BHAVNA KHANNA
Summary
Experienced digital marketing executive skilled in strategizing, implementing, and refining online marketing campaigns. Demonstrates a proven track record of effectively promoting products through various digital channels. Known for achieving continuous success by leveraging strong planning abilities and actively monitoring campaign performance.
Overview
20
20
years of professional experience
Work History
DIGITAL MARKETING Executive
Pristine International Pte. Ltd
02.2025 - Current
- Managed and optimized digital campaigns across SEO, PPC (Google Ads), social media, email marketing, and display advertising.
- Conducted keyword research and implemented on-page/off-page SEO, leading to improved rankings and increased organic traffic
- Developed and managed content calendars for social media platforms, growing engagement and brand visibility
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Monitored trends and competitors to identify new growth opportunities and improve digital strategy.
DIGITAL MARKETING SPECIALIST TRAINEE
ACP computer training & consultancy Pte. Ltd
09.2022 - 12.2022
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Identified target audience create content for email marketing campaigns ensuring company's standards are met
- Analyzed and evaluated performance of the Facebook & Instagram campaigns, conducted weekly reports
- Introduce new products/services on the company website.
- Monthly internal newsletter compiled, edited, and set out, reaching out to 300 customers on the list
- Increased monthly organic web traffic by 30% using inbound marketing techniques like blogging, articles, sharing the specific audience on Facebook, forums, what's app group
- Web analytics and data analytics of organization in Google Analytics and Wix.
- Daily traffic analysis report
STUDENT CARE OFFICER
Big Heart Student Care PTE LTD
09.2021 - 03.2022
- Plan and conduct both Indoor and outdoor activities for primary school children
- Supervise children to ensure completion of homework and that spelling revision is done
- Provided support to help students with special needs learn and grow
- Documented student progress and communicated with parents to keep informed
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity
ACCOUNTANT & MARKETING ASSISTANT
COPPER CHIMNEY PTE LTD
01.2016 - 06.2017
- Managed company finances with online Quickbooks
- Creating process documentation, handle bank reconciliation and supplier invoice
- Acting as first line of product knowledge support for internal teams, partners and clients
- Day to day management of campaign activity, Coordinating with account and sales team
- Plan and strategies for mobile campaigns
- Create content for email marketing campaigns
- Negotiations with teams in offer for sponsors
- Managing e-commerce personalization project
- Identify social media opportunities and develop an actionable plan for execution
- Recommend and develop strategies for growing and leveraging our social media follower base using promotions, contests, polls, ads, surveys and referral programs
SOURCING MANAGER
ASIAN BUYING SERVICES
07.2008 - 12.2010
- End to end management of products like apparels, accessories, home furnishing and gift ware starting from design to delivery
- Manage client relationships to increase business prospects and meet targets
- Manage sourcing of materials starting from vendor selection, costing and shipment management
- Regularly travel to meet vendors based across India to manage relationship, review quality controls and production process
- Increase revenue by 24% through cross selling of four new product lines to the client
SOURCING MANAGER
UNIMATRIX ASIA INDIA Pvt. Ltd
04.2005 - 07.2008
- Product development management, specializing in sourcing of apparels and nonapparels goods like accessories, home decor etc
- Was promoted out of turn to Sourcing Manager within 13 months
- Managed purchases, receipts and the documentation of finished goods, materials, packaging and ingredients
- Applied effective marketing concepts to increase revenue
Education
Professional Certificate - Digital Marketing, E-commerce
Singapore Management University
04.2022
BACHELOR OF COMMERCE - undefined
Christ Church College
01.2001
Skills
- Google Ad words
- Digital marketing on social platforms
- Designing Tool - Canva
- Google Analytics
- Campaign Performance Tracking
- Blog Posts
- Website Updates
- Campaign Planning Marketing
- Microsoft Office: Word, Excel, PowerPoint
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Timeline
DIGITAL MARKETING Executive
Pristine International Pte. Ltd
02.2025 - Current
DIGITAL MARKETING SPECIALIST TRAINEE
ACP computer training & consultancy Pte. Ltd
09.2022 - 12.2022
STUDENT CARE OFFICER
Big Heart Student Care PTE LTD
09.2021 - 03.2022
ACCOUNTANT & MARKETING ASSISTANT
COPPER CHIMNEY PTE LTD
01.2016 - 06.2017
SOURCING MANAGER
ASIAN BUYING SERVICES
07.2008 - 12.2010
SOURCING MANAGER
UNIMATRIX ASIA INDIA Pvt. Ltd
04.2005 - 07.2008
BACHELOR OF COMMERCE - undefined
Christ Church College
Professional Certificate - Digital Marketing, E-commerce
Singapore Management University
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