Barkha Pandey
Singapore
Summary
Profit-driven Corporate Account Manager with 5 years of experience securing and growing major, complex contracts. Collaborates with sales groups to develop comprehensive business strategies, expanding territories and market share. Excels in competitive platforms, delivering attractive proposals in alignment with corporate needs.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Enterprise Account Manager
STARHUB LIMITED
04.2021 - Current
- Awarded top sales for FY22, highest new logo achiever for FY23
- Generated sales opportunities to achieve short- and long-term revenue and profit growth
- Maintained and developed a high-level understanding of end-to-end IT offerings and digital transformation in local competitive environment
- Prospecting, qualifying, selling and closing new business to existing and new customers
- Managed overall sales process from pre- to post-sales, responsible for proposal creation and delivery.
- Managed and monitored opportunities through sales cycles and tracked them through a forecasting process.
- Increased revenue growth by identifying new opportunities within enterprise accounts and developing strategic partnerships.
- Collaborated with customers to learn business operations and capitalize on upselling and cross-selling opportunities.
- Built and cultivated healthy pipeline of customers interested in partnering with company.
- Enhanced client relationships by actively engaging with key stakeholders and addressing their concerns.
- Achieved sales targets consistently by implementing effective account management strategies and providing exceptional customer service.
- Articulated and demonstrated product concepts and offerings to clients in easily understandable terms.
- Facilitated regular meetings with clients to review progress, address concerns, and discuss future opportunities.
- Successfully negotiated multi-year contracts, resulting in long-term business commitments and increased profitability.
- Provided timely updates on account activities, enabling the management team to make informed decisions in driving business growth.
- Generated new contacts through networking and cold calling.
- Provided exceptional pre-and post-sales support to clients, ensuring their satisfaction and driving repeat business.
- Worked closely with marketing teams to develop targeted campaigns that generated high-quality leads for enterprise accounts.
- Reduced churn rates significantly by proactively addressing potential issues before they escalated into major problems for the clients.
Key Account Manager
QOO10 SINGAPORE
12.2019 - 04.2021
- Generated error-free discount pricings, refined product visuals and executed major campaigns to increase click-through rates and purchases by 150%
- Planned and executed new product launches, thematic campaigns and secured campaign packages for 9.9, 10.10, 11.11 and 12.12 events
- Acquired and planned the launch of the Samsung Galaxy Note 20 series pre-order which generated in a profit of 200% with $50k USD sales daily
- Proposed and reviewed eCommerce strategy to align offline retail promotions with online brand activations
- Worked closely with cross-border and marketing teams to ensure alignment of our category initiatives and directions
- Merchant acquisition/Relationship management (acquired more than 40 sellers [brands, distributors, wholesalers, marketplace sellers] such as Fragrance Foodstuff, Dumex, Abbott, Phillips, Mayer)
- Planned and executed overall yearlong category direction which includes bridging the assortment gap, ensuring key assortment remains price competitive while keeping our cost in check and focusing on growing smaller subcategories (e.g, Health equipments, Senior care)
- Carry out weekly campaigns and competitor analysis
- Analyse brand performance quarterly for review and reporting
- Assist in seller's logistics management including inbounding/out bounding of products, negotiated prices for special promotions
- Worked closely with Qxpress to ensure orders were managed promptly.
Social Media Strategist and PR Intern
WAGGENER EDSTROM WORLDWIDE SINGAPORE (WE)
07.2019 - 11.2019
- Played a pivotal role in conceptualizing, creating, executing impactful content and providing key support for noteworthy brands like Abbott, AstraZeneca, Bayer, Boehringer Ingelheim, Elsevier, GSK, Janssen, Lazada, Lenovo, Menarini, Novartis and Roche
- Managed Elsevier and Lenovo's LinkedIn and Twitter pages
- Performed day to day analytics on social media platforms, media monitoring, upkeeping of media lists, generation of press releases for key product launches, pitch notes, media value reports, event management, drafted media relations materials such as media invitations, fact sheets, backgrounders, executive biographies and created results-oriented advocacy campaigns
- Performed post-coverage reporting using effective quantitative and qualitative metrics on Hootsuite, Factiva and Meltwater
- Planned paid media campaigns on Facebook, Instagram and LinkedIn to meet client's business goals.
Marketing and Social Media Strategist Intern
MOBIKE SG PTE LTD
11.2018 - 02.2019
- Created content and managed Mobike Singapore's Social Media sites
- Performed data Analysis for trip patterns and user behavior
- Kept abreast with the latest publication marketing strategies and developed new social media campaigns to increase brand influence alongside offline marketing campaigns by 30%
- Mined and analysed user databases and user surveys to identify purchasing trends, and designed new sales and marketing strategies to target existing customers and developed new revenue streams
- Managed and onboarded 4 partnerships and future planning
- Worked closely with HQ and global team members on offline and online campaigns.
Visitor Experience Ambassador (Museum Educator)
NATIONAL GALLERY SINGAPORE
09.2015 - 03.2016
- Led and organised large school groups throughout the museum
- Worked with the Corporate Communications team to propose and develop social media content
- Provided visitors with information, directions and help for the duration of their visit
- Scheduled vendors and participants for exhibitions
- Routinely drafted press releases, FAQs and other collaterals to disseminate public information on new exhibitions.
Education
Bachelor of Communication, Professional Communication - Marketing and PR
Singapore Institute of Management
08.2019
Skills
- Excellent communication skills - both written and oral and negotiation skills to educate customers effectively and persuasively
- Proficient at public speaking and leading discussions and meetings to successfully motivate others sales team members
- Detail oriented and research savvy - strong understanding of how to close a sale and build customer relationships to gain return in business and lifelong brand commitment
- Highly organized and talented multitasker
- Critical thinking and results driven sales decision making
- Great interpersonal and negotiation skills
Languages
English
Hindi
Activities
- ICare, Volunteer - Coordinated and successfully organised school wide community service events which has witnessed a consistent full turnout rate at all events, Mentored and advised new volunteers in the execution of events, Developed team communications and information for event meetings
- SPCA Singapore, Volunteer - Engaged animals in structured play and walks on a weekly basis, Monitored and observed animals for signs of illness and injury and reported symptoms to veterinarian, Oversaw group activities, mentored new volunteers and assisted in the execution of SPCA events for beneficiaries
- Punggol East Constituency Committee, Volunteer - Actively participated in biweekly meetings with a team of 20 volunteers to discuss, plan and organize residential events, Assisted the MP in drafting letters of appeal and consideration to relevant authorities during meet-the-people sessions once a month, Provided manpower support and assisted to oversee the running of community initiatives such as mass health screening and festive events with a turnout of approximately 100 residents
- National Kidney Foundation, Volunteer - Actively participated in biweekly meetings with a team of 30 volunteers to discuss, plan and organize NKF events, Established friendship and provided social and emotional support to 18 patients during their dialysis sessions 3 times a week, each session lasting up to 4 hours a day, Conducted interactive sessions at the dialysis centre and interacted with patients through fun activities during their dialysis session
Hobbies and Interests
- Reading non-fiction (criminology, history) and historical fiction
- Practicing all types of MMA - Boxing, Muay Thai, BJJ
- Volunteering
- Cooking
Certification
- SPIN Selling Certification
- Google Ads Certification
- Salesforce CPQ Specialist Credential
- Microsoft Office Specialist (MOS) Certification
- Cisco Certified Network Associate (CCNA)
- Certified Sales Professional (CSP)
Timeline
Enterprise Account Manager
STARHUB LIMITED
04.2021 - Current
Key Account Manager
QOO10 SINGAPORE
12.2019 - 04.2021
Social Media Strategist and PR Intern
WAGGENER EDSTROM WORLDWIDE SINGAPORE (WE)
07.2019 - 11.2019
Marketing and Social Media Strategist Intern
MOBIKE SG PTE LTD
11.2018 - 02.2019
Visitor Experience Ambassador (Museum Educator)
NATIONAL GALLERY SINGAPORE
09.2015 - 03.2016
Bachelor of Communication, Professional Communication - Marketing and PR
Singapore Institute of Management
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