AUDREY SIM WEI QIN

Current Job Role & Major Achievements

As a Manager of Corporate Communications within Group Communications & Branding, Audrey leads strategic communication initiatives aimed at fostering engagement, enhancing brand positioning, and supporting the organisation's global objectives. Her role involves orchestrating impactful internal events, managing cross-platform content, and elevating leadership profiles through thought leadership strategies. By aligning communication efforts with corporate goals, Audrey ensures that messaging effectively reaches and resonates with both internal and external stakeholders. Key achievements include:

Current Strengths & Competencies

In pursuit of a promotion to Senior Manager in Corporate Communications, the following key competencies have been developed throughout her professional journey, each essential for success in this role:

Strategic Communication Planning: Expertise lies in crafting communication strategies that align seamlessly with corporate objectives. This approach ensures cohesive and effective messaging across various channels, vital for building brand trust and credibility. By translating organisational goals into compelling narratives, successful engagement of both internal and external stakeholders has been achieved, driving alignment and support for initiatives.

Advanced Project Management: With expertise in managing projects from inception through to completion, she handles cross-functional initiatives that require meticulous planning and collaboration. This has enabled her to consistently deliver impactful campaigns and events that enhance corporate objectives and this skill set facilitates adaptability to changing circumstances while maintaining focus on desired outcomes.

Digital and Social Media Leadership: A strong understanding of digital platforms has allowed her to suggest social media ideas and initiatives to drive higher engagement rates for both internal and external platforms. Audrey suggests valuable insights to refine content strategies, optimise performance, and ensure our messaging resonates with our target audiences.

Exceptional Stakeholder Engagement and Internal Communication: A core strength has been her ability to build and maintain strong relationships with internal stakeholders, fostering a network of collaboration that enhances communication initiatives across the organisation, ultimately contributing to a more unified working relationship.

Additional Responsibilities in New Role:

Indicate the additional responsibilities in the new role. Elaborate on key measurement of performance where applicable. Please attach organisation chart to indicate position and reporting line within the department.

Group Communications and Branding

Additional duties to include:

1. Enhanced Strategic Planning and Leadership: Taking a lead role in developing communication plans that align with the organisation's growth objectives, particularly focusing on healthcare trends.

2. Data-Driven Communication Strategy: Incorporating analytics to assess the impact of campaigns, setting measurable goals around engagement, message penetration, and brand sentiment. This would include using insights to refine future campaigns and align messaging with market expectations.

3. Crisis Communication Support: Serving as the primary communication advisor to senior leaders, including drafting press releases and guiding crisis communication efforts.

4. Media Relations and Global Visibility: Expanding our media strategy to include proactive media pitching on global news platforms for senior leadership, positioning our executives as thought leaders in healthcare. This involves identifying timely and relevant media opportunities, crafting compelling narratives, and building relationships with key journalists to ensure consistent and impactful coverage that aligns with the organisation’s strategic goals.

5. Internal Communications Strategy Development: Expanding internal communication initiatives to improve employee engagement.