ASTLEY HO

• Spearheaded the acquisition of offshore Citigold clients, focusing on high-net-worth individuals and expatriates
• Demonstrated expertise in KYC protocols and processes, ensuring compliance with regulatory guidelines and internal policies
• Proficient in verifying customer identities, assessing source of funds, and conducting background checks using various tools and databases
• Collaborated with cross-functional teams to implement KYC enhancements and streamline onboarding processes while maintaining compliance standards
• Developed and implemented innovative business strategies to expand offshore client base, resulting in 20% increase in revenue within first year of employment
• Established and nurtured relationships with key stakeholders, including international clients, financial advisors, property agents, lawyers and external partners
• Generated new business with marketing initiatives and strategic plans
• Collaborated with cross-functional teams to deliver personalized wealth management solutions and ensure client satisfaction
• Conducted market research and competitive analysis to identify emerging trends and potential business opportunities
• Performed client research and identified opportunities for account growth, account penetration and market expansion
• Monitored market trends and competitor activities to identify areas of potential opportunity
• Established key performance indicators to track and analyze business progress and adjust strategies accordingly
• Facilitated business by implementing practical networking techniques
• 2 time SPOT award achiever in 2023

• Generate client leads to market and sell properties through networking, site visits and project viewings
• Biggest achievement was to seal SGD2.35 Million 3 Bed-room at One Holland Village within first 3 months of employment
• Build positive, long lasting value-based relationships with property agents and clients
• Stay abreast of real estate markets and best practices through trade journals, relevant literature and attend events, seminars and association
• Keep management informed by submitting activity and results reports, such as daily cold calling, prospecting reports and weekly work plans
• Monitor competition by gathering current marketplace information on pricing and new project launches

• Of AIA Premier Programme 2018
• Qualifying member of prestigious AIA Centurion Starr Club in 2019 (This exclusive club comprises of elite AIA Financial Services Consultants)
• Qualifying member of Million Dollar Round Table (MDRT) 2019
• Ability to work with diverse group of people
• Compliance, Risk & Controls
• Ensure that KYC/AML and other compliance norms are strictly adhered to
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for firm's reputation and safeguarding AIA, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency
• Skilled at working independently and collaboratively
• Proven ability to learn quickly and adapt to new situations
• Self-motivated, with strong sense of personal responsibility
• Worked flexible hours across night, weekend and holidays

• Play an active part in planning campaigns across bank or within branch
• Maintained knowledge on banking products and distribution to provide optimal service support
• Conducted financial due diligence on potential investments and acquisitions
• Development and strengthen long-term relationships with clients
• Built and maintained relationships with new and existing clients while providing high level of expertise
• Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills
• Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products

• Account Management – build positive relationships and manage a portfolio of existing clients, expand into new segments and introduce additional service offerings
• Orchestrate entire promotions for occasions such as Chinese New Year, Durian Fiesta, Moon Cake Festival and Christmas
• Source for ad hoc venues for promotions (eg Corporate venues and Shopping Centers), able to handle vast requirements of various administrations
• Report directly to the GM, on costing, new business ideas/revenues (even for F&B outlets) and understand market trends that are happening around Singapore
• Work closely with suppliers, in need to keep track on stocks and source for various packaging designs
• Able to communicate with Central Purchasing Department, to source for new suppliers in market
• Generate sales for all F&B outlets, link up with corporate clients to enhance the possibility of them holding corporate events in the hotel
• Performed client research and identified opportunities for account growth, account penetration and market expansion
• Generated new business with marketing initiatives and strategic plans

• Account Management – own and manage a portfolio of existing clients, grow and build long term relationships within these accounts, expand into new divisions and introduce additional service offerings
• Performed client research and identified opportunities for account growth, account penetration and market expansion
• Develop and Implement – local business plan in order to return positive results against assigned new business and account management targets
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Negotiated and closed long-term agreements with new clients in assigned territory

● Successfully achieved other task objectives such as customer satisfaction, and collaborated with the marketing department with in mall collateral and campaigns (VIP Fashion Night, Escorted David Beckham)

● Provides and ensures high-quality guest relations. Receives and resolves guests' complaints in a manner consistent with company policy

● Best improved department winner for the year 2013 and

achieved 2 Grazie Awards during my stint in Marina Bay Sands

• Maintained consistent positive customer feedback.
• Resolved sources of dissatisfaction and implemented processes to prohibit future service obstacles