Doris Xiaosi Yao
Summary
Analytical and meticulous sales professional with comprehensive experience in relationship-building, partnership cultivation and profit channel growth.
Self-motivated leader with natural talent for networking and territory development. Excels at leveraging customer data to deliver strong solutions.
Overview
16
16
years of professional experience
Work History
Sales Manager
M-Vista Pte Ltd
04.2021 - Current
- Maintained relationships with existing customers and found new ones by identifying needs and offering appropriate services.
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Engaged in kitchen layout design, planning and presented project quotes, workflow for custom designs for F&B outlets new opening.
- Brand specialist for key equipment mainly targeted for Central Kitchen, Food processing plant and Hotel,etc.
- Maintained high levels of product knowledge to meet with customers to discuss and ascertain needs, tailor solutions, and close deals.
- Held weekly meetings with director to identify techniques to overcome sales obstacles.
- Handled customer relations issues, equipment after service repair, enabling quick resolution and client satisfaction.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Improved sales processes to streamline customer acquisition and onboarding strategies.
Sales Executive, Kitchen Sales
Fabristeel Private Limited
03.2015 - 03.2021
- Capable for kitchen layouts design and created comprehensive product lists based on client needs, budgets and available supplies.
- Planned and presented project quotes, workflow for custom designs for new setup chain restaurants, cafe chain, Hotel tenders,etc.
- Maintained high levels of product knowledge to meet with customers to discuss and ascertain needs, tailor solutions, and close deals.
- Developed and maintained strong working relationships with professionals kitchen consultants , Architect firms, QS and ID firms within assigned territory.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets and secure projects.
- Negotiated prices, terms of sales and service agreements with worldwide equipment manufacturers and local installers/service providers to minimize project costs.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Worked independently with minimal supervision.
- Set and achieved company defined sales goals.
Marketing Executive
Hwee Jan (S) Pte Ltd
03.2011 - 02.2015
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers for Singapore and Malaysia.
- Majority marketing strategies inclusive of :-
- Facebook marketing for sub-brand: Sika Safety Shoes.
- Self-designed E-brochure via email.
- Attending various chef association dinners to promote brand awareness for Sika Safety Shoes and Vikan Cleaning Tools.
- Assisted to organize exhibition in Singapore and Malaysia to demonstrate 3 key brands.
Exhibitions organized include: FHM 2011, FHA 2012 and FHM 2013.
(FHM: Food Hotel Malaysia; FHA: Food Hotel Asia) - - Collaborated with AVA food safety road show (Educational Outreach Program) to SME to enhance awareness on food safety control management by choosing correct hygiene products.
- Analyzed consumer usage patterns to identify product inventory and target key demographics.
- Managed sales promotions and marketing strategies on key account customers for Singapore & Malaysia branch (M.R.U. Sdn. Bhd.)
- Worked with Malaysia sales team to meet existing customers to review current services and expand sales opportunities.
- Coached sales associates (Mainly for Malaysia branch) in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Analyzed weekly sales report and prospected to increase sales lead pipeline and and converted leads into new customers.
- Increased sales volume by adding 225 accounts in Hotel/private chefs/Government tender/food processing plant territory.
Sales Export Manager
WP Kitchen Equipment Manufacturing Co., Ltd
03.2005 - 11.2010
- Managed accounts to retain existing relationships and grow share of business.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Prepared sales presentations for clients showing success and credibility of OEM products.
- Monitored export sales performance, analyzed sales data and reported information to board of director.
- Increased sales volume and expanded product line to new overseas distributors and end users.
- Collaborated cross-functionally with headquarter(Taiwan), regional and other teams nationally to maintain consistent message and experience.
- Liaised with Production, R&D, Quality Control and management teams to develop solutions and accomplish shared objectives to achieve overseas project delivery schedule.
- Prepared various export and supplier forms for customs submittal.
- Consulted with suppliers and agents to arrange proper in-transit permissions to ship to various locations.
- Organized domestic/international exhibition.
- Engaged in website and marketing tools development to raise company branding awareness
Education
General Diploma - The Foreign Trade Business
Guangdong Province Economic Management Cadre Colle
Guangzhou, China07.2004
Skills
- Relationship Building
- Sales Projections
- Price Schedules
- Product and Service Promotion
- Budgeting and Expenditures
- Direct Sales
- Cold Calling
- Brand Development
Languages
English
Advanced (C1)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Chinese (Cantonese)
Bilingual or Proficient (C2)
Timeline
Sales Manager
M-Vista Pte Ltd
04.2021 - Current
Sales Executive, Kitchen Sales
Fabristeel Private Limited
03.2015 - 03.2021
Marketing Executive
Hwee Jan (S) Pte Ltd
03.2011 - 02.2015
Sales Export Manager
WP Kitchen Equipment Manufacturing Co., Ltd
03.2005 - 11.2010
General Diploma - The Foreign Trade Business
Guangdong Province Economic Management Cadre Colle