Summary
Marketing professional with 3 years of corporate experience across retail, digital, social media, content and influencer marketing. Experienced in 450+ store campaigns, new product launches, KOL activations and AI-powered content creation, producing 600+ AI videos in 5 months. Brings a strong commercial and entrepreneurial mindset, with $59K+ in TikTok Shop GMV and hands-on brand-building experience.
Overview
3
3
years of professional experience
Work History
Trade Marketing Executive
DFI Retail Group, 7-Eleven
09.2024 - Current
- Spearheaded New & Exclusive product launches, partnering with Commercial, suppliers and creative agencies to bring new-to-market products to life across social and in-store activations. The portfolio generated $30M in sales, contributing 9% of total sales mix in 2026, with notable launches including Kunafa Pistachio Chocolate Bar, Collectible Tamagotchi, REI Dubai Chewy Cookie and Nestlé KitKat.
- Orchestrated bi-weekly BAU promotional campaigns across 450+ stores and FB, IG & TikTok, spanning 14 categories and key mechanics including Deals at $1, 4-Day Specials, Buy More Save More, Super Deals and Markdown, supporting $2M+ in bi-weekly Commercial sales.
- Championed monthly “Hot This Month” campaigns through KOL seeding, social posts and video content, supported by A2 posters, acrylics and PVC shelf liners across 450+ stores. Leveraged supplier partnerships and curated organic customer UGC for reposting on 7-Eleven’s 100K+ follower account.
Marketing Executive
Pertama Merchandising (Harvey Norman)
Singapore
05.2023 - 05.2024
- Led the Harvey Norman 22nd Anniversary Sellabration, managing campaign execution across promotional content, social media, retail activation and supporting marketing materials from concept to launch.
- Planned and executed 4 retail events and activations, including the $300 Climate Voucher campaign, driving adoption of 260 products within 3 days and contributing to a 30% increase in in-store voucher redemptions.
- Produced 16 event and campaign videos, with the top-performing video achieving 487K views, supporting major retail promotions and brand campaigns across digital platforms.
- Managed nano- and micro-influencer collaborations and partnerships with key vendors including Mediacorp, Gojek developing content and activations to support campaign objectives.
Education
Bachelor of Business (Honors) - Marketing
06-2022
Diploma in Business Management (Merit) - Retail Management & International Business
03-2018
Skills
- Digital & Marketing: Social Media Management, Campaign Management, Content Creation, Copywriting, Digital Marketing, Influencer & KOL Marketing, E-commerce, Partnerships, Events, Live Streaming, Video Editing, Analytics
- AI & Creative: AI Content Creation, AI Video Generation, Generative AI, Seedance 20, Canva, CapCut, Photoshop
- Tools & Platforms: Meta Business Suite, Shopify, SAP, Trello, Microsoft Office (Excel, Word, PowerPoint)
- Languages: English, Chinese (Native)
- Soft Skills: Creativity, Communication, Collaboration, Adaptability, Attention to Detail, Leadership, Negotiation
Accomplishments
- Created 600+ AI-generated videos in 5+ months, managing end-to-end content production from concept development and scripting to AI generation and CapCut editing, with top-performing videos reaching 317K+, 109K+ and 85K+ views on TikTok using tools including Seedance 2.0.
- Generated $59K+ in TikTok Shop attributed GMV through affiliate marketing, translating product-focused content into measurable sales and conversions.
Timeline
Trade Marketing Executive - DFI Retail Group, 7-Eleven
09.2024 - Current
Marketing Executive - Pertama Merchandising (Harvey Norman)
05.2023 - 05.2024
Nanyang Technological University - Bachelor of Business (Honors), Marketing
Nanyang Polytechnic - Diploma in Business Management (Merit), Retail Management & International Business