Azrul Abu Bakar
Senior Demand Planner
Subang Jaya,Selangor
Summary
Experienced Demand Planner with a demonstrated history of working in the FMCG, GLC and MNC environment. Skilled in Negotiation, Analytical Skills, Operations Management, Demand Planning, and dealing with Sales and Marketing team. Strong operations professional with a Bachelor's degree focused in Chemistry from University Science Malaysia. Out of work, I am an avid jogger and a gym goer.
Overview
11
11
years of professional experience
Work History
Senior Demand Planner
DKSH Malaysia
01.2021 - Current
- Client Portfolio: Pepsico, SC Johnson & Son, Uhrenholt, Hershey's, Perfetti Van Melle, Haribo, Fairteck Holdings, Balhsen, etc.
- Key member of S&OP process & support Demand Lead on demand forecast planning process.
- Oversee Demand Planning processes for new and existing products.
- Develop and execute demand plan to meet organization goals.
- Develop demand forecast based on demand pattern and business trend.
- Work with Client Management Team, Sales team, and Supply Chain Management to improve forecast accuracy.
- Maintain demand plan to ensure cost effectiveness and to meet customer demand.
- Address demand related queries and issues in timely manner.
- Maintain demand planning process and system to improve forecast accuracy.
- Identify area of improvement and recommend action plan.
- KPI = Forecast Accuracy and Forecast Bias.
- Manage SKUs rationalization process.
- Lead Monthly Demand Planning Review Meeting discussion with relevant stakeholders.
- Provide input to Inventory Management team to create supply plan and develop Inventory Strategy.
- Track forecast variances, identify risk and opportunity, adjust forecast to reflect remedial action to optimized inventory holding.
- Initiate clearance plan of slow-moving stock to improve inventory holding.
Demand Planner
Wipro
01.2017 - 12.2020
- Brand Portfolio: SAFI, Dashing, Romano, Enchanteur, etc.
- Supported new product introductions by working closely with Product Management teams to develop accurate launch forecasts based on historical analogs and market research data.
- Led monthly consensus meetings with stakeholders from various departments including Sales, Marketing, and Supply Chain.
Planning Executive
Pharmaniaga Berhad
04.2016 - 12.2016
- Responsible for planning of products and brands i.e. Breacol and several other pharmaceutical products e.g. Dextromethorphan syrup and Cetrizine
- Made responsible by HOD in ensuring daily production requirements are achieved and output are maximized to meet customer’s demand
Demand Planner
Unilever
01.2014 - 03.2016
- Responsible to manage and plan Singapore’s market forecast for ice cream brands (Ben & Jerry, Magnum, Cornetto and Walls), household care products (Sunlight & Cif) and oral care products (Pepsodent & Close Up)
- Work closely with Supply Planners as well as Trade Marketing to ensure the supply based on forecasted demand is achieved with minimum supply gap.
Education
Bachelor of Science - Chemistry
University Science Malaysia
Penang 04.2001 -
Skills
SAP Applications
MS Office Applications
Anaplan
Demand Planning & Forecasting
S&OP Process Knowledge
Collaborative Planning Abilities
Data Interpretation
Scenario Planning
Teamwork and Collaboration
Adaptability and Flexibility
Languages
English
Advanced (C1)
Malay
Bilingual or Proficient (C2)
Timeline
Senior Demand Planner
DKSH Malaysia
01.2021 - Current
Demand Planner
Wipro
01.2017 - 12.2020
Planning Executive
Pharmaniaga Berhad
04.2016 - 12.2016
Demand Planner
Unilever
01.2014 - 03.2016
Bachelor of Science - Chemistry
University Science Malaysia
04.2001 -
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