Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Brenda Lim

Summary

With over 15 years of procurement and 10+ years of executive management experiences with proven track record and is able to work independently. As an enthusiastic, conscientious, and responsible goal-getter. I relish in opportunities that are challenging. I aim for greater exposure and personal development which allow me to learn, contribute and excel in my career.

Overview

25
25
years of professional experience

Work History

Sales & Marketing Manager

One Futureworld Pte Ltd (Subsidiary of Thakral Brothers Pte Ltd)
2018.02 - Current
  • Collaborate in managing channel sales in Singapore, East Timor and Myanmar.
  • Manage existing Channel Partners to grow their sales pipeline.
  • Create and maintain a sales pipeline with channel partners by following up and close the deal.
  • Work with Vendor to generate sales activities with channel partners.
  • Manage and build good rapport with suppliers.
  • Prepare quotation and follow up sales enquiries/project deal from partners.
  • Responsible for controlling inventory, reviewing monthly inventory levels and insuring the levels meet the company month supply levels.
  • Cultivating and maintaining relationship with channel partners to increase the business value.
  • Responsible for the profit and loss of business unit
  • Responsible for driving business results and growing business relationship with new and existing customers.
  • Develop and implement cost saving measures.
  • Assist with ad-hoc projects when is required or assigned by General Manager.

Sales & Marketing Manager

Swift-Value business Pte Ltd (Since 2015 - Subsidiary of Serial System Ltd)
2013.10 - 2017.12
  • Grew sales and boosted profits, applying proactive management strategies.
  • Provided positive first impressions to welcome existing, new and potential customers.
  • Increased sales by offering advice on purchases and promoting additional products.
  • Creation of new product code and all the information that related into SAP.
  • Maintained records related to sales, returns and inventory availability.
  • Applied customer feedback to develop process improvements and support long-term business needs.
  • Coached partners in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Handled customers relations issues, enabling quick resolution and partner satisfaction.
  • Supervised sales team of stepping in to deliver smooth sales processes for partners.
  • Resolved customer issues quickly and managed accounts to increase sales and meet quotas.
  • Approved commission for sales submissions.
  • Responsible for controlling inventory, reviewing monthly inventory levels and insuring the levels meet the company month supply levels.
  • Coordinating & Liaising with Vendor related to products, price, quota and customers programme and quota.
  • Oversee procurement manager on daily purchasing operations and purchasing functions.
  • Ensure system are kept up-to-date with pricing changes and communicate updates information to sales people.
  • Generated sales and inventory reports for General Manager.



Purchasing Manager

Swift-Value business Pte Ltd
1998.09 - 2013.09
  • Approve request for quotations, purchase requests and sales orders.
  • Sourced vendors, built relationships and negotiated prices.
  • Used Peachtree to authorize and monitor purchase orders and consumables.
  • Solved diverse supply chain problems involving numerous sources, logistics and scheduling factors.
  • Worked with customer and vendor to resolve claim issues quickly and efficiently.
  • Traced item history to determine reason for discrepancies between inventory and stock control records.
  • Built relationships with vendors to negotiate ideal terms for purchases.
  • Create new products, set price and all the information and input in the system for sales representative to sell.
  • Develops and negotiates with suppliers to obtain better pricing, delivery, and terms of supplier contracts and agreements
  • To communicate and to setup the warranty method baseline with customer and supplier.
  • Researched new vendors and partners to obtain most cost-effective pricing for goods.


Accounts Assistant

Lotus Travel (1986) Pte Ltd
1997.08 - 1998.08
  • Performed administrative and clerical duties such as word processing, data entry, faxing and copying.
  • Prepared and mailed invoices to customers, processed payments and documented account updates.
  • Maintained clean and organized files by keeping accounts payable records up-to-date.
  • Processed payments and documents such as invoices, journal vouchers, employee reimbursements and statements.
  • Communicated regularly with customers regarding account questions and issues.
  • Reviewed general ledger entries and assessed accuracy.


Education

Bachelor of Science - Bachelor of Science in Business Management

London South Bank University
103 Borough Rd, London SE1 0AA, United Kingdom
05.2015

Skills

  • Sales Tracking
  • P&L Responsibility
  • Supplier Relations
  • Overseeing Employees
  • Administrative Management
  • Supplier Monitoring
  • Customer Relations

Languages

English
Upper intermediate (B2)
Chinese (Mandarin)
Advanced (C1)

Certification

  • Digital marketing Strategy
  • HP order status and reporting tool certificate of completion/rules of engagement.
  • Basic Pet Groomer
  • UCMHP Practitioner
  • Statement of Attainment for make basic cakes, tarts and cookies.

Timeline

Sales & Marketing Manager

One Futureworld Pte Ltd (Subsidiary of Thakral Brothers Pte Ltd)
2018.02 - Current

Sales & Marketing Manager

Swift-Value business Pte Ltd (Since 2015 - Subsidiary of Serial System Ltd)
2013.10 - 2017.12

Purchasing Manager

Swift-Value business Pte Ltd
1998.09 - 2013.09

Accounts Assistant

Lotus Travel (1986) Pte Ltd
1997.08 - 1998.08

Bachelor of Science - Bachelor of Science in Business Management

London South Bank University
Brenda Lim