Brenda Lau
Summary
Result-oriented, dependable professional experienced in business development, administrative and customer service. Excel in fast-paced environments as well as providing effective and comprehensive support to the senior executives. Work independently and as part of a team. Strong work ethics, good temper but firm, helpful and takes initiative. Ability in maintaining a good working relationship. Willing to relocate and to travel.
I am ambitious and I enjoy learning. I think it is essential in both personal and career development. Ideally, I hope that the firm I join will encourage growth and learning through in-house and external training.
Overview
29
29
years of professional experience
Work History
Secretary for Director of Facilities
The Fullerton Hotel
09.2023 - Current
- Assist DOF on CAPEX and simultaneously monitoring all operating expenses within the department.
- Facilitated communication between departments for improved collaboration and project success.
- Enhanced office efficiency by streamlining filing systems and organizing documents.
- Managed executive calendars, scheduling appointments and meetings to optimize time management.
- Evaluated vendor proposals critically to ensure that they aligned with organizational objectives before entering into contractual agreements.
- Developed strong working relationships with vendors to ensure timely delivery of supplies at the best possible prices.
- Take charge and ensure that on licensing renewal, filing system within the department is effective.
- Handled roster scheduling tasks and provided administrative support for entire department.
- Supported human resources initiatives by assisting with recruitment, onboarding, and employee evaluations.
Engineering Coordinator
The InterContinental
08.2021 - 09.2023
- Assist DOE on CAPEX and simultaneously monitoring all operating expenses within the department.
- Streamlined project workflows for improved efficiency and reduced production time.
- Enhanced communication between engineering teams with clear documentation and regular meetings.
- Collaborated with cross-functional teams to ensure consistent project execution and deliverables.
- Developed detailed project plans, outlining key milestones and deadlines for successful completion of engineering tasks.
- Assist in the selection of vendors, negotiating contracts for cost savings and efficient service delivery.
- Presented progress reports to stakeholders, fostering transparency in communication throughout the project lifecycle.
- Monitored project activities and verified team adherence to project budget, business standards and regulations.
- Reviewed specifications and technical manuals for compliance with ongoing operational goals and conformity to applicable regulations.
- Assist on finalized project plans and obtained approval from clients.
- Take charge and ensure that on licensing renewal, filing system within the department is effective.
- Assist on managed project budgets, ensuring resource allocation aligned with organizational goals and priorities.
- Elected as Departmental Trainer and facilitated knowledge sharing sessions among team members, promoting a culture of continuous learning within the organization.
Business Development Executive
Tapes & Insulated Products Pte Ltd
08.2020 - 08.2021
- Increased client base by identifying and pursuing new business opportunities through market research and networking.
- Generated revenue growth by developing and executing targeted sales strategies to expand market share.
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Negotiated contracts with key stakeholders, resulting in favorable terms for the company and long-term partnerships.
- Managed a portfolio of accounts, ensuring timely delivery of products/services while maintaining high levels of customer satisfaction.
- Assists on yearly stocktaking and fellow associates as needed.
Asset Acquisition Manager
Metro Residences
11.2019 - 07.2020
- Achieved successful acquisitions by conducting thorough market research and identifying key targets.
- Negotiated favorable terms for company mergers, resulting in increased profitability and growth.
- Managed cross-functional teams to successfully integrate newly acquired businesses into the company portfolio.
- Managed deal pipelines from identification through negotiation stages, maintaining organization throughout the process.
- Developed negotiation strategies tailored to specific deals that led to favorable outcomes for all parties involved.
- Assisted with the furnishings of the apartment. Monitored furnishings inventory levels and avoided shortages with timely replenishment of stock.
- Source for new asset owners with residential assets through property funds/REIT, agent network, direct marketing, and referral program.
- Launch supply growth strategies that will enable rapid onboarding of new apartment.
Contract & Compliance Officer
Castlewood Group
10.2013 - 09.2019
- Drafted and ensured accuracy of contract content, and guided clients through the legal contract before signing.
- Streamlined the contract management process by implementing efficient tracking systems and procedures.
- Developed strong relationships with investors, ensuring consistent communication and adherence to contractual obligations.
- Generate daily and monthly sales report.
- Simultaneously managed all contractual matters for local and international investors (Dubai, China & etc.) exceeding $20 million annually.
- Oversaw contract amendments and, ensuring that all modifications were accurately documented and communicated to relevant parties.
Member Relationship Executive
Amore Fitness & Boutique Spa
06.2012 - 10.2013
- Enhanced client relationships by consistently providing exceptional service and promptly addressing concerns.
- Managed a diverse portfolio of clients, ensuring their financial goals were met or exceeded through personalized recommendations and solutions.
- Increased client referrals by delivering outstanding service that consistently exceeded expectations.
- Participated in industry events and trade shows to promote products and services.
- Set and achieved company defined sales goals.
Business Development Executive
Rich Aire Pte Ltd
04.2010 - 06.2012
- Increased client base by identifying and pursuing new business opportunities through market research and networking.
- Collaborated with cross-functional teams to identify opportunities for product improvement, driving innovation in the company's offerings.
- Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
- Quoted prices, credit terms and other bid specifications.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Marketing and Business Development Officer
BzBody Beautyworkz
03.2009 - 04.2010
- Improved overall department efficiency by streamlining processes and implementing new policies.
- Enhanced communication between team members by organizing regular meetings and fostering open dialogue.
- Increased employee satisfaction with constructive performance evaluations and targeted feedback.
- Boosted team morale through recognition programs, resulting in higher productivity levels.
- Developed and implemented strategic plans to meet organizational goals, ensuring alignment with company objectives.
Business Development Officer
Nemera Pte Ltd
05.2007 - 06.2007
- Boosted client satisfaction by identifying and addressing their specific needs through tailored business solutions.
- Strengthened relationships with key clients by providing exceptional support and maintaining regular communication.
- Simultaneously managing multiple business principals account from different various professional sectors (such as IBM, Fitch Ratings, Oracle etc.), all of which have different timelines and expectations set.
- Conducted thorough financial analysis to assess viability and profitability of new business ventures.
Sales Executive
Soo Kee Jewellry
03.2005 - 02.2006
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Assisted in stocks take on a daily basis.
Beauty Consultant Cum Therapist
Fil Skin And Body Intelligence
10.2003 - 09.2004
- Enhanced customer satisfaction by providing personalized beauty consultations and recommending appropriate products.
- Increased sales revenue through effective product demonstrations and persuasive communication skills.
- Delivered exceptional customer service, addressing client concerns and providing solutions to meet their unique needs.
- Participated seminars to introduce treatments and services such as Her World Beauty Show at Ngee Ann City 2003, The Bridal Show at Raffles The Plaza 2004 and The Corporate Events at Meritius Negara Hotel 2004.
- Participated in ongoing training sessions to enhance product knowledge and stay current on industry best practices.
Customer Relations Executive
The Aspara
04.2003 - 10.2003
- Enhanced customer satisfaction by addressing and resolving complaints promptly and professionally.
- Developed strong customer relationships through attentive listening, empathy, and clear communication.
- Streamlined the complaint resolution process for increased efficiency and improved response times.
- Collaborated with cross-functional teams to address customer concerns and implement effective solutions.
- Assisted on planning of duty roster and generate daily sales reports.
Sales and Marketing Officer
Datapulse Technology Limited
07.1998 - 03.2003
- Increased sales revenue by developing and implementing strategic marketing plans and sales initiatives.
- Built strong relationships with clients through exceptional customer service, leading to increased repeat business.
- Incorporated data-driven insights into decision-making processes and improving overall marketing efficiency.
- Enhanced customer experience through regular feedback collection, identifying areas for improvement in product offerings or sales processes.
- Oversaw major account including Microsoft Singapore, Microsoft Shanghai, International Press Software and Modus Media International.
- Others: ▪ Attended training on Specifications Tracking System at Microsoft Singapore. ▪ Assist in implemented of new systems for marketing department orders processing such as Fox Pro. ▪ Attended company's Quarterly Business Review with major customer including Modus Media International.
Customer Service Officer
Texas Instruments Pte Ltd
05.1995 - 06.1998
- Enhanced customer satisfaction by efficiently addressing and resolving their inquiries and concerns.
- Streamlined communication between customers and internal departments for timely issue resolution.
- Boosted company reputation by providing exceptional customer service through phone, email, and chat support channels.
- Increased customer retention with prompt follow-ups on pending issues and proactive problem-solving strategies.
Education
Diploma in Business Management
The Management Development Institute of Singapore
Singapore12.2006
Timeline
Secretary for Director of Facilities
The Fullerton Hotel
09.2023 - Current
Engineering Coordinator
The InterContinental
08.2021 - 09.2023
Business Development Executive
Tapes & Insulated Products Pte Ltd
08.2020 - 08.2021
Asset Acquisition Manager
Metro Residences
11.2019 - 07.2020
Contract & Compliance Officer
Castlewood Group
10.2013 - 09.2019
Member Relationship Executive
Amore Fitness & Boutique Spa
06.2012 - 10.2013
Business Development Executive
Rich Aire Pte Ltd
04.2010 - 06.2012
Marketing and Business Development Officer
BzBody Beautyworkz
03.2009 - 04.2010
Business Development Officer
Nemera Pte Ltd
05.2007 - 06.2007
Sales Executive
Soo Kee Jewellry
03.2005 - 02.2006
Beauty Consultant Cum Therapist
Fil Skin And Body Intelligence
10.2003 - 09.2004
Customer Relations Executive
The Aspara
04.2003 - 10.2003
Sales and Marketing Officer
Datapulse Technology Limited
07.1998 - 03.2003
Customer Service Officer
Texas Instruments Pte Ltd
05.1995 - 06.1998
Diploma in Business Management
The Management Development Institute of Singapore
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