Summary
Overview
Work History
Education
Skills
Activities
Achievement and Awards
REFERENCES
Languages
Timeline
Generic

BAY SIN SIANG KENNETH

Singapore

Summary

· An independent team lead with a proven track record in organizing projects with tight deadlines and extensive deliverables

· Friendly and Cheerful personality with strong interpersonal skills and a keen eye for detail

· Notable projects undertaken: Large scale nation-wide events including the Singapore YoYo Championships, Asia Pacific YoYo Championships, Singapore National Kendama Championships and Chingay, outreach events under Nike Orchard Road and Singapore Sports Hub

· Fluent in speaking and writing of English and Mandarin; fluent conversational abilities in Teochew.

· Technology savvy with skills in video and photo editing.

Overview

9
9
years of professional experience

Work History

Retail Supervisor (Full Time)

GMG - Nike Jewel
12.2023 - Current
  • Establish Customer Relations on a daily basis
  • Certified Product Trainer and also Basketball Specialist
  • Took charge of Nike By You Jewel outlet and elevated the counter to be renowned for its services across South East Asia and India
  • Improved the sales and Customers Experience of Nike By You in Jewel and was brought on to Nike Orchard as a Nike By You Coach
  • Establish the Standard Operating Procedure of Nike By You across both Nike Jewel and Nike Orchard Road
  • Recognised by Nike for being a game changer lead that elevated Nike By You Orchard to be the 2nd best Nike By You Globally
  • Managed a team of 14 to successfully deliver a global viral Nike By You x New Jeans Event.
  • Promoted to Level Lead taking charge of the Jordans and Basketball department as well after 7 months
  • Plan the roster and zonings to ensure operational efficiency
  • Handling of POS System and ensuring daily opening and closing tallies
  • Optimized staff allocation during high-demand periods, ensuring smooth customer flow and minimal wait times.
  • Mentored new sales associates to contribute to store's positive culture.
  • Coordinated with the Visual Merchandising and Sales Team to ensure all products were effectively and timely displayed and maintained to achieve optimal sales for the departments.

Retail Associate (Full Time)

GMG - Nike Jewel
10.2022 - 12.2024
  • Establish Customer Relations on a daily basis
  • Certified Product Trainer and also Basketball Specialist
  • Took charge of Nike By You Jewel outlet and elevated the counter to be renowned for its services across South East Asia and India
  • Improved the sales and Customers Experience of Nike By You in Jewel and was brought on to Nike Orchard as a Nike By You Coach
  • Establish the Standard Operating Procedure of Nike By You Jewel
  • Recognised by Nike for being a game changer lead that helped improved sales figure and customer experiences
  • Handling of POS System and ensuring daily opening and closing tallies
  • Mentored new sales associates to contribute to store's positive culture
  • Helped customers complete purchases, locate items, and join member reward programs
  • Assisted in the training of new associates to ensure they quickly became knowledgeable about products and policies.
  • Enhanced customer satisfaction by providing personalized assistance and product recommendations.

Retail Associate (Part Time)

GMG - Nike Jewel
04.2022 - 10.2022
  • Handling of POS System
  • Establish Customer Relations on a daily basis
  • Maintained a clean and welcoming store environment to enhance the overall shopping experience for customers
  • Assisted customers with locating specific items in the store or suggesting alternative options based on their preferences
  • Provided excellent customer service, addressing inquiries and resolving issues swiftly

Venues Executive, Precinct

Singapore Sports Hub Pte Ltd
02.2020 - 02.2022
  • Appointed as the coordinator to manage various parties like clients, internal and external stakeholders to ensure smooth delivery of all project requirements whilst maintaining clear and concise communications
  • Skilled in usage of the Skills Applications and Products in Data Processing (SAP) Software and Event Booking Management System (EBMS)
  • Communicate closely with hirers to ensure event layout complies with venue safety rules as well as relevant permits, licenses and clearances are correctly applied
  • Also able to suggest ways on how to improve their layout and event flow like human jam and potential casualties based on past event experiences
  • Supervised and managed the successful deployment of front line staff through pre-event briefings and trainings
  • Monitored set-up, tear-down and event related activities so as to have a safety for all
  • Main personnel to coordinate with the Traffic Police to ensure road closure is properly managed and communicated to the public, minimising disruptions and disturbances
  • On-site monitoring and managing of events to ensure that events are delivered on schedule
  • Manage monthly accounting of all logistics, ensuring that they are in order with damages reported and disposal done
  • Managing the ad-hoc activity tracker so that no daily activities will overlap each other on space usage and to de-conflict any ad-hoc bookings should they be of the same or an official event booking was to be made on the same space within the venue
  • Foster a better working environment and morale between colleagues by actively planning team bonding events and celebrations

Associate Producer (Freelance)

Juo Productions Pte Ltd
09.2019 - 11.2019
  • Worked on coordinating of Pre-production preparation with below the line crew
  • Handled the castings of the production to ensure that talents are well informed of shoot dates and locations and are aware of what they have to prepare
  • Managed the budget and effectively stretched the budget of the production shoot to ensure there is no over expenditure and accounts are accounted for
  • Planned and ensure on set production assistants are deployed and briefed accordingly and communication with tech crew is well established to ensure smooth day to day operations
  • Driving of van to transport equipment as well as crew
  • Identified any problems that might occur before shoot begins and look for alternatives and solutions for the issue before it occurred
  • Ensure the welfare of all crew and talents are taken care of and their on-set requirements are met so that morale would be always be high for effective work execution
  • Was able to handle on site issue like talents not showing, tech equipment issues as well as welfare needs like drinks and medicine immediately with solutions before it disrupted shoot
  • Logging track of work hours

Production Assistant (Freelance)

Tree Potatoes Productions Pte Ltd
09.2018 - 10.2019
  • Ensured timely arrival of equipment as well as cleanliness of shoot locations before and after shoot
  • Worked a long side producer and assistant director to make sure that time is on scheduled and there is no overrun
  • Provide solutions for issues that happened like wet weather in outdoor shoots and immediately resolved with solutions like changing of suitable location
  • Made sure welfare of casts and crews are taken care of and constant check on the wellbeing of each person on set
  • Planned and executed a long side producer to make sure meals are delivered timely and any specific diets required are able to be fulfilled

Entry Operations Crew (Part Time)

Resorts World Sentosa Pte Ltd
01.2016 - 08.2019
  • Skilled in using the Galaxy Point of Sale system
  • Managed Guests on site and able to direct them and assist them according to their needs
  • Liaised internally with other departments with marine experiences booking
  • Ensured that service quality are up to standard and communicated effectively with guests, crews as well as superiors
  • Observed and provided feedback and solutions to superiors on current day to day operations to enhance guests satisfactory as well as efficient work flow between crews
  • Effectively planned out solutions to resolve guests issues on site in regards to booking of dolphin island programs

Education

Bachelor of Arts - Tourism and Events and Public Relations

Murdoch University
Singapore
01.2019

Diploma in Leisure And Resort Management -

Temasek Polytechnic
Singapore
01.2013

Skills

  • Task delegation
  • Staff training and development
  • Customer service management
  • Employee motivation
  • Employee training
  • Retail operations
  • Sales leadership
  • Relationship building

Activities

  • Singapore YoYo Championships, Main organizer, 2019
  • Asia Pacific YoYo Championships, Organising Crew, 2015 to 2019
  • Singapore National Kendama Championships, Main organizer, 2016 to 2018
  • Temasek Polytechnic Student Union, Sub Committee Member, AY10/11
  • Temasek Polytechnic Leisure and Resort Management Interest Group, Committee Member
  • Temasek Polytechnic Sports Club, Honorary Member, AY11/12
  • People’s Association Youth Movement Chingay parade Contingent, Sub Committee member, 2011 – 2018
  • Changi Simei Youth Executive Committee, Arts and Culture Secretary, 2014 to 2017

Achievement and Awards

  • Planned and conducted the first ever creative lacing workshop to a sold out audience of over 50 attendees at Nike Singapore Headquarters
  • Part of the team behind Nike Orchard University Programme, elevating team certifications levels and enchancing customer experiences
  • Conducted biweekly Creative Lacing Workshops series that were fully booked at Nike Orchard Road's Experience Studio
  • Received "Store Brand of the Year 2024" and "Store Retail Initiative of the Year 2024" at Retail Awards Asia for exceptional performance and innovation
  • Recognised by Nike as the 2nd Best Nike By You globally through sale numbers and customer feedbacks
  • Singapore Hotel Association - 2017 Excellent Service Award, Silver awardee

REFERENCES

Muhammad Iskandar Bin Ja’afar

Store Manager | Lululemon

+65 8621 0792 | eisz2112@gmail.com
Direct Manager at GMG Sports Pte Ltd – Nike Orchard Road


Ng Tat Siong

Assistant Director, Precinct and Staffing | Singapore Sports Hub

+65 9634 2174 | tatsiong.ng@sportshub.com.sg

Direct Manager at Singapore Sports Hub

Languages

English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Teochew
Bilingual or Proficient (C2)

Timeline

Retail Supervisor (Full Time)

GMG - Nike Jewel
12.2023 - Current

Retail Associate (Full Time)

GMG - Nike Jewel
10.2022 - 12.2024

Retail Associate (Part Time)

GMG - Nike Jewel
04.2022 - 10.2022

Venues Executive, Precinct

Singapore Sports Hub Pte Ltd
02.2020 - 02.2022

Associate Producer (Freelance)

Juo Productions Pte Ltd
09.2019 - 11.2019

Production Assistant (Freelance)

Tree Potatoes Productions Pte Ltd
09.2018 - 10.2019

Entry Operations Crew (Part Time)

Resorts World Sentosa Pte Ltd
01.2016 - 08.2019

Bachelor of Arts - Tourism and Events and Public Relations

Murdoch University

Diploma in Leisure And Resort Management -

Temasek Polytechnic

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