Bei Bei Xia
Summary
- Deep understanding of target audience and competitors to develop effective marketing messaging.
- Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
- Strong negotiation skills to empower the working life more positively to manage uncertain situations.
- Team builder and clear communicator with strong problem solving and planning skills.
Overview
13
13
years of professional experience
Work History
Marketing Manager
Singapore Muying Service
07.2020 - 07.2021
- In change of digital marketing strategy design and implementation by maintaining company brand’s online presence
- Manage digital advertising campaigns
- Manage, maintain, and update company’s owned media including websites, mobile apps, and email, etc
- In charge of English contract drafting
- Collaborate with business partners to promote the company brand.
Marketing Manager
Singapore Sunny Heart International Service
01.2019 - 03.2020
- Setup the business model and venue when the business start
- Liaise with all the local business collaborator for brand promoting and sales expanding
- Designs, builds, and maintains our social media presence
- Manage, maintain, and update company’s owned media including websites, mobile apps, and email, etc.
Transportation Analyst
Caterpillar Singapore office
12.2011 - 05.2016
- Responsible for data analytics within the International Transportation team supporting global international value streams for parts and components
- Collaborates with other areas of the organization to provide analytics and establish integrations to drive process excellence
- Provides ad hoc support to the operations staff in areas such as reporting and data analytics
- Participates in projects of different teams to drive transportation improvements within the network to achieve cost saving of each department
- Collaborate with IT teams on data enhancements and data table structure to improve efficiency.
Executive, Marketing Department
PIL (Pacific International Lines Pte Ltd)
05.2008 - 01.2010
- Finish branch weekly and monthly vessel fulfilment performance reports independently
- Assist GM to finish GM report twice a year for GM meeting
- Negotiate with HQ colleagues for price and policy setting according to different market situation
- Represent PIL to attend shipping industry conference monthly
- Analyze the vessel slots fulfillment performance and anticipate the recent market trend
- Monitor and instruct sales teams' sales strategy
- Vessel space control if necessary
Education
Master of Commerce - International Business and Logistics & Supply Chain Management
University of Sydney
06.2011
Bachelor of Business - Transport and Logistics Management
RMIT( Royal Melbourne Institute of Technology)
06.2005
Skills
- Effectively bilingual
- Strong negotiation skills
- Customer Acquisition
- Numerical and analytical skills
- Attend to detail
Soft Skills
- Good mindset with strong interaction, interpersonal, organizational and negotiation skills to interact with people of different background and educational level
- Strong oral and written communication skills
- Bilingual proficiency in both English and Mandarin with a pleasant and outgoing personality
- Strong team player. Able to work effectively and collaboratively within a team to optimize the final achievement of multi-functional groups to achieve the final goals
- Strong ability to handle multiple tasks, deadlines in a dynamic & fast-paced working environment
- Strong experience of working in a global, regional and country environments including virtual, cross-cultural teams
- Strong analytical and problem solving skills; both short-term/tactical and long-term/strategic
- Alert to identify problems and to think out of the box for practical solution to secure maximum benefits to company under complex situation
Personal Information
- Phone number: 97128198
- Email: joycesummer11@gmail.com
- Marital Status: Married
- Nationality: China(Singapore PR)
- Notice Period: Immediate
Timeline
Marketing Manager
Singapore Muying Service
07.2020 - 07.2021
Marketing Manager
Singapore Sunny Heart International Service
01.2019 - 03.2020
Transportation Analyst
Caterpillar Singapore office
12.2011 - 05.2016
Executive, Marketing Department
PIL (Pacific International Lines Pte Ltd)
05.2008 - 01.2010
Master of Commerce - International Business and Logistics & Supply Chain Management
University of Sydney
Bachelor of Business - Transport and Logistics Management
RMIT( Royal Melbourne Institute of Technology)
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