Basheer Mohamed Sultan
Singapore
Summary
More than 16 years of regional experience with a sales track record in broadcast media, Out-of-home advertising, brand partnerships, sponsorships, social media, influencer marketing, print and digital media. Leading teams of sales professionals in Southeast Asia with an excellent track record of winning new and recurring business in Whole of Government, FMCG, Automobile, Beverages, Property, Fashion & Luxury, Banking & Finance, Travel & Leisure, Media & Entertainment. Trilingual in English, Malay, and Bahasa Indonesia. Hardworking Associate Director knowledgeable about business practices in the advertising industry. Adept at supporting and enhancing operations with a decisive leadership style and strategic approach to decision making.
Overview
21
21
years of professional experience
Work History
Associate Director, Intergrated
TechTV Network Pte Ltd
09.2023 - Current
- Reporting to the CEO, proactive in identifying new business development opportunities and key areas of advertising growth to support the attainment of the quarterly financial goals.
- Interact directly and build working relationships with media agencies, digital agencies & sales reps for connected TV advertising revenue for Techstorm channel in Singapore, Thailand, Cambodia, Indonesia and the Philippines.
- People-oriented to initiate, manage, develop relationships with direct clients & brands.
- Grow key accounts across markets and industries.
- Meet & exceed fiscal year net sales target.
- Support CEO in identifying and sharing best practices across the territories.
- Responsible for brand sponsorships for Summit X Superstars, Techstorm's flagship iconic, power packed business conference held annually in Singapore and Asia for global thought leaders, billion makers, innovators, esports and tech founders. Summit X is the convergence event platform for 5 of the world’s most powerful industry trends: Capital makers across Family office, Venture, IPOs, Private Banking world and Impact investment, Finance, Fintech, Payments and Future of Money 3.0. Blockchain technologies, Web 3, Deep tech, Digital Economy 3.0, Future of EV Automotive, Smart city & Big Data, Generative AI and esports, video games, media and entertainment.
Lead, Regional Brand Sponsorships, APAC & Japan
ESL SEA Pte Ltd (ESL Faceit Group)
08.2022 - 08.2023
- Responsible for building long-lasting relationships and partnerships with brands (BFSI, Tech, FMCG, Fintech, F&B, Pharmaceuticals, Health & Beauty, Telco, Electrical & Electronics, music & entertainment, etc.) who can help promote the ESL brand through our live esports tournaments in Asia Pacific & Japan.
- Negotiated contracts, identifying sales opportunities, consolidate and present data, and determining areas of improvement.
- Built relationships with partners and organizational stakeholders.
- Communicated with clients regularly to ensure projects are developed and delivered on time.
- Research, develop, and pitch new strategies to improve our client communications.
- Negotiated efficient partnership agreements.
- Identified all viable sales opportunities.
- Reported progress to the senior management headquartered in the US.
- Developed engaging sales presentations backed by relevant data and case studies.
- Worked with marketing and customer service teams to ensure all client issues get resolve efficiently.
SVP Sales, Asia
Select Media Asia
02.2022 - 08.2022
- Reported to the CEO based out of Tel Aviv, Israel. Responsible for delivering sales target whilst identifying lucrative related business opportunities within new verticals, Brands, Big 6 & independent mediaagencies, and publishers in Asia.
- Worked with cross functional teams at the trading desks on supply & demand partnerships.
- Had high level conversations with CEOs, Managing Partners, CIOs and Group Account Directors at Big 6 and independent media. agencies in Asia to understand marketers voice and optimize offering whilst developing go‑to‑market plans.
- Led diversified teams to grow, develop and incentivize sales managers to be the consultant to our clients.
- Worked to establish digital trading deals for Select Media Asia in target markets (Malaysia, Thailand, Vietnam, Indonesia, Hong Kong, Philippines & Singapore).
Senior Account Director
Mediacorp Pte Ltd
09.2018 - 01.2022
- Reported to the Chief Commercial Officer, manage execution of digital trading deals with Big 6 agency groups (GroupM, Publicis, IPG, Havas.
- DAN, OMG) and worked with digital sales division to drive fulfilment
- Identified untapped, new, missed sales opportunities and digital sales briefs for the FMCG, Travel & Leisure, Telco, WOG (Whole of Government).
- Automotive and F&B sector; and where applicable provide proposals to the planners, leads at the agency groups and direct brand managers.
- Led active management, engagement, and development of business relationship with the Trading Desks at the media agencies.
- Led and drove digital engagements across key agencies, holding groups, new digital and revenue partnerships for MediaCorp OTT platforms which includes meWatch, HBO, Sun NXT, and digital platforms ‑ CNA, Today, CNA Lifestyle and CNA Luxury digital platforms.
Managing Director (Interim)
SEA, GAMNED! UNIFY TF1 Group
04.2018 - 09.2018
- Based in Kuala Lumpur, Malaysia.
- Reported to the Group CEO of Gamned headquartered in Paris, an independent European programmatic trading‑desk pioneer in real‑time bidding digital advertising.
- Led for digital advertising, programmatic audio platform with dynamic creative optimization capabilities for desktop and mobile.
- Extensive networking with media agencies, trading desks and direct clients in Malaysia, Singapore, Bangkok, Vietnam, and Philippines.
- Identified talent, recruited, and led a sales team from Kuala Lumpur, Malaysia being SEA headquarters for Gamned Sdn Bhd.
- Drove digital and programmatic initiatives in the respective region.
- Sought out prospective clients and new business opportunities in Southeast Asia.
Head of Sales APAC
Streamlyn Pte Ltd
06.2017 - 04.2018
- Responsible to meet or exceed revenue targets for our linear, TV, mobile and desktop properties.
- Responsible for recruitment, training and building the business development team in Philippines, Indonesia, Malaysia, Vietnam, and Singapore.
- Built and owned relationships with big brand advertisers, trading desks and advertising agencies.
- Evangelized the buy side programmatic ad platform marketplace to the agency community, driving agency adoption and education with media buyers, generating volume transactions.
Sales Manager APAC
AOL Pte Ltd
04.2015 - 12.2015
- Sold ad serving platform (Adtech) enabling website publishers to manage, traffic and report on their online advertising campaigns.
- Recruited New and Premium Publishers, digital Ad networks and managing relationship with existing Publishers in the Asia Pacific region, top‑tier digital agencies to direct Clients.
- Primarily focusing on Indonesia, Malaysia, Thailand, and Philippines.
Senior Sales Manager SEA
Vdopia Media Adsolutions Inc
09.2013 - 03.2015
- Formerly known as Vdopia, presently known as Chocolate.
- Managed and mentored commercial managers of assigned geographic sales area (Singapore, & Malaysia) to maximize sales revenue for mobile and online sales.
- The Company enables brands and advertisers to deliver video advertising alongside digital content.
Head of Business
IAF Mediaworks, Monster, SG Pte Ltd
01.2016 - 05.2017
- Presently known as foundit.com), Marketed ad space on Monster.com job portal to leading brands/ media agencies in Southeast Asia.
- Improved risk management processes which enhanced the organization''s ability to navigate through economic downturns or other challenges.
- Analyzed financial data to identify trends, inform decision-making processes, and optimize resource allocation for maximum profitability.
- Managed budgets, forecasting financial needs, and ensuring fiscal responsibility across all departments.
- Developed and implemented successful strategies for building company sales.
Senior Sales Manager
Singapore Press Holdings Ltd
05.2010 - 08.2015
- Reported to Vice President of Media Box Office, an Out‑Of‑Home divisionof SPHL.
- Worked with clients to choose duration of advertising and locations of available static billboard, digital screens and in mall screen advertising spaces.
- Develop new leads using cold calling techniques, competitor research, and other sources.
- Identified leads, pitch advertising opportunities, create billboard advertising contracts, and work with creative and media agencies for new placements from clients.
- Prospected for new customers and maintain existing customers to achieve sales target.
- Built strong rapport with clients and identify innovative advertising options that meet client's requirement.
- Supported plans in identifying and developing potential business opportunities.
- Conducted corporate presentations and recommend business proposals.
- Dealt with key accounts assigned ‑ Alcohol, Automobile, Petroleum, Property, F&B, Media, Leisure and Entertainment.
- Created and consecutively accumulated revenue from entertainment sector –particularly from movies and concerts in the region of SGD$450,000.
- Generated an estimated 1.3 million dollars in revenue for the out‑of‑home media division year on year.
Senior Business Development Consultant
Uzone Media Pte Ltd
11.2008 - 04.2010
- Marketed in‑taxi digital screens operated by Comfort Delgro to brands and agencies in Singapore and identified franchise opportunities to taxi operators in Malaysia, Indonesia, India, and the Middle East.
Business Development Consultant
EYE Pte Ltd
06.2008 - 11.2008
- Identified business opportunities and negotiated placement of advertisement assets in Private and Government educational institutions,University campuses and Polytechnics in Singapore.
Group Sales Manager
Point of View (POV) Media Pte Ltd
08.2007 - 05.2008
- Marketed LED screens owned by POV media network in elevators of commercial buildings in Central Business District to brands and media agencies.
Chief Commercial Officer
3R Display Ad Solutions & PT 3R Solusi Indah
06.2003 - 06.2007
- Operated 3R Display AdSolutions Pte Ltd and PT. 3R Solusi Indah in Singapore & Indonesia.
- Founded and operated the company with angel investment from Berjaya Group Sdn Bhd and with SME Enterprise funding.
- Spearheaded business development, expansion and marketed street furniture (advertisement on recycling bins) with advertisers in schools, university campuses, National parks, commercial properties in Singapore and Indonesia.
- Merit winner of Shell Live Wire Young Business Start Up Award.
Education
Associate Degree - Training & Development
University of Leicester
09.1999
Skills
- Project Management
- Strategic leadership
- Analytical Thinking
- Coaching and Mentoring
- Relationship Building
- Decision-Making
- Team Collaboration and Leadership
- Key relationship management
- Professional Networking
- Contract Negotiation
- Business Development
- Computer Skills
Languages
English
Bilingual or Proficient (C2)
Bahasa Indonesia
Bilingual or Proficient (C2)
Malay
Bilingual or Proficient (C2)
Hobbies and Interests
Volunteer mentor with Yayasan Mendaki Singapore for underprivileged Children
Timeline
Associate Director, Intergrated
TechTV Network Pte Ltd
09.2023 - Current
Lead, Regional Brand Sponsorships, APAC & Japan
ESL SEA Pte Ltd (ESL Faceit Group)
08.2022 - 08.2023
SVP Sales, Asia
Select Media Asia
02.2022 - 08.2022
Senior Account Director
Mediacorp Pte Ltd
09.2018 - 01.2022
Managing Director (Interim)
SEA, GAMNED! UNIFY TF1 Group
04.2018 - 09.2018
Head of Sales APAC
Streamlyn Pte Ltd
06.2017 - 04.2018
Head of Business
IAF Mediaworks, Monster, SG Pte Ltd
01.2016 - 05.2017
Sales Manager APAC
AOL Pte Ltd
04.2015 - 12.2015
Senior Sales Manager SEA
Vdopia Media Adsolutions Inc
09.2013 - 03.2015
Senior Sales Manager
Singapore Press Holdings Ltd
05.2010 - 08.2015
Senior Business Development Consultant
Uzone Media Pte Ltd
11.2008 - 04.2010
Business Development Consultant
EYE Pte Ltd
06.2008 - 11.2008
Group Sales Manager
Point of View (POV) Media Pte Ltd
08.2007 - 05.2008
Chief Commercial Officer
3R Display Ad Solutions & PT 3R Solusi Indah
06.2003 - 06.2007
Associate Degree - Training & Development
University of Leicester
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