Summary
Overview
Work History
Education
Skills
Timeline
background-images
Audry Song

Audry Song

Summary

Hardworking sales management professional bringing 20+ years of experience in Sales industry environments combined with forward-thinking approach to developing territories, boosting efficiency and strengthening processes. Dedicated to enhancing customer retention with service-focused approaches. Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.

Overview

30
30
years of professional experience

Work History

ASSOCIATE ASSISTANT SALES DIRECTOR

KNIGHT FRANK PROPERTY NETWORK
10.2020 - Current
  • Led strategic sales initiatives to enhance market positioning and customer engagement.
  • Developed and implemented training programs for junior sales staff to improve performance.
  • Analyzed sales data to identify trends, driving targeted marketing strategies and campaigns.
  • Collaborated with cross-functional teams to streamline operations and optimize resource allocation.
  • Established key relationships with clients, resulting in increased customer loyalty and retention.
  • Oversaw the execution of sales presentations, ensuring alignment with company branding guidelines.
  • Mentored team members on best practices in sales techniques and customer relationship management.
  • Evaluated market conditions and competitor activities to inform strategic planning processes.
  • Forged strategic partnerships with complementary businesses to enhance overall client offerings and increase referral opportunities.
  • Continuously sought out opportunities for personal and professional development, attending industry conferences and seminars in order to stay current with best practices and emerging trends.

Automotive Sales Consultant

KOMOCO MOTORS PTE LTD
06.2016 - 09.2020
  • Delivered exceptional customer service, fostering strong client relationships and repeat business.
  • Conducted thorough vehicle presentations, effectively highlighting features and benefits to clients.
  • Managed sales transactions with precision, ensuring compliance with company policies and procedures.
  • Collaborated with marketing team to develop promotional strategies that increased showroom traffic.
  • Trained new sales consultants on product knowledge and sales techniques, enhancing overall team performance.
  • Maintained up-to-date knowledge of inventory, features, and specifications to better serve customers.
  • Delivered exceptional customer service, addressing concerns and resolving issues promptly.
  • Developed strong relationships with customers for repeat business and referrals.
  • Closed sales by overcoming objections, asking for sales, negotiating price, and completing purchase contracts,
  • Built rapport with potential buyers through active listening skills, resulting in increased trust and successful sales closures.
  • Worked closely with service department to ensure client satisfaction after purchase and during maintenance visits.
  • Answered telephone and email inquiries from potential customers.
  • Streamlined sales process with efficient organization of client information and follow-up communications.
  • Increased dealership revenue through effective negotiation and closing techniques.
  • Updates job knowledge by participating in educational opportunities; reading professional publications.
  • Facilitated smooth trade-in processes by appraising used cars accurately and negotiating fair values.
  • Achieved high levels of customer satisfaction through consistent follow-ups post-sale to address any questions or concerns.
  • Adapted quickly to new technologies/systems adopted by the dealership for a more seamless sales experience.
  • Demonstrated automobiles by explaining characteristics, capabilities, and features, taking test drives and explaining warranties and services.
  • Assisted clients in financing options, arranging test drives, and completing necessary paperwork for purchases.
  • Boosted customer satisfaction by providing personalized consultations and vehicle recommendations.
  • Conducted thorough needs assessments to identify customer preferences and recommend appropriate vehicles.
  • Improved overall team performance by sharing best practices and collaborating on joint deals when necessary.
  • Negotiated purchase prices and explained sales, warranty, and optional products.

EXECUTIVE ADVISER

KNIGHT FRANK PROPERTY NETWORK
05.2012 - 05.2016
  • Developed strategic initiatives to enhance client engagement and satisfaction.
  • Advised on market trends and property valuations to guide investment decisions.
  • Analyzed competitive landscapes to inform strategic positioning and marketing tactics.
  • Facilitated high-level negotiations between stakeholders to achieve favorable outcomes in transactions.
  • Evaluated clients'' competitive landscape, identifying key strengths, weaknesses, opportunities, and threats to inform strategic recommendations.
  • Conducted thorough market research and analysis to identify opportunities for client expansion and growth.
  • Negotiated contracts with external vendors or partners on behalf of clients to secure favorable terms that aligned with their budgetary constraints or strategic priorities.
  • Collaborated with cross-functional teams to develop innovative solutions for clients facing unique challenges or roadblocks.
  • Collaborated with legal and compliance teams to review paperwork, obtain feedback, and procure available information for client.

Co-Founder

FURNITUREDIRECT PTE LTD
10.2008 - 03.2012
  • Developed operational frameworks to streamline supply chain processes and improve efficiency.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Negotiated favorable terms with suppliers and vendors, significantly reducing operational expenses.
  • Established key partnerships with oversea artisans to expand product range and support community engagement.
  • Oversaw financial management, ensuring sustainable growth through effective budgeting and resource allocation.
  • Analyzed market trends to inform business strategies, driving competitive advantage in the furniture sector.
  • Evaluated market trends to identify emerging opportunities and inform strategic decision making.
  • Implemented customer feedback systems to refine product development and enhance user satisfaction.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Provided strategic direction for product development, resulting in high-quality offerings that resonated with customers'' needs and preferences.
  • Drove company growth by identifying and penetrating new market segments.
  • Secured lucrative partnerships by establishing strong relationships with key industry players.
  • Grew the customer base through targeted outreach and networking events.
  • Formulated and executed strategic initiatives to improve product offerings.
  • Communicated business performance, forecasts and strategies to investors and shareholders.

Sales Executive

KAH MOTORS CO. SDN. BHD.
05.2000 - 06.2008
  • Developed and maintained strong customer relationships to drive sales growth.
  • Implemented strategic sales initiatives to improve overall performance.
  • Executed promotional campaigns that increased brand visibility and engagement.
  • Negotiated contracts with clients, ensuring favorable terms for the company.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
  • Streamlined sales process to improve efficiency, reduce cycle time, and close deals faster.
  • Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.
  • Implemented CRM system for better customer tracking, leading to improved follow-up processes and higher conversion rates.
  • Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
  • Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
  • Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
  • Participated in industry trade shows to represent company and generate valuable leads for future business growth.
  • Cultivated long-term relationships with high-value clients to ensure repeat business and referrals.
  • Enhanced client satisfaction, providing exceptional after-sales support and maintaining regular communication.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Set and achieved company defined sales goals.
  • Attended monthly sales meetings and quarterly sales trainings.

Sales Ambassador(Team Leader)

Premium Automobiles Pte Ltd
04.1999 - 05.2000
  • Engaged customers through product demonstrations and brand storytelling to enhance awareness.
  • Collaborated with sales teams to develop targeted marketing strategies that drove customer engagement.
  • Trained new team members on product features and effective sales techniques to improve performance.
  • Analyzed customer feedback and market trends to inform promotional campaigns and product offerings.
  • Implemented innovative sales tactics that enhanced customer experiences and boosted brand visibility.
  • Mentored junior sales staff, fostering a collaborative environment that encouraged professional growth and development.
  • Participated in industry trade shows and networking events to expand professional connections and generate new leads for the business.
  • Developed custom solutions tailored to individual client needs, demonstrating expert knowledge of company products or services while maximizing value for customers.
  • Provided valuable feedback to management, contributing to improvements in product offerings and overall customer satisfaction.
  • Increased sales by building strong relationships with clients and providing excellent customer service.
  • Assisted customers with post-sales support by addressing concerns or issues promptly, ensuring a positive experience that led to future referrals.
  • Effectively communicated complex information about products or services to diverse audiences, adapting language and presentation style as needed.
  • Boosted company reputation by consistently delivering exceptional results and exceeding client expectations.
  • Demonstrated products to customers to illustrate features, advantages and benefits.
  • Educated customers on product features and answered questions regarding product use.
  • Provided exceptional customer service to drive satisfaction.
  • Managed conflict resolution effectively, maintaining a cohesive team environment.
  • Established open and professional relationships with team members to achieve quick resolutions for various issues.
  • Facilitated culture of continuous improvement, encouraging feedback and innovative solutions from all team members.
  • Led by example, demonstrating commitment and professionalism that inspired team members to excel.

Sales Consultant

Motor Ultima Pte Ltd
09.1998 - 04.1999

• Promoting & Marketing of Audi Automobile.

• Established relationships with new & existing customers.

• Maintained contact with clients through meeting and follow-up phone calls.

• Recommend & suggest suitable opinions to buyer.

• Advised customers regarding payment options; loans and leasing banking terms.

• Negotiated delivery and price variations.

• Demonstrate & explain to customers on how to use acquired vehicles after delivery.

• Fulfilled & exceed company Sales target.

• Update management daily in regards to records of sales and orders.

• Maintained familiarity with used cars and stayed updated regarding competitor’s products.

• Keep buyer or lessee up to date on changes in pricing, leasing programs, different incentives, campaigns and Roadshows.

• Providing the highest possible standard of customer service at all times.

Sales Executive

Auto GTI Pte Ltd
04.1997 - 09.1998

• Promoting & Marketing of Volkswagen Automobile.

• Established relationships with new customers.

• Maintained contact with existing customers through meeting and follow-up phone calls.

• Recommend & suggest suitable opinions to buyer.

• Advised customers regarding payment options; loans and leasing banking terms.

• Promoting & Marketing of Volkswagen Automobile.

• Established relationships with new customers.

• Maintained contact with existing customers through meeting and follow-up phone calls.

• Recommend & suggest suitable opinions to buyer.

• Advised customers regarding payment options; loans and leasing banking terms.

• Negotiated prices, terms of sales and service agreements.

• Demonstrate & explain to customers on how to use acquired vehicles after delivery.

• Update management daily in regards to records of sales and orders.

• Maintained familiarity with used cars and stayed updated regarding competitor’s products.

• Keep buyer or lessee up to date on changes in pricing, leasing programs, different incentives, campaigns and Roadshows.

• Fulfilled & exceed company Sales target.

Providing the highest possible standard of customer service at all times.Negotiated prices, terms of sales and service agreements.

• Demonstrate & explain to customers on how to use acquired vehicles after delivery.

• Update management daily in regards to records of sales and orders.

• Maintained familiarity with used cars and stayed updated regarding competitor’s products.

• Keep buyer or lessee up to date on changes in pricing, leasing programs, different incentives, campaigns and Roadshows.

• Fulfilled & exceed company Sales target.

Providing the highest possible standard of customer service at all times.

Furniture Sales Executive

Lorenzo Singapore
03.1996 - 04.1997
  • Retailing& promoting of premium Leather sofa.
  • Improved product offerings by gathering customer feedback and working closely with product development team.
  • Built relationships with customers and community to promote long term business growth.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Negotiated prices, terms of sales and service agreements.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Contributed to team objectives in fast-paced environment.
  • Assisting customers with selecting merchandise, finding accessories and completing purchases.
  • Presented professional image consistent with company's brand values.
  • Stayed current on company offerings and industry trends.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Set and achieved company defined sales goals.

Education

O Level

BUKIT MERAH SECONDARY SCHOOL
12-1992

PSLE

ANGLO CHINESE PRIMARY SCHOOL
Fort Canning Rd
12-1987

Skills

  • Sales team coaching
  • Team building and development
  • Sales team supervision
  • Relationship building and management
  • Documentation skills
  • Project coordination
  • Complex negotiation
  • Sales coaching
  • Teamwork and collaboration

  • Customer service
  • Excellent communication
  • Verbal and written communication
  • Adaptability and flexibility
  • Effective communication
  • Task prioritization
  • Goal setting and achievement
  • Analytical thinking

Timeline

ASSOCIATE ASSISTANT SALES DIRECTOR

KNIGHT FRANK PROPERTY NETWORK
10.2020 - Current

Automotive Sales Consultant

KOMOCO MOTORS PTE LTD
06.2016 - 09.2020

EXECUTIVE ADVISER

KNIGHT FRANK PROPERTY NETWORK
05.2012 - 05.2016

Co-Founder

FURNITUREDIRECT PTE LTD
10.2008 - 03.2012

Sales Executive

KAH MOTORS CO. SDN. BHD.
05.2000 - 06.2008

Sales Ambassador(Team Leader)

Premium Automobiles Pte Ltd
04.1999 - 05.2000

Sales Consultant

Motor Ultima Pte Ltd
09.1998 - 04.1999

Sales Executive

Auto GTI Pte Ltd
04.1997 - 09.1998

Furniture Sales Executive

Lorenzo Singapore
03.1996 - 04.1997

O Level

BUKIT MERAH SECONDARY SCHOOL

PSLE

ANGLO CHINESE PRIMARY SCHOOL
Audry Song