Belinda Yee

• Responsible for driving Customer Journey Process which seeks to deliver Process excellence across Deal to Cash value chain
• Subject Matter Expert in designing, implementing, and optimizing business models, data, and processes with SAP, Connected Applications and digitalization.
• Lead global Shell projects; driving business growth and operational efficiency.
• Drive continuous improvement through process redesign, reducing handoffs, and enhancing work methods to boost working capital, increase revenue, and improve customer experience.
• Enhanced cross-functional collaboration, fostering a culture of open communication and teamwork.
• Implemented innovative process automation solutions to increase efficiency and accuracy in daily tasks.
• Aligned business processes with regulatory requirements, mitigating risks associated with non-compliance or penalties/fines from governing bodies.
• Led change management initiatives to support seamless adoption of new processes throughout organization.
• Led and coach virtual cross cultural teams, sharing expertise and fostering supportive learning environment within teams.

Achievement(s):

• Setup of new homebase business in India (expected annual benefit of $1M based C3 margin)
• Mobility business model change (MBA) for Malaysia (incremental of $153M by 2028)
• Setup of Carbon credit offset process for HK.

• Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
• Implemented Agile methodologies to increase team productivity and enhance overall project outcomes.
• Oversaw entire product deployments from vision and creation to rollout and delivery.
• Collaborated with cross-functional teams to develop high-quality products that met customer needs.
• Developed comprehensive roadmaps outlining the product vision, goals, and milestones for successful execution.
• Enhanced product usability by conducting user research and incorporating feedback into development.
• Cultivated strong relationships with key stakeholders by maintaining open lines of communication and addressing concerns promptly.
• Led product launches, collaborating with marketing teams to create successful go-to-market strategies.
• Mentored junior team members in Agile methodologies and best practices for effective Product Owner role execution.
• Ensured regulatory compliance by working closely with legal teams during development process.
• Conducted data-driven analysis via voice of customers/employees to measure product success metrics, informing future enhancements or adjustments.
• Oversaw preparation of change & engage materials, images, videos, emails, and including training.
• Managed budget allocation and resource utilization to maximize marketing ROI.

Achievement(s): Global deployment to Shell Retail Station resulting in total benefit of $ 1.4 Mil per annum as a result of more accurate and timely fuels replenishment, reduction in cost to serve and better customer experience.

• Led projects and implementations of internal processes, methodologies and tools to improve business performance.
• Collaborated closely with cross-functional teams to ensure seamless customer experiences across all touchpoints.
• Designed and executed processes to meet business initiatives and drive continuous improvement/automation
• Proactively identified opportunities for process improvements, leading initiatives that drove notable enhancements in service delivery.
• Developed comprehensive reports on key performance metrics, providing valuable insights for leadership teams.
• Performed business analysis and provided guidance on best practices and various approaches.
• Facilitated successful resolutions of complex customer issues through collaboration with multiple departments within the organization.
• Mentored junior staff members, sharing best practices and fostering a positive work environment.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

Achievement(s):

• Retail Site Optimization for Mobility Malaysia resulting in reduction in time taken to open a station by 50% leveraging on automation. This is also replicated to Mobility Indonesia. (Value benefit $1.7 Mil C5 impact).
• Lead the insourcing of Loyalty scope from Arvato back into Shell which includes migration of system, processes, data and resources.

• Coordinated with stakeholders in designing and executing data audits to ensure ongoing compliance with industry standards and regulatory requirements.
• Reduced software defects by implementing robust test strategies and methodologies.
• Increased efficiency in test execution by designing and implementing automated test scripts.
• Managed a team of testers to execute performance tests effectively, ensuring timely delivery of high-quality results.
• Improved application performance by conducting thorough performance testing and identifying bottlenecks.
• Established strong relationships with cross-functional teams to facilitate seamless collaboration on data-driven initiatives.
• Led data migration projects, ensuring smooth transitions with minimal disruption to business activities.
• Compiled, cleaned and manipulated data for proper handling.
• Monitored resolution of bugs, tested fixes, and helped developers tackle ongoing problems by providing QA perspective.
• Tested functional and compatibility of new programs or updates in comparison to existing applications.

Achievement(s):Lead the Support Pack Stack 2014 Project and the collaboration with Live Country Integration and Assurance team, project team, related connected application portfolio team and business in preparation and execution of required test on time and within budget.

• Streamlined order processing by implementing efficient SAP SD solutions.
• Resolved critical issues promptly, minimizing downtime and maintaining operational efficiency across the organization.
• Facilitated smooth go-live activities by conducting rigorous testing and quality assurance checks during implementation phases.
• Supported successful software upgrades by proactively identifying potential risks, troubleshooting issues as they arose, and facilitating seamless transition process.
• Traveled to client locations to implement SAP solutions and offered post-installation support services.
• Identified areas for improvement in business processes, developing tailored SAP SD solutions accordingly.
• Collaborated with cross-functional teams to ensure seamless integration of SAP SD modules with other systems.
• Solved functional and technical obstacles and worked closely with project team from different streams.
• Communicated and explained business requirements to team members to understand and implement functional demands.
• Analyzed existing systems and databases and recommended enhancements to solve business needs

• Demonstrated exceptional problem-solving skills, quickly resolving technical issues while minimizing downtime and maintaining a high level of customer service.
• Handled and troubleshot SQL and database environments, identifying gaps and problem areas.
• Improved system efficiency by identifying and resolving functional discrepancies in software applications.
• Streamlined business processes by conducting thorough requirements analysis and providing actionable recommendations.
• Met with clients to understand business requirements, perform gap analysis and translate technical requirements.
• Enhanced project management skills by defining and presenting system solutions and timelines for business needs or technical problems.

• Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
• Performed gap analysis to identify areas of improvement.
• Conducted interviews with key business users to collect information on business processes and user requirements.
• Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.
• Collaborated with stakeholders to define project objectives and criteria.
• Developed high-quality documentation to support training efforts, helping employees fully understand new systems and procedures.