BÙI HOÀNG KHOA NGUYÊN
SENIOR MARKETING SPECIALIST
Ho Chi Minh City
Summary
Marketing Professional with 7+ years of experience, including over 4 years specializing in the education industry. Expert in designing and executing high-impact marketing strategies that elevate brand visibility and student engagement. Skilled at navigating the unique dynamics of educational marketing, from student recruitment to community building. Eager to leverage this expertise to contribute to Swinburne University's growth and reputation as a leading global institution.
Overview
7
7
years of professional experience
Work History
Senior Marketing Specialist
Embassy Education Group
01.2021 - 01.2024
- Company Overview: Little Em's Preschool, North London Collegiate School, Special Em's Education Center
- Designed, implemented, and evaluated comprehensive marketing strategies to enhance brand awareness, trust, and loyalty
- Managed a diverse team of full-time, part-time, and freelance marketing professionals, ensuring seamless campaign execution
- Led the planning and execution of large-scale events (200–300 attendees) held twice monthly, significantly boosting customer engagement
- Coordinated with key partners to organize successful recruitment and enrollment events
- Oversaw marketing budget management, optimizing expenditures to achieve high ROI
- Conducted in-depth market research and competitive analysis to identify new growth opportunities
- Little Em's Preschool, North London Collegiate School, Special Em's Education Center
MKT Freelancer
Busy Bees Group
01.2024 - Current
- Company Overview: Busy Bees Global Preschool & Small Wonder – The UK Most Trusted Global Preschool
- Spearheaded integrated brand awareness campaigns for two distinct preschool brands targeting both premium and mid-range segments
- Developed and executed comprehensive social media marketing plans focused on boosting student enrollment and lead generation
- Collaborated with cross-functional teams to successfully organize Grand Openings and external recruitment events
- Busy Bees Global Preschool & Small Wonder – The UK Most Trusted Global Preschool
MKT Leader
Trợ thính Cát Tường
01.2024 - Current
- Company Overview: Leading Hearing Solutions Provider – Distributor of Six Global Hearing Aid Brands
- Revamped the company’s website and landing pages, driving increased traffic and improved conversion rates
- Developed a new brand guideline ensuring consistent and professional representation across all digital and print materials
- Designed and executed a strategic marketing plan to position the company as a top distributor of six global hearing aid brands in Vietnam
- Managed targeted advertising campaigns that significantly boosted product sales
- Strengthened brand identity through the creation of cohesive store signage, uniforms, and other branded assets
- Leading Hearing Solutions Provider – Distributor of Six Global Hearing Aid Brands
Senior MKT Specialist
Cochlear
01.2024 - Current
- Company Overview: Global Leader in Cochlear Implant Technology
- Created high-quality social media and print designs in strict alignment with global brand guidelines
- Developed engaging content and advertising strategies to educate audiences on the benefits of early cochlear implantation
- Global Leader in Cochlear Implant Technology
MKT Executive
EM & AI
01.2018 - 12.2018
- Developed a new promotional campaign that successfully attracted 40K new customers
- Established a dedicated social media team by recruiting and assembling content developers, SMO/SEO specialists, and designers
- Recruited, hired, and trained 10 marketing and sales specialists, strengthening overall team performance
- Negotiated and secured new contracts with 20 service providers, expanding the company’s operational capabilities
Education
Bachelor’s - Marketing
RMIT University
Master’s - Education
Monash University
Skills
- Strategic Brand Communication
- Market Positioning
- Content Marketing
- Event Planning
- Stakeholder Engagement
- Digital Marketing
Notable Projects
- Organic Social Growth: Increased organic followers on the Little Em's Preschool fanpage from 8,000 to over 10,000 through targeted, engaging content strategies.
- Sales Enablement: Designed a comprehensive Sales Tool aligned with brand guidelines, significantly supporting the enrollment process.
- Viral Campaign Success: Produced social media content for Trợ thính Cát Tường that achieved over 1 million views, boosting brand visibility.
Timeline
MKT Freelancer
Busy Bees Group
01.2024 - Current
MKT Leader
Trợ thính Cát Tường
01.2024 - Current
Senior MKT Specialist
Cochlear
01.2024 - Current
Senior Marketing Specialist
Embassy Education Group
01.2021 - 01.2024
MKT Executive
EM & AI
01.2018 - 12.2018
Master’s - Education
Monash University
Bachelor’s - Marketing
RMIT University
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