ASHU AGAWRWAL
Marketing Executive
Singapore
Summary
More than 14 years of solid B2B marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Special talent for enhancing corporate marketability through electronic and print marketing tools as well as clear, effective corporate messaging. Stellar organizational and planning skills, as demonstrated in successful event planning experience. Rolled out two large-scale corporate re-branding campaigns. Gained extensive experience communicating with vendors and event support personnel, and effectively managed overseas marketing team. Earned solid reputation for being enthusiastic, efficient, and hands-on. IT Marketing Defining and managing your brand. ... Conducting campaign management for marketing initiatives. ... Producing marketing and promotional materials. ... Creating content providing search engine optimization for your website. ... Monitoring and managing social media. ... Producing internal communications.
Overview
16
16
years of professional experience
Work History
Carlsys Technologies Pte Ltd
08.2022 - Current
- Defining and managing brand
- Conducting campaign management for marketing initiatives
- Product marketing and promotional materials
- Creating content providing search engine for website
- Monitoring and managing social media
- Producing internal communications
Marketing officer
Samsui C & E Pte Ltd
07.2021 - 05.2022
- Contributing in implementation of Marketing strategies
- Supporting marketing manager in overseeing departments operation
- Organising and attending marketing activities or events to raise brand awareness
Marketing Executive
Asma Global Enterprises
01.2019 - 01.2021
- Presented to senior and executive management monthly sales projections, post mortem analysis, branding initiatives and product launches
- Managed all aspects of advertising, marketing, promotional activities for online business including banner advertisements, email promotions and search engine via Google Ads and other advertising platforms
- Developed and measured results of email blasts to in-house file to boost online sales. Wrote, organised and distributed press releases and communicated with social media
- Developed and monitored content for company website; worked with strategic alliances to verify that firm's information was correct.
EXECUTIVE
RHODOLITE SDN BHD
01.2012 - 12.2018
- Primary role was new business development, marketing strategies and positioning as well as to head brand overhaul
- Position required in depth knowledge of diamonds, jewellery, sales abilities and marketing tactics, including digital marketing
- Conceptualise, implements and manages direction of marketing programs that are specifically designed to boost Sales
- Leads and collaborates with staff of 10 to develop campaigns and strategies using both digital and traditional methods of marketing
- Conducts market research to determine target market, demographic specifications, typical buyer’s profile, industry trends and developments
- Developed, implemented and tracked performance of marketing campaigns designed to increase profitability by focusing on high margin items, improving rate of turnover, increasing average check per customer and introducing high value menus
- Met with suppliers, associates and restaurant creditors to negotiate contributions and discounts from their
- Marketing Support Fund which would be used to push new promotions packages.
Overseas Marketing Manager
Srinath Ji Overseas Rajkot
05.2007 - 12.2012
- Primary role was new business development, marketing strategies and positioning as well as to head brand overhaul
- Position required in depth knowledge of diamonds, jewellery manufacturing, sales abilities and marketing tactics, including digital marketing
- Presented, promoted and sold products and services to clients by meeting one-on-one, assessing their needs and educating them about technical details of diamonds and gemstones
- Achieved sales targets on average of 150-200% !Established, developed and maintained client relationships to build trust that led to increased revenue
- Worked closely with clients to design ideal jewelry piece according to their needs and specifications
- Sourced diamonds and gemstones from various suppliers and negotiated prices to maximise profit
- Spearheaded all marketing, advertising and promotional activities, events and campaigns, including via social media
- Holds full responsibility for all marketing and communication matters !Provides marketing consultancy for specific campaigns and liaises with internal stakeholders !Proactively drives, prepares and writes all communication for company !Worked as dedicated high-end sales and marketing associate
- Increased revenue by 60 percent within first six months on job
- Helped create new display method to entice more buyers
- Achieved promotion to Lead Jewelry Sales Associate overseeing 10 to 14 employees per shift.
- Coordinated with design and media teams to develop high-quality creative assets
Education
Bachelor of Commerce - Commerce
RBS COLLEGE AGRA, AGRA UNIVERSITY
Agra, India07.2007
Skills
- Strategic Marketing & Sales Event Planning & Execution Corporate Brand Development
- Internet & E-mail Marketing Direct Marketing Techniques Business-to-Business (B2B)
- Budgeting & Allocation Team Building & Leadership Customer Relationship
- Management
- Market Research Public & Media Relations Vendor & Client Communication
- COMPUTER SKILLS
- MS-Word, MS-PowerPoint, MS-Excel,Internet Concepts
- Shortcuts in excel, for better result and minimum cost
- Financial software required for easy calculation and understanding
Languages
Hindi
Advanced (C1)
English
Advanced (C1)
Malay
Intermediate (B1)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Carlsys Technologies Pte Ltd
08.2022 - Current
Marketing officer
Samsui C & E Pte Ltd
07.2021 - 05.2022
Marketing Executive
Asma Global Enterprises
01.2019 - 01.2021
EXECUTIVE
RHODOLITE SDN BHD
01.2012 - 12.2018
Overseas Marketing Manager
Srinath Ji Overseas Rajkot
05.2007 - 12.2012
Bachelor of Commerce - Commerce
RBS COLLEGE AGRA, AGRA UNIVERSITY
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