Bharti Gupta
Sr. Business Development Manager
Summary
Product professional with strong experience in customer discovery, workflow design, and scalable SaaS processes across ITSM and CX domains. Skilled at translating business problems into product requirements, driving cross-functional execution, and enabling teams through automation and data-driven insights. Passionate about building intuitive, efficient, high-impact products that simplify operations for growing organization.
Overview
6
6
years of professional experience
2
2
Languages
Work History
Sr. Business Development Manager
Freshworks
02.2025 - Current
- Partnered with cross-functional teams (product, marketing, and pre-sales) to refine qualification frameworks — leading to a 35% improvement in meeting-to-opportunity conversion and a deeper understanding of user needs, driving roadmap priorities.
- Collaborated with Product Managers to provide structured customer feedback influencing CX and IT solution enhancements.
- Managed data-driven outreach campaigns that secured 40+ high-quality meetings with CXOs, helping identify key usability gaps and product adoption barriers.
Sr. Sales Development Representative
Calsoft
04.2024 - 09.2024
- Generated $200K in new business opportunities by identifying market gaps and aligning value propositions with product capabilities.
- Worked with leadership and product teams to optimize sales process automation, reducing cycle time by 20% and improving handoff workflows between sales and product ops.
- Contributed customer insights to product roadmap discussions, influencing updates that improved demo conversion rates by 25%.
Senior Consultant
Tredence Analytics
09.2022 - 04.2024
- Drove user research and led analytics that informed product-market fit assessments for enterprise SaaS clients like Rebate.ai, generating $750K+ in new opportunities.
- Collaborated with engineering teams to identify feature enhancements improving client retention and satisfaction.
- Implemented multi-channel engagement strategy that reduced lead response time by 15 days, improving overall process efficiency — aligning sales ops with product ops for better visibility.
Sales Development Representative
Wavel.AI
03.2020 - 08.2022
- Supported SaaS product teams by providing structured customer insights, contributing to feature prioritization and usability improvements.
- Improved CRM processes using automation tools, resulting in 20% shorter sales cycles and 25% improved data accuracy — helping teams predict feature adoption patterns.
- Ranked in the top 10% of team performance for three consecutive quarters while driving 30% YoY revenue growth and a 95% customer retention rate.
Education
B.Tech - Electrical, Electronics And Communications Engineering
SRM Institute Science & Technology
Chennai 04.2001 -
Skills
- Product Strategy: Requirement gathering, user research, problem definition, prioritizations (RICE/MoSCoW), roadmap planning
- Execution: PRDs, user stories, acceptance criteria, release planning, UAT, feature adoption
- Customer Insight: Discovery calls, pain-point analysis, workflows, journey mapping
- Data & Metrics: KPI tracking, dashboards, A/B testing, performance analysis
- Cross-Functional: Engineering collaboration, GTM alignment, stakeholder communication
- Tools: Jira, Confluence, Figma, Freshservice, Freshdesk, Salesforce, HubSpot
- Domain Knowledge: SaaS, ITSM, CX, automation, ticketing workflows
Accomplishments
- Improved workflow efficiency by 30% by redesigning end-to-end processes based on customer insights and data.
- Reduced manual team workload by 25–40% through automation, better ticket routing, and simplified UX flows.
- Achieved the Gold Award for translating customer insights into actionable product requirements and driving measurable business outcomes
- Influenced multiple product roadmap decisions through structured customer feedback and feature impact analysis.
Timeline
Sr. Business Development Manager
Freshworks
02.2025 - Current
Sr. Sales Development Representative
Calsoft
04.2024 - 09.2024
Senior Consultant
Tredence Analytics
09.2022 - 04.2024
Sales Development Representative
Wavel.AI
03.2020 - 08.2022
B.Tech - Electrical, Electronics And Communications Engineering
SRM Institute Science & Technology
04.2001 -
Hobbies
- Trying new cafés and exploring local food spots
- Binge-watching tech/product videos on YouTube
- Solving puzzles & brain games for fun
- Weekend travel and spontaneous trips
- Fitness, music, and discovering new playlists