Canva
Ashley Cheang
Assistant Marketing Manager
Singapore
Summary
Experienced marketing management professional consistently delivering high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends.
Overview
17
17
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Assistant Marketing Manager
White Horse Ceramic(s) Pte. Ltd
6 2022 - Current
- Oversee the production and execution with architects as well as specs for jobs
- Specs for upcoming BTO HDB(s) Projects
- Responsible for all online & offline marketing
- Leading and creating brand awareness
- Provide photography for Interiors for social media usage.
Creative Manager
AKS Tech Pte Ltd
10.2021 - 05.2022
- Monitored progress of projects, keeping on schedule and within budget.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Developed style guides to promote consistent branding across projects.
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
- Managed cross-functional teams to deliver high-quality creative projects within tight deadlines.
Digital Sales & Marketing Manager
Bonn Optical (Peek A Pair & Coolcolor Contact Lens)
05.2021 - 10.2021
- Drive business requirements to improve website usability improvements (UX/ UI), including navigations, shopping and checkout experience
- Used data analytics to track lead generation campaigns and improve quality.
- Work closely with the Operations team to ensure the delivery of the best customer service and fulfillment that adhere to the various brands' expectations.
Digital Marketing Consultant
Nomura Design & Engineering Pte. Ltd
10.2020 - 03.2021
- Sales scope: New client: Existing client = 60％:40％
- The coordination and implementation of marketing strategies
- Conduct research to identify new markets and customer needs
- Making a Business proposal with PPT for executing presentation to predicting client
- Promoting the company's products/services addressing or predicting clients' objectives
- Arranging business meetings with prospective clients
- Managing and retaining relationships with existing clients
- Increasing client base
- Marketing Consulting scope: Design, build and maintain our social media presence across all digital channels such as Facebook, Instagram
- Cultivated strong client relationships through regular communication and providing valuable insights on campaign performance.
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
Business Development & Marketing
THINK. THOUGHT. DONE. Pte. Ltd
03.2020 - 06.2020
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Increased client base by developing and implementing strategic marketing plans and sales initiatives.
- Conducted in-depth analyses of sales data to identify areas for improvement, subsequently implementing targeted measures that led to significant boosts in revenue.
- Developed strong partnerships with key industry players, enhancing company''s market presence and growth potential.
- Mentored junior team members on best practices in business development and marketing strategy, fostering an environment conducive to professional growth.
Marketing Executive
White Horse Ceramic(s) Pte. Ltd
06.2017 - 01.2020
- Oversee the production and execution with architects as well as specs for jobs
- Responsible for the curation of social media & website creative content
- Leading and creating brand awareness
- Provide photography for Interiors for social media usage.
Lianhe Wanbao Photojournalist
Singapore Press Holdings
02.2016 - 10.2016
- Responsible for capturing creative photographs for local evening news paper, capturing local events, accidents & crimes
- Shift work and working alongside with reporters
- Contributed to increased readership by consistently providing high-quality images that captured public interest.
- Coordinating shoot, edit and ensure timely delivery of photos.
Youth Worker
Singapore Children's Society
01.2014 - 10.2014
- Works in a school setting, managing of the drop in centre (CABIN Project) after school
- Facilitating deeper conversation and nurturing youths
- Responsible and lead empowerment training programmes for youths.
Sales Account Executive
Poket Pte. Ltd
04.2013 - 10.2013
- Responsible for business development, driving for Business-to-business revenue
- Take on cold calling projects to generate leads and implement changes to improve creditably of collaborations
- Sourcing and establishing partnerships with potential clienteles as well as retention strategies
- Liaised with training merchants on improving business process by highlight gaps with the use of business apps.
Auxiliary Police Officer
Certis Cisco Security Pte. Ltd
08.2009 - 03.2010
- Performed security checks and crowd control management
- Studied and applied police laws during active axillary security policing
- Ensure overall safety of events and area being put to for security enforcements
- WSQ Certification: Use of T-Baton Handle of Counter Terrorism Activities, Conduct Crowd Control & Traffic Control for Year 2009
- IPPT, SILVER Holder.
2nd Photographer
The Studio Loft
01.2008 - 02.2009
- Coordinate and assist to shoot Studio Photography for kids & family portraits
- Provided photography guidance/advises to customer, editing of photos, managing bookings and ensure excellent customer service.
Intern, Programme Assistant
Children-at-Risk Empowerment Association
12.2006 - 10.2007
- Lead and assist youth workers during class works closely with the students to provide more information to the youth workers
- Assisted and coordinated with admin work to ensure accurate details of monthly attendance report, evaluation forms & etc
- Official photographer for the Organization (e.g., 10th Anniversary of the organization with the presence of the President of Singapore, Mr
- SR Nathan & various school camps).
Education
Bachelor of Arts (Hons) in International Marketing -
Birmingham City University
09.2018 - 05.2019
Certificate in Advertising and Visual Communication - undefined
Chatsworth Mediart Academy
01.2013 - 05.2013
Specialist Diploma in Counselling Psychology - undefined
Academy of Certified Counsellors, Singapore
01.2007 - 05.2007
Nitec in Info Communication Technology - undefined
ITE College East, Singapore
01.2005 - 04.2006
GCE 'N' LEVELS - undefined
Swiss Cottage Secondary School
01.1995 - 04.2000
Skills
Marketing and Advertising
Time Management
Social Media Marketing
Social Media Platforms
Social Media Strategy
Business Development
Digital Marketing
Marketing strategy
Professionalism
Task Prioritization
Non Academic Achievements
- Photography - Professional freelance weddings, events & portraits photographer with more then 10 years of experience.
- Basic French Course
- CDC & CCC ITE Scholarship
- Edusave Scholarships
- Certificate in Counselling Psychology LEE COMMUNITY COLLEGE
- Best in Computer Application and Technical Studies GCE 'N' (Technical) Level 2004
- Certificate in PC Maintenance CAL Computer Training Centre
- Joint ITE-Microsoft Module Certificate in End-User Application Support in Microsoft XP OS
- Joint ITE-Sun Microsystems Module Certificate in Mobile Application Development with J2ME
- Project GEMS 2006, Mentoring Programme to support ITE Student under Persatuan Persuratan Pemuda Pemudi Melayu (4PM)
- Volunteer in CARE (Children-At-Risk Empowerment Association) Singapore
- Volunteer in Beautiful People - Big Sister Mentorship Program
- Volunteer for a Medical Mission Trip in Laos 2016
Freelance Company
www.crackerz.co
Personal Information
Driving License: Class 3 License
References
To be provided upon request.
Software
Capcut
Photoshop
Lightroom
Ms Word
Ms Powerpoint
Ms Excel
Google Ai
Photography, Volunteering & Traveling
Started photography when i was 19, fell in love with it, ongoing till now. 17 years of experience.
Giving back to society like using my skillsets to support people in need.
Traveling is to see the different world cultures and experience different kind of experiences to make my life more interesting. Widening my perspectives.
Timeline
Creative Manager
AKS Tech Pte Ltd
10.2021 - 05.2022
Digital Sales & Marketing Manager
Bonn Optical (Peek A Pair & Coolcolor Contact Lens)
05.2021 - 10.2021
Digital Marketing Consultant
Nomura Design & Engineering Pte. Ltd
10.2020 - 03.2021
Business Development & Marketing
THINK. THOUGHT. DONE. Pte. Ltd
03.2020 - 06.2020
Bachelor of Arts (Hons) in International Marketing -
Birmingham City University
09.2018 - 05.2019
Marketing Executive
White Horse Ceramic(s) Pte. Ltd
06.2017 - 01.2020
Lianhe Wanbao Photojournalist
Singapore Press Holdings
02.2016 - 10.2016
Youth Worker
Singapore Children's Society
01.2014 - 10.2014
Sales Account Executive
Poket Pte. Ltd
04.2013 - 10.2013
Certificate in Advertising and Visual Communication - undefined
Chatsworth Mediart Academy
01.2013 - 05.2013
Auxiliary Police Officer
Certis Cisco Security Pte. Ltd
08.2009 - 03.2010
2nd Photographer
The Studio Loft
01.2008 - 02.2009
Specialist Diploma in Counselling Psychology - undefined
Academy of Certified Counsellors, Singapore
01.2007 - 05.2007
Intern, Programme Assistant
Children-at-Risk Empowerment Association
12.2006 - 10.2007
Nitec in Info Communication Technology - undefined
ITE College East, Singapore
01.2005 - 04.2006
GCE 'N' LEVELS - undefined
Swiss Cottage Secondary School
01.1995 - 04.2000
Assistant Marketing Manager
White Horse Ceramic(s) Pte. Ltd
6 2022 - Current