Audrey Anthoney
Singapore
Summary
Dedicated Executive Producer with over 20 years of experience managing and overseeing all aspects of production and post-production, including marketing plans, budgeting and supervising high-performance teams of production personnel. Skillful in managing scheduling and negotiating with vendors.
Overview
25
25
years of professional experience
Work History
Executive Producer
Monochromatic Pictures & Protagonist by M
07.2013 - Current
- Producing and managing projects of various scales and media which includes planning out project timelines, putting together the best production and post production teams suited for the project, vetting concepts/scripts, main liaison between the clients and company, managing the production budgets and overall supervision till project delivery.
Art Buyer
TBWA\ Group Singapore
01.2011 - 01.2013
- Produced print advertising campaigns for the agency by recommending suitable creative talents (photographers, illustrators, digital imagers etc.) for each print project and working closely with the production house and agency to ensure the projects are executed well, kept to budget and timeline
- Client projects include Singapore Airlines, Standard Charted Bank, ANZ Bank, AIA Insurance, Asia Square, Tangs & Honda.
Media Executive
NUS Centre for Biomedical Ethics
01.2009 - 01.2010
- Assisted the Centre for Biomedical Ethics department at the Yong Loo Lin School of Medicine, to start up a Clinical Ethics Network for Training Research and Support (CENTRES) Project
- Organised and planned clinical workshops, assisted in the logistics of running several ethical conferences, conceptualised and designed two issues of the CENTRES Quarterly Newsletter and produced a 10-minute video about the CENTRES project which was screened at a conference in Oregon, Portland, USA and the World Congress of Bioethics 2010, Singapore.
Art Buyer
Batey Ads
01.2006 - 01.2007
- Produced and managed print, radio and video campaigns for international and local markets
- Worked with MNCs like Metro Holdings, Singapore Airlines, Qatar Airways, Audi, Mitsubishi, Daimler-Chrysler and Deutsche Bank
- Liaising with agency creatives' and acclaimed photographers, managed production of major branding campaigns, online campaigns as well as stand-alone advertisements
- Tasked to work closely with the creatives to suggest the best photographers and directors to engage for the ads, worked closely with the production house to produce the ads, and ensure the agency brief is followed through till completion.
Producer
Apostrophe Films
01.2003 - 01.2006
- Produced corporate and marketing videos as well as television commercials
- This included conceptualization and scripting
- Main tasks included servicing accounts, project management- managing all the aspects of production from pre-production to project deliveries, main liaison between clients and the company
- Managed corporate clients from: Public Utilities Board, Wildlife Reserves Singapore, Singapore Armed Forces, Republic of Singapore Navy, Renesas Technologies, CPG Corporation, CapitaMallTrust, People's Association, Singapore Press Holdings, Far East Organization, Singtel, Panasonic and many others.
Production Coordinator
SPH MediaWorks Ltd
01.2000 - 01.2001
- Part of the team that played a significant role in setting up the new TV station & office
- Took on various production roles like: Floor Manager, Production Coordinator and Facilities Coordinator
- Director's Assistant on the director's panel for 'live-on-air' shows.
Assistant Director
MediaCorp Studios
01.1999 - 01.2001
- First and second assistant director of Singapore's hit sitcom 'Phua Chu Kang'
- Duties included scheduling of shoots, casting, floor managing live-studio shows & assisting the director during rehearsals & shoots
- Production managed first drama / comedy shot on 16mm film 'Money' for Production 5
- Worked on script breakdowns, scheduling, logistics, casting for the shoots
- Was also in charge of auditioning and casting actors for local dramas.
Education
Bachelor's Degree - Communication and Media Studies
RMIT University
Melbourne Australia2002
Diploma - Film/Sound/Video
Ngee Ann Polytechnic
Singapore1999
Skills
- Producing
- Television
- Advertising
- Project Planning
- Budget Management
- Hiring production staff
- Project Management
- Long-Term Project Planning
- Casting Coordination
- Contract Negotiation
Accomplishments
Completed a British Film Institute Producer Programme in 2021 organised by IMDA Singapore.
Completed XERO Accounting Master Course in 2024
Languages
English
Bilingual or Proficient (C2)
Malay
Intermediate (B1)
Chinese
Beginner (A1)
Timeline
Executive Producer
Monochromatic Pictures & Protagonist by M
07.2013 - Current
Art Buyer
TBWA\ Group Singapore
01.2011 - 01.2013
Media Executive
NUS Centre for Biomedical Ethics
01.2009 - 01.2010
Art Buyer
Batey Ads
01.2006 - 01.2007
Producer
Apostrophe Films
01.2003 - 01.2006
Production Coordinator
SPH MediaWorks Ltd
01.2000 - 01.2001
Assistant Director
MediaCorp Studios
01.1999 - 01.2001
Bachelor's Degree - Communication and Media Studies
RMIT University
Diploma - Film/Sound/Video
Ngee Ann Polytechnic
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