Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Certification
Timeline
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Bhaskar Gottipati

Summary

Dynamic Commercial Operations Manager with a proven track record at Cochlear Limited, driving a 3% gross margin improvement through strategic pricing and process enhancements. Skilled in project management and customer service, I excel at leading teams to achieve operational excellence and foster a culture of continuous improvement across diverse markets.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Commercial Operations Manager

Cochlear Limited (Singapore Branch)
05.2023 - Current
  • Responsible for maintaining and improving the import distribution model across eight countries in APAC.
  • Led a team of four individual contributors, including the global shared services team members.
  • Handled the customer care center at the head office in Singapore, and delivered world-class customer experience.
  • Took direct charge of inventory optimization in the Singapore warehouse, implementing Min-Max.
  • Acted as a change agent in improving the services revenue across all countries by designing new strategies.
  • Designed pricing strategies and curated campaigns based on country-level needs across the region.
  • Implemented the optimization of BOM, and effective configuration designs to meet the market needs.
  • Aided senior leadership during executive decision-making process by generating daily reports to recommend corrective actions and improvements.
  • Responsible for increasing the gross margin across categories – a 3% GM improvement within 2 years.

Service and Process Improvement Specialist

Cochlear Medical Device Company India Pvt Ltd.
09.2021 - 04.2023
  • Developed and implemented process improvement initiatives, reducing costs and enhancing efficiency.
  • Navigated change in service provider for Cochlear, recruiting and onboarding a team of seven executives.
  • Drove order management, service, support, and call center activities, fostering a customer-first culture.
  • Established processes for tender and retail sales in Bangladesh and Nepal on an LC basis.
  • Managed price lists, configuration setups, and created order forms for new product launches.
  • Executed organization-wide process changes to improve efficiency of CS and Finance teams.
  • Reduced dependency on global shared services team by approximately 90%, increasing in-house responsibilities.
  • Facilitated 75 Path2Success recipient connect events across South Asia as added responsibility.

Area Business Manager - East India & Bangladesh

Cochlear Medical Device Company India Pvt Ltd.
01.2019 - 08.2021
  • Oversaw sales, marketing, and product launches in Eastern India and Bangladesh.
  • Achieved 216% growth in F21, revitalizing business post-COVID impact.
  • Expanded sales team from one to four sales managers in East India and Bangladesh.
  • Developed strategies to meet regional sales objectives and increase market share.
  • Negotiated annual growth plans with key accounts throughout the region.
  • Managed distributor relationships in Bangladesh to enhance distribution efficiency.
  • Collaborated with government institutions across East India and Bangladesh, securing tenders consistently.
  • Launched retail sales initiatives in Bangladesh, specializing in international trade and LC processes.

Sales Manager - Hyderabad

Cochlear Medical Device Company India Pvt Ltd.
06.2017 - 12.2018
  • Exceeded sales targets year-on-year across key accounts in AP and TG.
  • Achieved 130% sales growth in services business during F18, followed by 40% growth in F19.
  • Managed sales responsibility exceeding 1.5 million AUD at a competitive account for two consecutive years.
  • Championed Salesforce utilization to track leads and advance them toward closure.
  • Trained personnel on SPIN selling model to enhance customer engagement.
  • Initiated DTC initiatives at competitive accounts, building strong trust with channel partners.
  • Mentored new employees, facilitating their successful integration into roles.

Management Trainee

Cochlear Medical Device Company India Pvt Ltd.
05.2016 - 05.2017
  • Collaborated across Finance, Sales, Operations, and Marketing functions at Cochlear India.
  • Conducted financial planning and analysis, including sales reporting, budgeting, and forecasting for SA during F17.
  • Interacted with professionals and potential customers to provide guidance during sales role.
  • Developed sales funnel with lead categorization for key account in New Delhi.
  • Assessed direct-to-customer initiative by establishing experience center for Cochlear.
  • Planned and executed marketing campaign at Cochlear's largest key account in country.

Senior Systems Engineer

Infosys limited
06.2010 - 06.2014
  • Coordinated with clients globally to analyze requirements and deliver web-based solutions.
  • Mentored new joiners on business and technical aspects during onboarding process.
  • Analyzed data to produce weekly business reports for client insights on customer transactions.
  • Resolved recurring issues in image tagging application promptly to enhance user experience.
  • Implemented incremental model for developing tailored web applications based on client needs.
  • Provided 24/7 support for applications in banking and airline sectors.
  • Achieved savings of 30 man-hours monthly by implementing a permanent fix for image tagging issue.
  • Received ON-THE-SPOT award for outstanding performance in Q2 2011 and Q1 2012.

Education

Chief Operating Officer Program - Commercial & Operations Management

MIT XPRO – Massachusetts Institute of Technology
Cambridge
04-2025

MBA - General Management

SJMSOM, IIT Bombay
Mumbai, India
04-2016

Bachelor of Technology - Electronics And Computer Science

Koneru Lakshmaiah College of Engineering
India
04-2010

Skills

  • Project management
  • Business intelligence
  • Process improvement strategies
  • Pricing strategy
  • Strategic planning
  • Operations management
  • Distribution center management
  • Customer service

Affiliations

  • Got selected for the study tour on 'Management: The European Approach' at TEM, Paris, in 2015

Accomplishments

  • Awarded as the champion for 'Remove Boundaries' at the APAC level by the president of APAC and Latin America, Cochlear Limited, in 2024
  • Multiple regional awards during my nine-year stint at Cochlear for growth, business development initiatives, and change management

Certification

  • Completed green belt certification in 'Lean Six Sigma,' organized by KPMG at SJMSOM in 2016

Timeline

Commercial Operations Manager

Cochlear Limited (Singapore Branch)
05.2023 - Current

Service and Process Improvement Specialist

Cochlear Medical Device Company India Pvt Ltd.
09.2021 - 04.2023

Area Business Manager - East India & Bangladesh

Cochlear Medical Device Company India Pvt Ltd.
01.2019 - 08.2021

Sales Manager - Hyderabad

Cochlear Medical Device Company India Pvt Ltd.
06.2017 - 12.2018

Management Trainee

Cochlear Medical Device Company India Pvt Ltd.
05.2016 - 05.2017

Senior Systems Engineer

Infosys limited
06.2010 - 06.2014

Chief Operating Officer Program - Commercial & Operations Management

MIT XPRO – Massachusetts Institute of Technology

MBA - General Management

SJMSOM, IIT Bombay

Bachelor of Technology - Electronics And Computer Science

Koneru Lakshmaiah College of Engineering

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