Brandon Goh Shu Hong
Summary
Dynamic Sales & Product Personal with 17 years of experience in Food Services & Culinary Sector, providing high level of customer service while increasing revenues. Successful at leveraging sales technologies, software and CRM data to identify, analyze and act upon leads, opportunities and sales funnels. Personable communicator forused on exceeding client expectations.
Overview
25
25
years of professional experience
Work History
Senior Sales Executive
Q.B Food Trading Pte Ltd
01.2023 - Current
- Employed effective problem-solving techniques, increasing client satisfaction ratings.
- Demonstrated products and features to customers, answered questions and overcame objections.
- Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
- Analyzed market trends in consumer industries to implement appropriate marketing and sales methods.
- Managed full sales lifecycle for Key accounts.
Product Manager
Q.B Food Trading Pte Ltd
07.2016 - 12.2022
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Prioritized roadmap in order to achieve product goals and metrics.
- Maintained positive vendor relations to build strong partnerships.
- Liaised with clients to better understand business needs and current market landscape.
- Analyzed metrics to measure product performance.
- Compiled product and customer data to generate informed profit projections.
Sales Executive
Q.B Food Trading Pte Ltd
04.2006 - 06.2016
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Monitored and adjusted pricing based on market trends and customer feedback to meet expectations and increase sales.
- Listened to customer needs and desires to identify and recommend optimal products.
Sous Chef
Michelangelo Resturant Group
08.2002 - 03.2006
- Acted as head chef when required to maintain continuity of service and quality.
- Planned and directed high-volume food preparation in fast-paced environment.
- Trained kitchen staff to perform various preparation tasks under pressure.
- Mentored kitchen staff to prepare each for demanding roles.
- Collaborated with staff members to create meals for large banquets.
- Plated every dish with attractive flair to meet strict restaurant standards and maintain stellar business reputation.
- Prevented cross-contamination from utensils, surfaces, and pans when cooking and plating meals for food allergy sufferers.
- Monitored food and labor costs to verify budget targets were met.
- Coordinated with vendors to order supplies and maintain high quality standards.
- Planned promotional menu additions based on seasonal pricing and product availability.
- Initiated training for new team members on culinary techniques to improve productivity and increase kitchen workflows.
- Maintained up-to-date knowledge of current culinary trends and techniques.
- Obtained fresh, local ingredients to improve dish flavors and limit grocery costs.
- Modernized work processes to reduce guest wait times and boost daily output.
- Assisted with menu development and planning.
- Worked closely with front-of-house staff to facilitate excellent customer service.
- Maintained high food quality standards by checking delivery contents to verify product quality and quantity.
- Trained and mentored new staff members in kitchen safety, sanitation and cooking techniques.
- Coordinated with team members to prepare orders on time.
Chef De Partie
Nectar Restaurant (Fusion Cuisine)
02.2002 - 07.2002
- Maintained well-organized mise en place to keep work consistent.
- Rotated stock to use items before expiration date.
- Plated meals paying special attention to garnishes and overall presentation.
- Operated all kitchen equipment safely to prevent injuries.
Commis Chef
Raffles Hotel Singapore
04.1998 - 06.1999
- Assisted other chefs with ingredients preparation in support of recipes designed by head chef.
- Maintained well-organized mise en place to keep work consistent.
- Prepped daily menu items to quickly deliver upon request.
- Rotated through all prep stations to learn different techniques.
- Observed different kitchen chefs' preparation of sauces, breads, and other items to gain knowledge in diverse cooking and baking techniques.
- Placed orders to restock items before supplies ran out.
Education
Bachelor of Arts - Business Administration
Birmingham City University
Kaplan Higher Education Institute 11.2015
Advanced Diploma - Business Management
Kaplan Higher Education Institute
Singapore12.2012
Diploma - Culinary Arts
Singapore Hotel & Tourism Education Centre
Singapore07.1999
High School - N LEVEL
Holy Innocent High School
Singapore12.1996
Skills
- Client Needs Assessment
- Technique Demonstration
- New Business Opportunities
- Sales Expertise
- Cold Calling
- Product Demonstrations and Presentations
- Solution Selling
- International Business
- Sales Forecasting
- Profitability Improvement
- Sales Development
- Generating reports in SAP for analyzing sales transactions and trends
Timeline
Senior Sales Executive
Q.B Food Trading Pte Ltd
01.2023 - Current
Product Manager
Q.B Food Trading Pte Ltd
07.2016 - 12.2022
Sales Executive
Q.B Food Trading Pte Ltd
04.2006 - 06.2016
Sous Chef
Michelangelo Resturant Group
08.2002 - 03.2006
Chef De Partie
Nectar Restaurant (Fusion Cuisine)
02.2002 - 07.2002
Commis Chef
Raffles Hotel Singapore
04.1998 - 06.1999
Bachelor of Arts - Business Administration
Birmingham City University
Advanced Diploma - Business Management
Kaplan Higher Education Institute
Diploma - Culinary Arts
Singapore Hotel & Tourism Education Centre
High School - N LEVEL
Holy Innocent High School
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