Briget Maria Rethinasamy

• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
• Increased brand awareness with ambassador partnerships and targeted email campaigns.
• Optimized company website to improve engine ranking, user experiences and conversion rates
• Relationship Manager for SME (Australia & New Zealand). Fostered strategic partnerships with SMB owners to leverage Meta’s platforms for enhanced online presence and e-commerce growth.
• Spearheaded platform development initiatives, driving website purchases and optimizing digital marketing strategies for clients. Provided expert guidance on digital marketing best practices, including:

1. Social media marketing and advertising

2. Email marketing and automation

3. Search engine optimization (SEO)

4. Pay-per-click (PPC) advertising

5. Content marketing and creation

6. Analytics and performance reporting

7. Industry Based Strategic Planning

8. Competitor Analysis

9. Budget Structuring & Implementation

• Managed relationships with customer, performed retention program on customers canceling plans/cards, provided customer service for HSBC’s premier clients this includes complaints and queries management, partnered with sales team to perform sales to the premier clients and the public & develop marketing strategies
• Other multitasks: handled financial review, account opening, foreign currency transfer & telegraphic transfer, paper works, monitor transactions and notified customers on payments, notified fraudulent transactions to fraud management team, & ensured department meets compliance guidelines
• Reason Left: Department Closed

• Managed calls and performed cross-selling for Telecom products., being acting team leader, led customer service agents on their daily tasks, monitored their inbound calls, live chats and handled complaints
• Prepared monthly reports on performance review with Director
• Reason Left: Career Development

• Managed and maintained files and documentations, assisted with costing and accounting works, performed data entry and clerical works
• Reason Left: Internship Over