Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Bao Zeng Chua

Summary

Dynamic leader with a proven track record in operations management and entrepreneurial leadership, notably at Little Rogue Coffee. Excelled in brand management and customer relations, fostering significant growth and innovation. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. With strong communication skills in employee coaching and training, employee's efficiency is maximized, achieving high service quality in operations.

Overview

15
15
years of professional experience

Work History

Co-Founder

Little Rogue Coffee
12.2021 - Current
  • Created the "Little Rogue Coffee" brand from scratch with zero experience in F&B industry
  • Evaluated market trends to identify emerging opportunities and inform strategic decision making, especially during Covid period.
  • Developed and designed marketing materials and campaigns to boost brand awareness and customer engagement (ie. social media marketing, all printed materials like menu, vouchers and product packaging).
  • Networked with other businesses and customers to increase sales opportunities and contacts (ie. weekend pop-up markets and collaborations with other F&B operators).
  • Streamlined operational processes for improved efficiency and cost reduction.
  • Recruited, interviewed and hired new staff members and developed training materials for employees (ie. employee training kit).
  • Fostered dynamic and inclusive company culture, attracting top talent and reducing staff turnover.
  • Managed financial operations, ensuring fiscal responsibility and maintaining profitability during periods of economic uncertainty.
  • Conceptualized the Interior Design and Styling for second outlet at Tiong Bahru

L2 Certified English Teacher

EtonHouse Preschool
05.2021 - 09.2021
  • Improved classroom management by implementing consistent routines and clear expectations for behavior.
  • Developed strong relationships with parents and guardians, fostering open communication regarding student progress and needs.
  • Kept classroom organized, clean and safe for students and visitors.
  • Collaborated with colleagues to integrate cross-disciplinary approaches into teaching, enriching students' educational experience.
  • Promoted a positive learning environment by modeling respect, empathy, and active listening skills during all interactions with students.
  • Created and implemented activities to foster critical thinking skills of students.

General Manager

Hi-Tech Hotstamping Mfr Pte Ltd
05.2011 - 05.2020
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Negotiated with suppliers to secure better pricing, reducing operational costs while maintaining product quality.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Interacted well with customers to build connections and nurture relationships.
  • Oversaw successful launch of new product lines, coordinating between departments to ensure unified approach and timely delivery.

Finance and HR Manager (Part-Time)

Bountie Pte Ltd
06.2018 - 06.2019
  • Managed employee relations, investigating and resolving conflicts to maintain a positive work environment.
  • Implemented performance management systems, providing constructive feedback and coaching opportunities for employees.
  • Oversaw payroll functions, ensuring accuracy while maintaining strict confidentiality standards for sensitive employee information.
  • Ensured legal compliance with labor laws by conducting regular audits and updating policies as necessary.
  • Motivated employees through special events, incentive programs, and constructive feedback.

Assistant Manager

Central Provident Fund Board
05.2009 - 04.2011
  • Housing and Healthcare Division, Housing Department
  • Managed a team of 8 staff under my section
  • Developed strong working relationships with staff, fostering a positive work environment.
  • Facilitated clear communication between employees and upper management through regular meetings and updates.
  • Conducted employee performance evaluations, providing constructive feedback for growth and development.
  • Assigned the role of Budget Officer for my section for 2010 and 2011 and successfully managed budgets and allocated resources to maximize productivity.
  • Assigned to work in the Team of IT Revamp for the Board's system upgrades to identify, test and pilot scenarios which could be improved.
  • Assigned the role inside the committee of the Board's biggest event of the year - Staff Seminar to disseminate important information to all staff.

Education

No Degree - Learning And Performance

WSQ - Institute of Adult Learning
Singapore
06-2024

No Degree - Diploma in Early Childhood Education And Teaching

Ngee Ann Polytechnic
Singapore
07-2019

Bachelor in Business - Hospitality And Tourism Management

Nanyang Technological University
Singapore
07-2009

Skills

  • Customer Relations
  • Operations Management
  • Entrepreneurial leadership
  • Leadership and People Development
  • Analytical and Critical Thinker
  • Business Planning
  • Brand Management
  • Employee Coaching

Accomplishments

Central Provident Fund Board

Healthcare & Housing Division’s Most Promising Leader Award 2010

Timeline

Co-Founder

Little Rogue Coffee
12.2021 - Current

L2 Certified English Teacher

EtonHouse Preschool
05.2021 - 09.2021

Finance and HR Manager (Part-Time)

Bountie Pte Ltd
06.2018 - 06.2019

General Manager

Hi-Tech Hotstamping Mfr Pte Ltd
05.2011 - 05.2020

Assistant Manager

Central Provident Fund Board
05.2009 - 04.2011

No Degree - Learning And Performance

WSQ - Institute of Adult Learning

No Degree - Diploma in Early Childhood Education And Teaching

Ngee Ann Polytechnic

Bachelor in Business - Hospitality And Tourism Management

Nanyang Technological University
Bao Zeng Chua