Brian Chung

Large/complex/strategic deal engagement expert with extensive management consulting experience at Accenture & IBM GBS. Proficient in IT market analysis across infrastructure, application, and business process.

Experienced BDM with versatile capabilities in B2B sales cycles, consistently adapting to frequent org. changes at Cisco APJC.

1) Experienced technology translator skilled in crafting market-relevant, compelling messages.

• Experienced industry thought leader with a track record of publishing multiple Cisco-branded white papers, including 'Future of Retail-2018,' 'Why Cloud Matters in Retail-2019,' and 'Trust Retail Operations-2020.' Recognized as Cisco's authorized blogger and thought leader on the retail vertical through blogs, YouTube videos, podcasts, and internal media. Led regional enablement sessions to share expertise. Former authorized writer for InsideRetail Asia magazine, with a published article on '25 years of e-commerce' in 2019.
• Experienced External Speaker with a proven track record presenting at industry events and webinars. Featured as a Cisco-representative speaker at the retail industry break-out session hosted at PLDT Digicon 2020, where I addressed over 1,500 audiences from APJC. Also spoke at the Digital-Retail Webinar 2020 hosted by Optus, reaching key executive-level attendees from leading retailers. Additionally, presented as an IBM-representative speaker at the Future of v-Commerce event hosted by KORCHAM, engaging with over 1,000 audiences from the tech industry and media.
• Experienced External Advisory/Panelist with expertise in new-digital business development, government advisory, and executive committee membership. Nominee for the prestigious '2017 Korea Sale Festa' and recognized by the Korean Ministry of Trade, Industry, and Energy. A valued member of the AR/VR Committee in retail vertical and the big data committee in the fashion retail industry.
• Experienced event planner/organizer with a track record of successfully organizing high-profile summits and research projects. Notable achievements include organizing the Digital Retail Summit at Cisco Live Melbourne in 2018/2019 and co-researching the Country Digital Acceleration Program with QUT Business School. Skilled in conducting internal enablement sessions on the retail industry's perspective on Cisco Impact. Seeking opportunities to utilize my expertise in event planning and research.

2) Experienced sales professional specializing in executive-level client communication and delivery within large enterprises.

• Experienced project/contents delivery practitioner with over 20 high-value consulting projects delivered. Demonstrated expertise in project leadership and management, spanning 12 years in both management consulting and IT domains.
• Strategic Business Relationship builder with a global OEM company F in Taiwan, successfully established and extended long-term business relationships with the global CEO, chairman, and newly onboarded global CIO. Also cultivated relationships with CDTO executives of a global manufacturer L in Korea, transforming the nature of business interactions from short-term/transactional to long-term/strategic. Achieved this by delivering impactful pre-sales consulting engagements in 2020, resulting in quarterly all-executive meetings between Cisco and L.

3) Sales closure

• Led a first-ever WPA win for Cisco APJC in July 2024. Achieved a TCV of over 100M USD for the global auto maker H in Korea
• Experienced pre-sales consultant who successfully closed $X.X M USD for global manufacturer L in 2020. Led a highly-competitive consulting engagement, resulting in an immediate outcome and generating a new business funnel of $10M+ over 3 years.
• Experienced pre-sales consultant who closed a $XM deal in 2022, resulting in a net-new business funnel of $25M over the next 3 years. Collaborated with field sales team to accelerate the closure of $xxM in sales over 5 years through strategic negotiation workshops.

4) global/regional experiences

• Experienced professional leading transformation projects with multi-national teams across APJC. Skilled in collaborating with clients, partners, and internal sales and technical teams in various countries including Korea, Japan, China/HongKong/Taiwan, Australia, India, Thailand, Indonesia, US, UK, and Holland. Mentoring and guiding teams throughout the entire project.

Sales Target Achiever in Cisco (from 2017 till 2023)

Sales Champion in Cisco (2024)