Canva
Ashley Cheang
Assistant Marketing Manager
Singapore
Summary
Experienced marketing management professional consistently delivering high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends.
Overview
17
17
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Assistant Marketing Manager
White Horse Ceramic(s) Pte. Ltd
6 2022 - Current
- Oversee the production and execution with architects as well as specs for jobs
- Specs for upcoming BTO HDB(s) Projects
- Responsible for all online & offline marketing
- Leading and creating brand awareness
- Provide photography for Interiors for social media usage.
Creative Manager
AKS Tech Pte Ltd
2021.10 - 2022.05
- Monitored progress of projects, keeping on schedule and within budget.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Developed style guides to promote consistent branding across projects.
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
- Managed cross-functional teams to deliver high-quality creative projects within tight deadlines.
Digital Sales & Marketing Manager
Bonn Optical (Peek A Pair & Coolcolor Contact Lens)
2021.05 - 2021.10
- Drive business requirements to improve website usability improvements (UX/ UI), including navigations, shopping and checkout experience
- Used data analytics to track lead generation campaigns and improve quality.
- Work closely with the Operations team to ensure the delivery of the best customer service and fulfillment that adhere to the various brands' expectations.
Digital Marketing Consultant
Nomura Design & Engineering Pte. Ltd
2020.10 - 2021.03
- Sales scope: New client: Existing client = 60％:40％
- The coordination and implementation of marketing strategies
- Conduct research to identify new markets and customer needs
- Making a Business proposal with PPT for executing presentation to predicting client
- Promoting the company's products/services addressing or predicting clients' objectives
- Arranging business meetings with prospective clients
- Managing and retaining relationships with existing clients
- Increasing client base
- Marketing Consulting scope: Design, build and maintain our social media presence across all digital channels such as Facebook, Instagram
- Cultivated strong client relationships through regular communication and providing valuable insights on campaign performance.
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
Business Development & Marketing
THINK. THOUGHT. DONE. Pte. Ltd
2020.03 - 2020.06
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Increased client base by developing and implementing strategic marketing plans and sales initiatives.
- Conducted in-depth analyses of sales data to identify areas for improvement, subsequently implementing targeted measures that led to significant boosts in revenue.
- Developed strong partnerships with key industry players, enhancing company''s market presence and growth potential.
- Mentored junior team members on best practices in business development and marketing strategy, fostering an environment conducive to professional growth.
Marketing Executive
White Horse Ceramic(s) Pte. Ltd
2017.06 - 2020.01
- Oversee the production and execution with architects as well as specs for jobs
- Responsible for the curation of social media & website creative content
- Leading and creating brand awareness
- Provide photography for Interiors for social media usage.
Lianhe Wanbao Photojournalist
Singapore Press Holdings
2016.02 - 2016.10
- Responsible for capturing creative photographs for local evening news paper, capturing local events, accidents & crimes
- Shift work and working alongside with reporters
- Contributed to increased readership by consistently providing high-quality images that captured public interest.
- Coordinating shoot, edit and ensure timely delivery of photos.
Youth Worker
Singapore Children's Society
2014.01 - 2014.10
- Works in a school setting, managing of the drop in centre (CABIN Project) after school
- Facilitating deeper conversation and nurturing youths
- Responsible and lead empowerment training programmes for youths.
Sales Account Executive
Poket Pte. Ltd
2013.04 - 2013.10
- Responsible for business development, driving for Business-to-business revenue
- Take on cold calling projects to generate leads and implement changes to improve creditably of collaborations
- Sourcing and establishing partnerships with potential clienteles as well as retention strategies
- Liaised with training merchants on improving business process by highlight gaps with the use of business apps.
Auxiliary Police Officer
Certis Cisco Security Pte. Ltd
2009.08 - 2010.03
- Performed security checks and crowd control management
- Studied and applied police laws during active axillary security policing
- Ensure overall safety of events and area being put to for security enforcements
- WSQ Certification: Use of T-Baton Handle of Counter Terrorism Activities, Conduct Crowd Control & Traffic Control for Year 2009
- IPPT, SILVER Holder.
2nd Photographer
The Studio Loft
2008.01 - 2009.02
- Coordinate and assist to shoot Studio Photography for kids & family portraits
- Provided photography guidance/advises to customer, editing of photos, managing bookings and ensure excellent customer service.
Intern, Programme Assistant
Children-at-Risk Empowerment Association
2006.12 - 2007.10
- Lead and assist youth workers during class works closely with the students to provide more information to the youth workers
- Assisted and coordinated with admin work to ensure accurate details of monthly attendance report, evaluation forms & etc
- Official photographer for the Organization (e.g., 10th Anniversary of the organization with the presence of the President of Singapore, Mr
- SR Nathan & various school camps).
Education
Bachelor of Arts (Hons) in International Marketing -
Birmingham City University
2018.09 - 2019.05
Certificate in Advertising and Visual Communication - undefined
Chatsworth Mediart Academy
2013.01 - 2013.05
Specialist Diploma in Counselling Psychology - undefined
Academy of Certified Counsellors, Singapore
2007.01 - 2007.05
Nitec in Info Communication Technology - undefined
ITE College East, Singapore
2005.01 - 2006.04
GCE 'N' LEVELS - undefined
Swiss Cottage Secondary School
1995.01 - 2000.04
Skills
Non Academic Achievements
- Photography - Professional freelance weddings, events & portraits photographer with more then 10 years of experience.
- Basic French Course
- CDC & CCC ITE Scholarship
- Edusave Scholarships
- Certificate in Counselling Psychology LEE COMMUNITY COLLEGE
- Best in Computer Application and Technical Studies GCE 'N' (Technical) Level 2004
- Certificate in PC Maintenance CAL Computer Training Centre
- Joint ITE-Microsoft Module Certificate in End-User Application Support in Microsoft XP OS
- Joint ITE-Sun Microsystems Module Certificate in Mobile Application Development with J2ME
- Project GEMS 2006, Mentoring Programme to support ITE Student under Persatuan Persuratan Pemuda Pemudi Melayu (4PM)
- Volunteer in CARE (Children-At-Risk Empowerment Association) Singapore
- Volunteer in Beautiful People - Big Sister Mentorship Program
- Volunteer for a Medical Mission Trip in Laos 2016
Freelance Company
www.crackerz.co
Personal Information
Driving License: Class 3 License
References
To be provided upon request.
Software
Capcut
Photoshop
Lightroom
Ms Word
Ms Powerpoint
Ms Excel
Google Ai
Photography, Volunteering & Traveling
Started photography when i was 19, fell in love with it, ongoing till now. 17 years of experience.
Giving back to society like using my skillsets to support people in need.
Traveling is to see the different world cultures and experience different kind of experiences to make my life more interesting. Widening my perspectives.
Timeline
Creative Manager
AKS Tech Pte Ltd
2021.10 - 2022.05
Digital Sales & Marketing Manager
Bonn Optical (Peek A Pair & Coolcolor Contact Lens)
2021.05 - 2021.10
Digital Marketing Consultant
Nomura Design & Engineering Pte. Ltd
2020.10 - 2021.03
Business Development & Marketing
THINK. THOUGHT. DONE. Pte. Ltd
2020.03 - 2020.06
Bachelor of Arts (Hons) in International Marketing -
Birmingham City University
2018.09 - 2019.05
Marketing Executive
White Horse Ceramic(s) Pte. Ltd
2017.06 - 2020.01
Lianhe Wanbao Photojournalist
Singapore Press Holdings
2016.02 - 2016.10
Youth Worker
Singapore Children's Society
2014.01 - 2014.10
Sales Account Executive
Poket Pte. Ltd
2013.04 - 2013.10
Certificate in Advertising and Visual Communication - undefined
Chatsworth Mediart Academy
2013.01 - 2013.05
Auxiliary Police Officer
Certis Cisco Security Pte. Ltd
2009.08 - 2010.03
2nd Photographer
The Studio Loft
2008.01 - 2009.02
Specialist Diploma in Counselling Psychology - undefined
Academy of Certified Counsellors, Singapore
2007.01 - 2007.05
Intern, Programme Assistant
Children-at-Risk Empowerment Association
2006.12 - 2007.10
Nitec in Info Communication Technology - undefined
ITE College East, Singapore
2005.01 - 2006.04
GCE 'N' LEVELS - undefined
Swiss Cottage Secondary School
1995.01 - 2000.04
Assistant Marketing Manager
White Horse Ceramic(s) Pte. Ltd
6 2022 - Current
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