Summary
Overview
Work History
Education
Skills
Awards
Hobbies and Interests
Salesproducthistory
Languages
Timeline
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Briget Maria Rethinasamy

Briget Maria Rethinasamy

Kuala Lumpur

Summary

Driven finance and banking professional effective at maximizing customer service opportunities while exceeding individual performance goals. Community reputation for industry knowledge and high levels of integrity in loan processing.


Digital marketing professional with strong track record in driving successful campaigns and optimizing online presence. Demonstrates expertise in SEO, content creation, and social media strategies. Highly collaborative, adaptable, and focused on delivering measurable results. Known for strong analytical skills and effective communication.

Overview

10
10
years of professional experience

Work History

Internship as Admin Executive

TOYO TIRES MALAYSIA
11.2014 - 02.2015
  • Managed and maintained files and documentations, assisted with costing and accounting works, performed data entry and clerical works
  • Reason Left: Internship Over

Sales & Service and Quality Assurance Executive

VADS BERHAD
11.2015 - 04.2018
  • Managed calls and performed cross-selling for Telecom products., being acting team leader, led customer service agents on their daily tasks, monitored their inbound calls, live chats and handled complaints
  • Prepared monthly reports on performance review with Director
  • Reason Left: Career Development

Relationship Manager

HSBC BANK
05.2018 - 04.2022
  • Managed relationships with customer, performed retention program on customers canceling plans/cards, provided customer service for HSBC’s premier clients this includes complaints and queries management, partnered with sales team to perform sales to the premier clients and the public & develop marketing strategies
  • Other multitasks: handled financial review, account opening, foreign currency transfer & telegraphic transfer, paper works, monitor transactions and notified customers on payments, notified fraudulent transactions to fraud management team, & ensured department meets compliance guidelines
  • Reason Left: Department Closed

Digital Marketing Specialist

TDCX
08.2023 - Current
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
  • Increased brand awareness with ambassador partnerships and targeted email campaigns.
  • Optimized company website to improve engine ranking, user experiences and conversion rates
  • Relationship Manager for SME (Australia & New Zealand). Fostered strategic partnerships with SMB owners to leverage Meta’s platforms for enhanced online presence and e-commerce growth.
  • Spearheaded platform development initiatives, driving website purchases and optimizing digital marketing strategies for clients. Provided expert guidance on digital marketing best practices, including:

1. Social media marketing and advertising

2. Email marketing and automation

3. Search engine optimization (SEO)

4. Pay-per-click (PPC) advertising

5. Content marketing and creation

6. Analytics and performance reporting

7. Industry Based Strategic Planning

8. Competitor Analysis

9. Budget Structuring & Implementation

Education

BACHELOR OF MANAGEMENT (HONS) - International Business Management

UNIRAZAK
Malaysia
06-2024

DIPLOMA IN BUSINESS MANAGEMENT -

CYBERNETICS INTERNATIONAL COLLEGE OF TECHNOLOGY
Malaysia
06-2015

SIJIL PELAJARAN MALAYSIA (SPM) -

SEKOLAH MENENGAH KEBANGSAAN TAMAN PANGLIMA
04-2012

Skills

  • Verbal & Written Communication
  • Sales & Marketing
  • Organization & Time Management
  • Customer Relationship
  • Customer Service
  • Computer/Office
  • Coaching and Training
  • Digital marketing
  • Social media marketing
  • Detail-oriented
  • SEO
  • Marketing strategies
  • Budget development
  • Ecommerce strategies
  • Ecommerce management
  • Account servicing
  • Loan processing
  • Portfolio management
  • Investments
  • Banking regulations
  • Digital banking
  • Data entry
  • Balance transfers
  • Team leadership
  • Payment processing
  • Quality control
  • Product and service sales
  • Product promotion
  • Communicating bank services
  • Data security and validation

Awards

  • Star People Award
  • Top 3 Sales Performance Award

Hobbies and Interests

  • Reading (Fiction)
  • Travelling & Networking
  • Creating content on Instagram (short stories)

Salesproducthistory

  • Credit Cards
  • Insurance
  • Balance Build Products
  • Bank Loans

Languages

Tamil
Bilingual or Proficient (C2)
Malayalam
Advanced (C1)
Malay
Advanced (C1)
English
Advanced (C1)

Timeline

Digital Marketing Specialist

TDCX
08.2023 - Current

Relationship Manager

HSBC BANK
05.2018 - 04.2022

Sales & Service and Quality Assurance Executive

VADS BERHAD
11.2015 - 04.2018

Internship as Admin Executive

TOYO TIRES MALAYSIA
11.2014 - 02.2015

BACHELOR OF MANAGEMENT (HONS) - International Business Management

UNIRAZAK

DIPLOMA IN BUSINESS MANAGEMENT -

CYBERNETICS INTERNATIONAL COLLEGE OF TECHNOLOGY

SIJIL PELAJARAN MALAYSIA (SPM) -

SEKOLAH MENENGAH KEBANGSAAN TAMAN PANGLIMA
Briget Maria Rethinasamy