Attaya Asavametha
Singapore
Summary
Dynamic professional with an entrepreneurial mindset and a positive, flexible approach to challenges. Proven leadership abilities and strong interpersonal communication skills foster collaboration and drive team success. Passionate about working within diverse teams and leveraging cultural differences to enhance creativity and innovation. Committed to achieving results through effective teamwork and a shared vision for excellence.
Overview
18
18
years of professional experience
Work History
Brand Manager
Danone Specialized Nutrition (Singapore)
10.2023 - 03.2024
- Brand Aptamil
- Developed and executed brand strategies to enhance market presence and drive product awareness.
- Analyzed consumer insights and market trends to inform product positioning and promotional tactics.
- Boosted product sales with innovative promotional strategies, create POSM to increase the visibility in the stores.
- Utilized strong interpersonal communication skills and cultivated positive relationships to collaborate effectively across cross-functional teams (sales, supplier teams).
- Developed new product project, ensuring consistency in messaging and design.
- Led digital marketing campaigns, leveraging social media platforms to engage target audiences effectively.
- Improved website visibility through development and implementation of SEO strategies.
- Cooperated with related outside partner to enhance marketing objectives.
- Increased customer loyalty through effective management of consumer feedback (through Hotline channel) and timely resolution of concerns.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Managed marketing budgets, optimizing resource allocation for maximum impact on brand growth.
Brand Manager
BJC (Berli Jucker Public Company)
04.2011 - 10.2014
- Brand Dermapon (DMP) Baby soap and Shampoo / Himalaya
- Developed and executed strategic plans and 360 marketing activities to strengthen brand awareness and prepare for expansion into international markets (Myanmar, Laos), demonstrating a strategic approach to business growth.
- Tracked, analyzed, and forecasted brand sales, marketing budget, and profit vs KPI, diligently monitoring Profit and Loss reports to ensure fiscal health and strategic alignment.
- Led New Product Development (NPD) projects, including conducting marketing research, managing packaging design, and creating/executing launch plans for baby lotion and foaming soap in the Thai Market.
- Continuously updated industry trends and market analysis to identify opportunities for product line extension, expand sales channels and build brand visibility through events like mom and baby fairs, acting as a product consultant.
- Enhanced sales volume by increasing product visibility with in-store POSM (shelf strips, wobblers, standees) and special displays (extra gondolas), driving significant sales impact.
- Created, implemented, and conducted daily evaluations of sales volume and marketing plan performance for each campaign, allowing for real-tim sales improvement and strategic adaptation.
- Managed both demand and supply sides to ensure sufficiency of inventory, acting as an internal advocate for operational success.
- Utilized strong interpersonal communication skills and cultivated positive relationships to collaborate effectively across cross-functional teams (sales, design, supplier teams), ensuring project success.
- Coached and mentored marketing trainees, showcasing strong leadership and a commitment to team development.
Marketing Analyst
SCG (Siam Cement Group)
04.2006 - 05.2009
- SCG Paper : Corrugated carton (B2B)
- Developed and executed Marketing Strategy to effectively conduct the company’s Strategic Plan, including Annual Term and Medium Term Plans, demonstrating Account Planning capabilities.
- Analyzed Macro-economic and market trends impacting key carton-user businesses (customers) in the Food & Beverage, Consumer Product, and Electronic Appliance industries.
- Conducted sales and demand analysis to evaluate machine capacity sufficiency and provide strategic forecasting.
- Implemented marketing research on New and High-Value Products, providing project feasibility analysis to strategically shift business from B2B to B2C(e.g., paper chairs, postal boxes).
- Coordinated with cross-functions team(sales, production engineering, product design, accounting) to ensure alignment and project execution, highlighting collaboration and multi-threading skills.
- Monitored key customers and competitors movement through site visits and secondary research, providing crucial market intelligence.
- Explored customers movement and directly visited customers across Northern,Western, Southern, and Eastern territories to gain deep insights into their businesses and act as a trusted adviser.
Education
Master of Science - International Business
Aston University
United Kingdom01.2010
BBA - Commerce and Accountancy, Marketing
Thammasat University
Thailand01.2006
Skills
- Problem Solving
- 7 habits
- Marketing Research
- Presentation Skill
- Brand strategy development
- Market analysis
- Consumer insights
- New product development
- Marketing budget management
- Sales forecasting
- Inventory management
- Event marketing execution
- Team leadership and mentoring
- Strategic planning
- Partnership development
- Sales support
- Brand strategy
- Influencer marketing
- Internal communications
Additional Information
Permanent resident in Singapore
Nationality : Thai
Marriage Status : Married
EXTRA-CURRICULAR ACTIVITIES
Online Seller Nov 2015 - Present Monitor and manage inventory Develop promotion to enhance sales revenue Build brand awareness through social media
INTERNSHIP
- 2005
- SCG / Bangkok / Mar 2005 - May 2023
- SCG Excellent internship program # 4, being 1/70 from more than 500 candidates to join the project in order to gain knowledge and experience real working life
Timeline
Brand Manager
Danone Specialized Nutrition (Singapore)
10.2023 - 03.2024
Brand Manager
BJC (Berli Jucker Public Company)
04.2011 - 10.2014
Marketing Analyst
SCG (Siam Cement Group)
04.2006 - 05.2009
BBA - Commerce and Accountancy, Marketing
Thammasat University
Master of Science - International Business
Aston University