Beng Chong Lim

Driving new business development across APAC region. At the helm of APAC sales team, our collective efforts have significantly expanded Carbon Clean's market presences.

• Developed new and managed existing relationships with key industry stakeholders, attending conferences and networking events to promote Carbon Clean brand and further establish the company''s presence in relevant circles.
• Developed new market through targeted prospecting efforts, leading to increased brand awareness and new business opportunities.
• Collaborated with marketing teams to help sales campaigns reach target audiences.
• Built relationships with customers and community to establish long-term business growth.

Major Accomplishments

• MOUs with major Oil & Gas companies - PTTGC, Petronas, PTT IRPC
• FEED study with MODEC/Samsung for OCCS
• India - NTPC supply of 20 TPD Carbon Capture Unit
• Feasibility Study with PTTEP

Oversee the Industrial Sales Team for SEAT Region for Pressure Management Business Unit. Manage a team of 2 Regional Sales Managers, 2 Sales Manager and 4 Inside Sales Engineers. Responsible for Sales Budget of US$12.5M and GP 61%. Direct Sales Coverage for Thailand, Vietnam & Myanmar through direct key accounts and Sales Channel Management.

Major Accomplishments:

• Sales Performance achieved 90% of Sales Target with GP 60% despite the challenging market environment.
• Organization Change – Assign to Rebuild Singapore Sales Team
• Lead and motivate the Sales team to keep their focus on business thru weekly call to understand any issues they encounter and work with cross functional team to resolve the issues as a team.
• Increase Life Science Industry penetration for Singapore (GSK & Pfizer) thru product upgrade and competitor displacement.

• Manage the day to day Sales & Operation of Company. To align Mecomb Singapore team towards Industrial 4.0. To develop a Sales Strategies and implement action to transform company toward digitalization. Promote business expansion beyond Singapore.

• Leadership role in managing a team of 30 staffs consist of sales, finance, operation & warehouse personnel with P&L responsibilities.
• Sales Performance, grew sales from $8M to $12M and GP of 6% to 35%.
• Streamline work process in operation & inventory to ensure long term sustainability.
• Expand business thru new business partnership in Indonesia and Thailand

Overall P/L responsibility. Manage a team of 18 staffs which consists of Sales Directors, Finance Manager, Technical Manager and Sales & Operation staffs.

• Develop & implement and drive sales & marketing and MRO & Project business strategies to achieve the sales objectives, business targets and goals.
• Full accountability for revenue of more than US$39M and GP greater than 12%.
• Ensure business is conducted in compliance to International and local regulatory and review of commercial terms & conditions.
• Grooming, Development and training of employees.

Major Accomplishments:

• Transforming Neway Valve representative office into a full P/L operational company.
• Sales Performance Y2013 – US$28M, Y2014 – US$35M & Y2015 - US$39M thru direct & indirect sales channel.

Oversee the day to day Sales & Operation of the company, responsible for the overall P&L performance of the company. Manage a team of 63 staffs from diverse background.

• Full P&L responsibilities of the company business with revenue of more than US$50M and GP greater than 25%.
• Develop MRO & Project business strategies and drive the strategies to achieve sales objectives, business targets and goals.
• Manage a complex & diverse range of products – Valves, Hydraulic Products, Heat Exchanger, Offshore Crane, exotic materials, etc.

Major Accomplishments:

• Change Management - Improve productivity through standardization of work process such as implementation of FIFO inventory system in warehouse, sales process from quotation to securing orders and orders forecast, etc.
• Sales Performance Y2011 – SS$42M, Y2012 – SS$48M & Y2013 – SS$50M
• Increase overall GP Y2011 - 18% to Y2013 - 25%.

Sales Management of the OEMs/Project Business Unit in Asia Pacific Region, servicing the Oil & Gas, Chemical, Petrochemical & Power Industry. Pursue projects and growing market share through increase installed base, new customer sales and market penetration. Manage a diverse culture team of 12 staffs from Japan, Korea, China & South East Asia located in their respective region.

• OEMs Project business management, sales budget reporting, provide the direction and drive to achieve sales objectives, business targets and goals determined by corporate.
• Develop, implement and lead business, sales and marketing strategies.
• Maintain good relationship with customers and seek more new revenue opportunities.
• Work closely with operation to ensure OTD, SOX compliance, AR, DSO and risk management of contract value of more than US$2M.

Major Accomplishments:

• Increased Sales from US$6M (Y2004) to US$10.5M (Y2011) & Profit Margin >20% annually.
• Secure Strategic Partnership Agreement with Tsurumi Pump and Deep Blue Pump in China
• Won 31 units seal supports system worth Euro 2.8 million for Shell GTL project in Qatar directly from Japanese (Chiyoda) & Korean (Hyundai) EPCs.
• Secured Frame Agreement with Technip for Vietnam – Dong Quat Refinery US$4M and Japanese EPC JGC for Dolphin Project in Qatar US$3.2M.

Direct Sales Coverage of Rotating Equipment OEMs & EPCs in S.E.A region.

• Provide customer support through quotation, negotiation, product application and technical presentation.
• Tracking & reporting of projects through Global Project System and customers profiling through CRM.
• Technical Specification and Commercial Contract review.

Major Accomplishments:

• Sales Performance Y2003 – US$1.8M & Y2004 - US$2.2M (YoY growth of more than 20%)
• Secured 3 units seal support system worth Euro 113,000 directly from Japanese EPC, JGC for Shell CSPC US$2800,000 and Nanhai China project US$150,000.

Plan and implement MRO business strategies and initiatives to meet sales target and supervised a team of 5 Sales Engineers

Major Accomplishments:

• Sales Performance - Exceeded assigned target of S$5.8 to S$6.9M (YoY growth >18%)
• Gained market share through aggressive change-out and new unit sales by 10%.
• Close Collaboration with Alliance team to secure the Variable Fixed Fee Contract for Shell Seraya I Chemical Plant.

Monitor the Key Performance Index (KPI) on the reliability of the seals.

• Conduct site plant survey and manage customer inventory stock.
• Identify bad actors and recommend corrective action to improve MTBF.

Major Accomplishments:

• Improved MTBF KPI from set target of 3% to 5%.
• Inventory Reduction by 20% thru standardization

Direct sales coverage of endusers in Taiwan.

• Provide technical support and training to customers & distributors.
• Work closely with distributors to ensure assigned sales target is meet.

Major Accomplishments:

• Increased MRO bookings from US$1.5M (Y2000) to US$2.1M (Y2001) in the period of 2 years (YoY Growth > 15%)
• Set up Service Repair and warehouse facilities 2 months ahead of schedule and train local staff on the operating the equipments and repair procedures

Aftermarket Sales target of S$1.6M and increase market share.

• Provide customer supports through product application, quotation, technical assistance and training on API 682 standards.

Major Accomplishments:

• Sales Performance: Y1997 - SS$1.6M & Y1998 - SS$2M. (YoY Growth >20%)
• Market Penetration into competitor strong hold in Brunei LNG through change-out.

Field service jobs and in-house support for seals reconditioning and repairs.

• Provide customer support through product application and technical presentation on API 682 and ANSI standards for seals & seals support system.

Major Accomplishments:

• Resolved technical problems for Malaysia Tioxide and prevented further lost of market share to competitor.
• Installed and commissioned seals on off-shore platform in Vietnam 3 days ahead of schedule.

(A Singapore local company manufacturing Kiln Dryers)

(A Singapore listed company in Shipbuilding and repair business)