User Experience
Bernard Chen
Design-Centric Corp Comms Strategist. End-to-End Stakeholder Partner.
Summary
Senior marcomms professional focused on elevating corporate communications. With a background in client and project leadership, I specialise in aligning client needs with brand promise, cultivating stakeholder trust as a strategy for recurring revenue.
Overview
10
10
years of professional experience
Work History
Project, Accounts & Creative Manager
Dream Fox Design
02.2019 - 09.2025
- Headed the project & accounts department, managing 15-20 concurrent client accounts across diverse sectors, leading end-to-end project delivery.
- Strengthened long-term VIP client relationships and supported recurring engagements and revenue across key accounts over a 3-4 year period.
- Contributed to key company sales with direct execution of full sales cycle involving high-profile clients.
- Recommended operational changes in product offerings to meet emerging market needs.
- Developed plans with upper management to refine brand style, brand strategy, brand voice and information architecture.
- Assisted marcomms with strategies on improving processes to increase engagement, conversion, onboarding and retention.
Digital Content Specialist / MarComms Executive
Verz Design
08.2017 - 02.2019
- Enhanced website traffic & search engine rankings for clients by proposing and developing web pages with strategic, keyword-rich content.
- Managed a team of writers and sustained 15-20 copywriting projects for various sectors, ensuring ongoing delivery of high-quality digital content.
- Participated in UX/UI planning of websites through design and content brainstorming sessions with multidisciplinary teams.
- Enhanced customer satisfaction and relationships by providing tailored services and timely support, receiving commendations.
- Participated in marcomms activities to increase engagement and customer loyalty across digital platforms.
- Assisted in defusing crisis communication situations by crafting thoughtful, controlled responses for a customer service driven image.
Copywriter / Copyeditor
The Association of Small & Medium Enterprises (ASME)
09.2015 - 04.2017
- Researched and wrote publications about entrepreneurs eligible for the EYA and SPBA awards.
- Edited copies for spelling, grammar, punctuation and relevance, while respecting award candidates' intent and company's overarching brand identity.
- Prepared speeches for ASME’s president and publication forewords for members of ASME’s executive council.
- Worked with Corp Comms to contribute original, creative content to ASME’s bimonthly publication, Entrepreneur’s Digest — read by over 9,000 SME owners.
Copywriter / Copyeditor
Eng Leong Medallic Industries
05.2015 - 08.2015
- SG50 Medal Exhibition: Edited nonfiction prose such as biographies, promoting stories and history to boost exhibition performance.
- Drove content accuracy, industry standards and consistency by fact-checking information and authors' intent, and vetting sources.
- Elevated complex information into clear and digestible pieces through meticulous sentence structuring and language style adjustments.
Education
Bachelor of Communication (Double Major) - Journalism And Mass Communication
Murdoch University
Australia 04.2001 -
Diploma in Outdoor And Adventure Learning
Republic Polytechnic
Singapore 04.2001 -
GCE 'O' Level
Bedok North Secondary School
Singapore01-2006
Skills
Communications
Company Branding & Marketing Client Relationships Account Management Sales Content Marketing Corporate Presentations B2B, B2C, Internal
Repertoire
Web Copy SEO Blogging Social Media Sales Decks, Newsletters Product Descriptions Email Marketing Storyboarding Company SOPs Video Editing
AI Fluency
ChatGPT Gemini DeekSeek Image Generators Speech to Text & other types of conversions
Web Design Knowledge
WordPress Ecommerce Learning Management Systems UX / UI Analysis Information Architecture
Software Suites
Microsoft Office 365 Google Suite Wondershare Filmora Adobe Photoshop
Operational Skills
Project Management Team Management Problem-Solving Strategic Planning Design-Thinking Creative Direction Concept Development UX Revenue Generation
Interests
Reading & Writing
Stock Trading
Outdoor Activities
Working Out
Film & Documentary Analysis
Timeline
Project, Accounts & Creative Manager
Dream Fox Design
02.2019 - 09.2025
Digital Content Specialist / MarComms Executive
Verz Design
08.2017 - 02.2019
Copywriter / Copyeditor
The Association of Small & Medium Enterprises (ASME)
09.2015 - 04.2017
Copywriter / Copyeditor
Eng Leong Medallic Industries
05.2015 - 08.2015
Bachelor of Communication (Double Major) - Journalism And Mass Communication
Murdoch University
04.2001 -
Diploma in Outdoor And Adventure Learning
Republic Polytechnic
04.2001 -
GCE 'O' Level
Bedok North Secondary School