Hi, I’m
Axel Fong
Creative Content / Social Media Executive
Singapore
Work Preference
Summary
Creative and results-driven Content & Social Media Executive with strong hands-on experience in photography, videography, short-form video production, and content strategy. Proven ability to conceptualize, shoot, edit, and deliver engaging content while collaborating with multiple teams. Strong background in leadership and operations, bringing structure, reliability, and execution excellence into creative work.
Overview
6
years of professional experience
5
Certifications
2
Languages
Work History
CarTimes Automobile Pte Ltd
Marketing Executive
02.2024 - Current
Job overview
- Planned and executed events and marketing programs to increase qualified leads.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Led end-to-end photography and videography production for branding, promotions, and sales campaigns
- Planned, scripted, and executed high-engagement social media content across Instagram,TikTok and Facebook
- Developed content strategies and posting plans aligned with marketing objectives and brand direction
- Collaborated with sales teams, management, and operations to create tailored content for different audiences
- Edited and optimized videos for platform-specific formats to improve engagement and visibility
- Managed full post-production workflow, including editing, retouching, and delivery
BISHAN MEDICAL Pte Ltd
Operations Manager
11.2021 - 02.2023
Job overview
- Led and trained teams across multiple operational sites
- Managed logistics, schedules, and execution for off-site operations
- Developed strong leadership, coordination, and problem-solving skills transferable to creative project management
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Enhanced customer satisfaction by establishing clear communication channels and addressing concerns promptly.
Parkway Shenton
Team Leader in COVID-19 swabbing operations
02.2021 - 11.2021
Job overview
- Led a mass swabbing operation at Tuas Checkpoint
- Contributed to the 'Breathonix' project
- Ensured infection prevention and control at all times
- Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
- Empowered team members by delegating responsibilities according to individual strengths and areas of expertise.
PINT & DINT
HEAD CHEF
07.2020 - 02.2021
Job overview
- Handled and stored food to eliminate illness and prevent cross-contamination.
- Managed food costs effectively with careful menu planning, accurate portion control, and utilization of seasonal ingredients.
- Maintained strict adherence to health department regulations by enforcing proper food handling practices throughout the kitchen area.
- Created recipes and prepared advanced dishes.
- Placed orders to restock items before supplies ran out.
- Led staff meetings to discuss upcoming events, address concerns or challenges, and reinforce company values as well as expectations within the workplace environment.
- Oversaw kitchen equipment maintenance schedules, ensuring reliable performance and longevity of crucial appliances.
- Created unique daily specials that attracted repeat clientele and generated positive word-of-mouth referrals for the restaurant.
- Arranged for kitchen equipment maintenance and repair when needed.
- Developed and cooked memorable dishes that brought new customers into establishment.
- Assisted in successful menu launches by conducting thorough tastings with key stakeholders to gather feedback for final adjustments before rollout.
Education
SHATEC Institutes Pte Ltd
Diploma from Culinary Arts
07.2019
University Overview
Courses
ITE College Central, Ang Mo Kio
NITEC from Business and Services
08.2016
University Overview
Courses
Commonwealth Secondary School
GCE 'N' Level
12.2013
University Overview
Courses
Skills
Marketing plan development
Certification
WSQ Higher Certificate in Food Services
Accomplishments
- Supervised a team of 15 staff members.
- Achieved positive lead gen by introducing new content for the sales team
- Achieved high social media exposure for companies
- Directed a film, Edited a music video for an artist "Greyson Chance"
Core Skills
- Social Media Content Creation (Instagram, TikTok, Reels, Shorts)
- Photography & Videography (Brand, Events, Products)
- Short-form & Long-form Video Editing
- Content Planning & Content Calendars
- Scriptwriting for Digital Content
- Visual Storytelling & Brand Consistency
- Photo Retouching & Color Grading
- Cross-team Collaboration
- Team Management
Availability
See my work availability
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Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Executive
CarTimes Automobile Pte Ltd
02.2024 - Current
Operations Manager
BISHAN MEDICAL Pte Ltd
11.2021 - 02.2023
Team Leader in COVID-19 swabbing operations
Parkway Shenton
02.2021 - 11.2021
HEAD CHEF
PINT & DINT
07.2020 - 02.2021
ITE College Central, Ang Mo Kio
NITEC from Business and Services
Commonwealth Secondary School
GCE 'N' Level
SHATEC Institutes Pte Ltd
Diploma from Culinary Arts