Atik Rumiris Siregar

• Maximize the average daily rate (ADR) and overall revenue to reach the highest levels seen since the hotel's inception
• Successfully elevated the hotel's RevPAR index to surpass market share by over 100% even outperforming competitor hotels in premier location along Kuta Beach.
• Develop and implement comprehensive sales and marketing strategies to achieve revenue goals and maximize market share.
• Lead, mentor, and motivate the sales and marketing team to deliver exceptional results and exceed performance targets.
• Identify key market segments and target accounts to expand the hotel's client base and drive business opportunities.
• Build and maintain strong relationships with corporate clients, travel agencies, event planners, and other key stakeholders to drive sales and generate leads.
• Collaborate closely with the revenue management team to optimize pricing strategies and maximize revenue opportunities.
• Oversee the development of marketing campaigns, promotional materials, and digital marketing initiatives to enhance brand awareness and attract customers.
• Conduct regular market research and competitor analysis to stay informed about industry trends and identify opportunities for differentiation.
• Prepare and present sales forecasts, budgets, and reports to senior management, providing insights and recommendations for improvement.
• Ensure adherence to sales and marketing policies, procedures, and ethical standards, maintaining compliance with company guidelines and industry regulations.
• Foster a culture of continuous improvement and innovation within the sales and marketing department, encouraging creativity and initiative among team members.
• Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation
• Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge
• Evaluated customer feedback and market data to refine product offerings, enabling a more tailored approach to client needs
• Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients
• Developed comprehensive sales plans for business growth, resulting in significant market share expansion
• Conducted market research to identify potential areas of growth for future product development initiatives
• Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance
• Established new distribution channels, expanding the company''s reach into untapped markets
• Streamlined internal processes for improved efficiency within the Sales and Marketing department, reducing costs while maintaining productivity levels
• Managed sales promotions and marketing strategies on major social media sites
• Analyzed sales and marketing data for improved strategies
• Achieved sales goals and service targets by cultivating and securing new customer relationships
• Evaluated market data to develop and create business strategies and marketing plans
• Developed positive, performance-based internal sales and marketing culture to include mentoring staff
• Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints
• Created and implemented effective marketing and sales strategies to increase customer engagement and revenue
• Evaluated and monitored promotional activities to confirm adequate return on promotional funds
• Conducted market research to identify customer needs and preferences
• Analyzed and forecasted monthly sales data of existing marketed companies within designated area
• Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
• Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems
• Built relationships with customers and community to establish long-term business growth

Preopening team Aloft Bali Kuta

• Develop and implement comprehensive preopening sales strategies to maximize revenue generation and market penetration.
• Identify target market segments and develop tailored sales plans to capture market share.
• Build and maintain strong relationships with corporate clients, travel agencies, event planners, and other key stakeholders to drive business opportunities.
• Conduct market research and competitor analysis to identify opportunities for differentiation and competitive advantage.
• Collaborate closely with the marketing team to develop promotional materials, advertising campaigns, and digital marketing strategies to support preopening sales efforts.
• Participate in industry events, trade shows, and networking opportunities to promote the hotel and generate leads.
• Lead the preopening sales team, providing guidance, training, and support to ensure alignment with sales objectives and targets.
• Coordinate with other departments, such as operations and finance, to ensure seamless execution of preopening sales activities and alignment with overall hotel goals.
• Maintain a thorough understanding of the hotel's offerings, amenities, and unique selling points to effectively communicate value propositions to prospective clients.
• Responsible for managing a team of 10 talents, achieving RGI ranking, maintaining the number 1 position with stellar growth year-on-year, preparing sales reports, developing rates and sales deployment strategies, achieving Average Daily Rate (ADR) benchmark in the market, directing and managing all group, transient, and banquet sales activities, preparing and compiling data for strategic sales plan and reports, developing and growing new potential markets, assessing competition and supply and demand, supervising various markets, and more.

• Develop and execute comprehensive sales strategies to achieve revenue targets and maximize market share.
• Lead, mentor, and motivate the sales team to drive performance excellence and exceed sales goals. Responsible for team of 10 talents
• Establish clear sales objectives, KPIs, and performance metrics for the team and monitor progress regularly.
• Conduct regular sales meetings and training sessions to provide guidance, support, and ongoing development opportunities for team members.
• Collaborate closely with the marketing department to align sales efforts with marketing initiatives and promotional campaigns.
• Identify key market segments and target accounts to expand the hotel's client base and increase sales opportunities.
• Build and maintain strong relationships with key clients, industry partners, and stakeholders to drive business growth and enhance the hotel's reputation.
• Stay informed about market trends, competitor activities, and industry developments to identify opportunities for growth and differentiation.
• Prepare and present sales forecasts, budgets, and reports to senior management, providing insights and recommendations for improvement.
• Ensure adherence to sales policies, procedures, and ethical standards, maintaining compliance with company guidelines and industry regulations.
• Supervise almost all the markets such as Japan, Korea, India, Middle East, Domestic, Iran, Europe, Australia market including Bedbanks

• Responsible for managing accounts, achieving sales goals and revenues, promoting the organization and products, understanding ideal customers, visiting customers and potential customers, responding to inquiries, preparing contracts and proposals, and more.

• Responsible for managing accounts, achieving sales goals, developing sales strategy, promoting the organization and products, understanding ideal customers, visiting customers and potential customers, responding to inquiries, preparing contracts and proposals, and more.

• Responsible for managing accounts, achieving sales goals, developing sales strategy, promoting the organization and products, understanding ideal customers, visiting customers and potential customers, responding to inquiries, preparing contracts and proposals, and more.

• Responsible for delivering events on time and within budget, achieving revenue, profit, and customer satisfaction, communicating and developing relationships with clients, managing operational and administrative functions, creating banquet events orders, attending meetings, following standards for quoting prices, inspecting facilities, coordinating operations, sourcing and negotiating with vendors and suppliers, monitoring payment process, handling site inspection, maximizing revenue during events, and more.

• Responsible for delivering events on time and within budget, achieving revenue, profit, and customer satisfaction, communicating and developing relationships with clients, managing operational and administrative functions, creating banquet events orders, attending meetings, following standards for quoting prices, inspecting facilities, coordinating operations, sourcing and negotiating with vendors and suppliers, monitoring payment process, handling site inspection, maximizing revenue during events, and more.

• Responsible for delivering events on time and within budget, achieving revenue, profit, and customer satisfaction, communicating and developing relationships with clients, managing operational and administrative functions, creating banquet events orders, attending meetings, following standards for quoting prices, inspecting facilities, coordinating operations, sourcing and negotiating with vendors and suppliers, monitoring payment process, handling site inspection, maximizing revenue during events, and more.