Pilates
Bernice Koo
Optometrist
Summary
I am an undergraduate at the University of London (SIM-UOL) pursuing a degree in Business and Management. With over 4 years of experience in the ophthalmic industry as an optometrist, I have honed my skills in retail sales, customer consultation, and personalized care. In addition, I work part-time as a live model, where I have developed expertise in product presentation and driving revenue through social media and live-streaming platforms. I am now looking to apply my sales acumen and client engagement skills to a tech sales role, where I can contribute to business growth in a fast-paced, dynamic environment.
Overview
6
6
years of professional experience
3
3
Languages
18
18
years of post-secondary education
Work History
Optometrist
My Eye Room
06.2020 - Current
- Prescribed personalized eye treatment and corrective eyeglasses and contact lenses to align with patient diagnosis.
- Collaborated with Supervisor to develop sales strategies and goals, aligning with company objectives.
- Spearheaded revenue growth strategies, closing an average of $30,000 per month on progressive lenses alone, focusing on market penetration within premium optical products.
- Consistently identified and capitalized on upselling opportunities, converting over 95% of customers to the highest-tier of Carl Zeiss's Smartlife progressive lenses, with each transaction averaging $4,000.
- Demonstrated exceptional lead qualification and opportunity identification by consistently selling 5 orthokeratology packages monthly, valued at $2,600 per package, driving significant monthly revenue.
- Achieved a 25% increase in high-value sales of Carl Zeiss lenses year-over-year through effective upselling techniques.
- Drove a 15% increase in monthly recurring revenue by consistently closing Orthok packages and enhancing client acquisition strategies.
Live Model
The Thread Theory
08.2023 - Current
- Modeled and demonstrated products through live streaming sessions, driving revenue growth by showcasing products in an engaging, informative, and persuasive manner to a broad online audience.
- Collaborated with marketing teams to create Instagram reels and other social media content, utilizing modeling skills to enhance brand visibility and engagement across multiple platforms.
- Played a key role in integrating product launches with social media campaigns, driving brand recognition and boosting sales through targeted influencer and content marketing strategies.
- Increased live stream sales conversion rates by 30% through engaging product presentations and direct audience interaction.
- Contributed to a 15% increase in social media engagement, leading to higher traffic and revenue from social media platforms.
Intern Optometrist
I-Vision Optometrist
10.2019 - 02.2020
- Collaborated with other healthcare professionals as needed for co-management of patients with systemic health issues impacting ocular health.
- Improved patient care by conducting comprehensive eye examinations and providing accurate diagnoses.
- Demonstrated strong problem-solving skills by adapting to unique patient needs and finding solutions for challenging visual complications.
- Developed strong relationships with local healthcare providers, facilitating referrals for specialized care when necessary.
Sales Associate
OWNDAYS
03.2019 - 08.2019
- Built relationships with customers to encourage repeat business.
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
Education
Bachelor of Science - Business And Management
University Of London (SIM-UOL)
08.2023 - 06.2026
Specialist Diploma in Community Optometry - Community Optometry
Ngee Ann Polytechnic
10.2021 - 10.2022
Diploma in Optometry - Optometry
Singapore Polytechnic
06.2017 - 05.2020
OLEVELS -
Bukit View Secondary School
01.2013 - 12.2016
PSLE -
Raffles Girls Primary School
01.2006 - 12.2012
Interests
Tennis
Taekwondo
Yoga
Learning Korean
Timeline
Live Model
The Thread Theory
08.2023 - Current
Bachelor of Science - Business And Management
University Of London (SIM-UOL)
08.2023 - 06.2026
Specialist Diploma in Community Optometry - Community Optometry
Ngee Ann Polytechnic
10.2021 - 10.2022
Optometrist
My Eye Room
06.2020 - Current
Intern Optometrist
I-Vision Optometrist
10.2019 - 02.2020
Sales Associate
OWNDAYS
03.2019 - 08.2019
Diploma in Optometry - Optometry
Singapore Polytechnic
06.2017 - 05.2020
OLEVELS -
Bukit View Secondary School
01.2013 - 12.2016
PSLE -
Raffles Girls Primary School
01.2006 - 12.2012
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