Brenda Lim
Summary
With over 15 years of procurement and 10+ years of executive management experiences with proven track record and is able to work independently. As an enthusiastic, conscientious, and responsible goal-getter. I relish in opportunities that are challenging. I aim for greater exposure and personal development which allow me to learn, contribute and excel in my career.
Overview
25
25
years of professional experience
Work History
Sales & Marketing Manager
One Futureworld Pte Ltd (Subsidiary of Thakral Brothers Pte Ltd)
02.2018 - Current
- Collaborate in managing channel sales in Singapore, East Timor and Myanmar.
- Manage existing Channel Partners to grow their sales pipeline.
- Create and maintain a sales pipeline with channel partners by following up and close the deal.
- Work with Vendor to generate sales activities with channel partners.
- Manage and build good rapport with suppliers.
- Prepare quotation and follow up sales enquiries/project deal from partners.
- Responsible for controlling inventory, reviewing monthly inventory levels and insuring the levels meet the company month supply levels.
- Cultivating and maintaining relationship with channel partners to increase the business value.
- Responsible for the profit and loss of business unit
- Responsible for driving business results and growing business relationship with new and existing customers.
- Develop and implement cost saving measures.
- Assist with ad-hoc projects when is required or assigned by General Manager.
Sales & Marketing Manager
Swift-Value business Pte Ltd (Since 2015 - Subsidiary of Serial System Ltd)
10.2013 - 12.2017
- Grew sales and boosted profits, applying proactive management strategies.
- Provided positive first impressions to welcome existing, new and potential customers.
- Increased sales by offering advice on purchases and promoting additional products.
- Creation of new product code and all the information that related into SAP.
- Maintained records related to sales, returns and inventory availability.
- Applied customer feedback to develop process improvements and support long-term business needs.
- Coached partners in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Handled customers relations issues, enabling quick resolution and partner satisfaction.
- Supervised sales team of stepping in to deliver smooth sales processes for partners.
- Resolved customer issues quickly and managed accounts to increase sales and meet quotas.
- Approved commission for sales submissions.
- Responsible for controlling inventory, reviewing monthly inventory levels and insuring the levels meet the company month supply levels.
- Coordinating & Liaising with Vendor related to products, price, quota and customers programme and quota.
- Oversee procurement manager on daily purchasing operations and purchasing functions.
- Ensure system are kept up-to-date with pricing changes and communicate updates information to sales people.
- Generated sales and inventory reports for General Manager.
Purchasing Manager
Swift-Value business Pte Ltd
09.1998 - 09.2013
- Approve request for quotations, purchase requests and sales orders.
- Sourced vendors, built relationships and negotiated prices.
- Used Peachtree to authorize and monitor purchase orders and consumables.
- Solved diverse supply chain problems involving numerous sources, logistics and scheduling factors.
- Worked with customer and vendor to resolve claim issues quickly and efficiently.
- Traced item history to determine reason for discrepancies between inventory and stock control records.
- Built relationships with vendors to negotiate ideal terms for purchases.
- Create new products, set price and all the information and input in the system for sales representative to sell.
- Develops and negotiates with suppliers to obtain better pricing, delivery, and terms of supplier contracts and agreements
- To communicate and to setup the warranty method baseline with customer and supplier.
- Researched new vendors and partners to obtain most cost-effective pricing for goods.
Accounts Assistant
Lotus Travel (1986) Pte Ltd
08.1997 - 08.1998
- Performed administrative and clerical duties such as word processing, data entry, faxing and copying.
- Prepared and mailed invoices to customers, processed payments and documented account updates.
- Maintained clean and organized files by keeping accounts payable records up-to-date.
- Processed payments and documents such as invoices, journal vouchers, employee reimbursements and statements.
- Communicated regularly with customers regarding account questions and issues.
- Reviewed general ledger entries and assessed accuracy.
Education
Bachelor of Science - Bachelor of Science in Business Management
London South Bank University
103 Borough Rd, London SE1 0AA, United Kingdom05.2015
Skills
- Sales Tracking
- P&L Responsibility
- Supplier Relations
- Overseeing Employees
- Administrative Management
- Supplier Monitoring
- Customer Relations
Languages
English
Upper intermediate (B2)
Chinese (Mandarin)
Advanced (C1)
Certification
- Digital marketing Strategy
- HP order status and reporting tool certificate of completion/rules of engagement.
- Basic Pet Groomer
- UCMHP Practitioner
- Statement of Attainment for make basic cakes, tarts and cookies.
Timeline
Sales & Marketing Manager
One Futureworld Pte Ltd (Subsidiary of Thakral Brothers Pte Ltd)
02.2018 - Current
Sales & Marketing Manager
Swift-Value business Pte Ltd (Since 2015 - Subsidiary of Serial System Ltd)
10.2013 - 12.2017
Purchasing Manager
Swift-Value business Pte Ltd
09.1998 - 09.2013
Accounts Assistant
Lotus Travel (1986) Pte Ltd
08.1997 - 08.1998
Bachelor of Science - Bachelor of Science in Business Management
London South Bank University
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