Ashwin Safaya
Business Development & Go-To-Market Specialist
Singapore
Summary
I have been in the SAAS and digital solutions space for more than 10+ years and especially been involved in helping growth stage startups/scale-ups to expand and scale particularly helping them position, target and build enterprise business engagement in the Southeast Asia/APAC region.
Experienced in building and growing businesses(Hunting & Farming) both in leadership as well as in individual contributor capacity.
Devised and developed Go-to-market strategy but more importantly been involved in execution to drive key growth objectives in positioning software/SAAS solutions across verticals ( BFSI,Tech,Ecomm, Healthcare, Retail) to drive and achieve consistent revenue growth, market share and scale.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work History
Business Consultant
VisionKraft Advisory Services, SEA
Singapore
01.2020 - Current
- Strategic Consulting, Advisory & Representation for tech startups/scaleups across SEA,APAC and EU.
- Handled and qualified inbound enquiries and outbound reach out to lead them to demos. Improved lead management,identification and qualification by 40%.
- Refined the GTM positioning and marketing including digital marketing campaigns and SEO.
- Build key alliances/partnerships in the region as part of GTM strategy which helped to penetrate other markets and expand revenue streams.
- Increased revenue by 3X and online traffic by 7X resulting in achieving growth goals.
- Engaged and introduced VCs, investors for raising capital for multiple startups in emerging tech space across SEA.
- Helped develop MVP product,setup development and design(UI/UX) teams on/offshore.
- Spearheaded selection and shortlist of a fintech startup in a $12M dollar RFP in Singapore.
- Facilitated multiple discussions for initiating Pilots/POCs with end clients.
Growth Advisor
Billon Group
Singapore
03.2021 - Current
- Lead & represent Go-To-Market efforts in the APAC region and work closely with Billon team to help companies in designing and developing cutting edge blockchain applications & solutions.
- Devised, Developed and executed GTM and product/platform strategy for B2B engagement model for blockchain/DLT adoption across use cases focused on BFSI,Education,Healthcare verticals.
- Forged & established key partnerships in APAC markets to facilitate product implementation, integration and deployment with enterprise clients.
- Generated interest and engaged RBI(Reserve Bank of India) including enterprise banks resulting in acquiring pilot projects for blockchain adoption across use cases.
- Spearheaded end to end sales process, operations and partner (selection & onboarding) resulting in building a qualified sales pipeline of $3Million.
Business Head
Artivatic Data Labs
07.2020 - 11.2020
- Led expansion and accelerated growth efforts for Artivatic in SEA & APAC markets
- Successfully engaged & pitched to VCs, Investors for raising further capital (Series A) for Artivatic
- Devised, Developed and executed GTM and product strategy for B2B2C engagement model for Insurance/Fintech domain
- Forged & established key partnerships in SEA markets(Malaysia,Thailand,Vietnam,Japan) with (AI/data consulting,SIs and IT services) firms to facilitate product implementation, integration and deployment with enterprise insurance/Financial services clients
- Generated interest and engaged enterprise insurance/Financial Services clients resulting in one of shortlisted bidders for a $10M RFP.
- Spearheaded end to end sales process, operations and partner (selection & onboarding) resulting in building a qualified sales pipeline of $12M in one quarter.
Business Development Director
Lionbridge Technologies Inc
12.2018 - 12.2019
- Accelerated growth and revenue across ASEAN by working with customers to understand and uncover their business challenges and managed external and internal stakeholders’ relationships across C-suite
- Partnered & Collaborated with Lionbridge solution architects, project managers, partners and operations leads across multiple regions(Malaysia, Thailand,Vietnam, China) to define the most appropriate solution and commercial package for the customers across ASEAN markets
- Acquired and onboarded 8 new customers(logos) for website localization, digital campaigns, SEO localization across BFSI,Technology, Hospitality and Games & Entertainment verticals within first 2 quarters
- Successfully negotiated a new commercial contract with an existing customer yielding 40% additional revenue growth(MOM).
Business Development Head
AtDrive Group,
09.2016 - 09.2017
- Led a team of 3 BDEs and 2 account managers on Client Engagement and New Business Acquisition across SEA, Europe, & ME with key enterprise clients across BFSI, Tech, Retail
- Established relationships with CXOs and closed major accounts in Europe and ME market resulting in generated revenue of $500K(ARR) and a qualified sales pipeline of $2 Million USD
- Trained team on effective cold calling and sales outreach strategies resulting in 30% increase in response rates and 15% in conversions
- Collaborated with the Product Owner in managing customer expectations for project deliverables, managing stakeholder communications, and helping to implement an effective system of project governance
- Championed ongoing process improvement initiatives to implement best practices for Agile Project Management
- Engaged and facilitated software development and project teams to ensure smooth client integration and on time and on budget project delivery.
Co-Founder
ITworldweb.com
10.2013 - 06.2016
- Set up Indian operations and registered Indian entity
- Successfully forged multiple alliances for establishing delivery partner network in IT staff augmentation and services, software development (web/mobile) and outsourcing services
- Developed and executed marketing strategies for market outreach resulting in 100,000 registered users on the platform
- Facilitated multiple IT projects entailing IT staff allocation and deployment for meeting SLAs
- Initiated & accelerated (across India) and local executions of marketing campaigns, partnerships and strategic alliances
- Increased topline growth in IT staffing services and closed projects of worth $300k.
Key Account Manager
Alphion Corp
09.2012 - 08.2013
- Spearheaded business development, project and account management activities with Real estate, Hospitality, MSOs and ISPs clients across Delhi/NCR (India) region
- Established connections with new MSOs, ISPs and consultant companies’ for distribution, promotion and approval of Alphion equipment and FTTx technology
- Devised action plan resulting in revenue growth of $500k.
Assistant Manager
Havells
02.2011 - 08.2012
- Developed channel sales through sales team
- Engaged and fostered engagement with key influencers to win product approvals and rate contracts for commercial Lighting products
- Achieved execution of Annual Rate Contract with Retail Giants such as Shoppers Stop, Westside, ZARA (Inditex India), TNG, Spencers
- Retail resulting in generated revenue of $1 Million.
Education
Bachelor of Science - Marine
BITS Pilani
India 06.2003 - 07.2007
MBA - Sales And Marketing Education
ICFAI University
India 04.2009 - 01.2011
Skills
Business Development
Additional Information
- Achievements/Tasks Achievements/Tasks Achievements/Tasks Achievements/Tasks
- Achievements/Tasks
Timeline
Growth Advisor
Billon Group
03.2021 - Current
Business Head
Artivatic Data Labs
07.2020 - 11.2020
Business Consultant
VisionKraft Advisory Services, SEA
01.2020 - Current
Business Development Director
Lionbridge Technologies Inc
12.2018 - 12.2019
Business Development Head
AtDrive Group,
09.2016 - 09.2017
Co-Founder
ITworldweb.com
10.2013 - 06.2016
Key Account Manager
Alphion Corp
09.2012 - 08.2013
Assistant Manager
Havells
02.2011 - 08.2012
MBA - Sales And Marketing Education
ICFAI University
04.2009 - 01.2011
Bachelor of Science - Marine
BITS Pilani
06.2003 - 07.2007
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