Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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ASHLEY PHUA

ASHLEY PHUA

Singapore

Summary

Business Development Manager skilled in growing sales and improving stakeholder relations. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with results-driven approach.


Results-driven business professional with proven track record in driving growth and fostering strong client relationships. Skilled in strategic planning, market analysis, and negotiation, consistently delivering impactful solutions. Known for strong focus on team collaboration, adaptability, and achieving targets, ensuring reliable performance in dynamic environments. Proficient in CRM software, sales forecasting.

Overview

16
16
years of professional experience

Work History

Market Research Surveyor

Beacon Consulting Pte Ltd
08.2023 - Current
  • Achieved a consistent performance of completing over 100 door-to-door surveys monthly.
  • Understand market research project objectives and apply research methodology thoroughly to survey interviews to illicit important data points for researchers
  • Encompassed detailed planning and in-depth knowledge of different residential areas to achieve survey targets
  • Inculcated professional conversational skills to create a positive interview experience with selected respondents

Consultant

Kepner-Tregoe Southeast Asia Limited
04.2023 - 08.2023
  • Drove client acquisition, securing 340 new company logos, and boosted brand visibility for Kepner-Tregoe's solutions and services.
  • Conducted two engaging Problem Solving and Decision-Making workshops, applying Kepner-Tregoe methodologies to improve client skills.
  • Developed and delivered customized corporate training programs focused on enhancing Problem Solving and Decision-Making capabilities in client firms.
  • Certified in Kepner-Tregoe Problem Solving/Decision Making methodology, leveraging expertise to benefit client outcomes.
  • Utilized Salesforce to adeptly manage client relationships and sales pipelines, guaranteeing smooth transaction flow and consistent communication.

Regional Business Development Manager

Euromonitor International (Asia) Pte Ltd
05.2022 - 01.2023
  • Drove client acquisition, successfully managing a portfolio of 680 clients across key sectors including FMCG, Tech, Ingredients, Consumer Health, and Manufacturing within the ASEAN market.
  • Generated approximately USD $85k in new business revenue within the first 10 months, reaching 70% of the annual sales target.
  • Secured 408 new contacts through strategic leads generation initiatives.
  • Leveraged AI-powered tools such as LinkedIn Sales Navigator, Salesforce, and ZoomInfo for effective lead generation and discovery of new business opportunities.
  • Delivered tailored market research solutions, encompassing syndicated databases and consulting services, to align with client-specific informational needs and business objectives.
  • Negotiated contracts and closed deals to drive revenue growth.

Business Development Manager

Beacon Consulting Pte Ltd
04.2021 - 04.2022
  • Spearheaded client acquisition, managing a diverse portfolio of 50 key accounts across multiple sectors, including Ride-Hailing, Education, Finance, Retail, and Professional Services.
  • Secured a significant account with ride-hailing startup TADA within the first two months, penetrating a new industry
  • Conducted outreach to 1600 clients across various industries, showcasing extensive market engagement.
  • Generated approximately $300K in revenue within the first year, with $150K in September 2021 and $150K in October 2021, demonstrating rapid sales success.
  • Developed tailored solutions to address unique business challenges in Market Research, Learning & Development, and Business Consultancy.
  • Reported directly to the Head of Business Development, strategizing on marketing initiatives to enhance customer engagement and drive sales growth.
  • Utilized advanced AI tools such as LinkedIn Sales Navigator, Datanyze, Lusha, Skrapp.io, and Zoominfo for cutting-edge lead generation and C-level executive engagement.
  • Employed Pipedrive CRM Software for detailed management of client communications and deal progression.
  • Delivered persuasive presentations on coaching and customer service training solutions, equipping clients with vital skills and knowledge.

Business Development Manager

Acechem International Pte Ltd
02.2016 - 09.2020
  • Achieved a milestone of $1M in annual revenue, fulfilling 100% of KPIs.
  • Managed over 200 key accounts, ensuring consistent customer satisfaction and loyalty.
  • Successfully negotiated a $600K export deal for chemical products from a principal factory in China to an Indonesian end-user.
  • Drive strategic communication between end-users and chemical manufacturers, emphasizing core products such as epoxides and plasticisers.
  • Lead trading and sales operations for vital chemical components, including biocides, stabilisers, epoxies, and bonding agents.
  • Proactively pursue and seize new business opportunities to drive growth and expansion.
  • Maintain cutting-edge industry knowledge through Global Business Reports (GBR) and the Ministry of Trade and Industry (MTI) insights.
  • Align customer requirements with a bespoke chemical product portfolio to optimize revenue.
  • Ensure product excellence and sustainability through regular factory audits and visits to Chinese manufacturing sites.
  • Keep a competitive edge by monitoring and adapting to new product introductions in the market.
  • Enhanced understanding of the APAC chemicals industry, gaining substantial regional exposure.

Director

A.S. Home Pte Ltd
01.2015 - 01.2017
  • Pioneered innovative bed and bath linen collections, custom-designed for the domestic market.
  • Generated $250K in sales revenue through strategic use of social media, networking, and a robust client referral program.
  • Successfully launched and scaled a startup operation single-handedly, securing a base of 400 dedicated customers.
  • Cultivated robust partnerships with factories, ensuring production adhered to stringent quality standards.
  • Partnered with Chinese manufacturers to streamline R&D, production, and quality control processes for bedding products.
  • Employed social media channels such as Facebook and Instagram, coupled with business networking events, to drive powerful marketing and customer acquisition efforts.
  • Successfully launched and scaled a startup operation single-handedly, securing a base of 400 dedicated customers.
  • Realized a commendable debut in entrepreneurship with a strong positive market reception.

Business Development Manager

Asarco Pacific Pte Ltd
07.2014 - 12.2015
  • Amplified customer base by acquiring 50 new clients while sustaining a robust portfolio of 300 existing accounts.
  • Exceeded sales targets, achieving $800K in the first year and an additional $300K in the following year
  • Expertly managed a diverse product portfolio, fostering relationships with over 300 key accounts through consistent follow-ups and on-site visits.
  • Spearheaded the development and marketing of holistic hospitality solutions throughout the APAC region, including top-tier linens, toiletries, and housekeeping equipment.
  • Delivered expert consultancy and strategic sourcing services to a broad spectrum of clients such as hotels, country clubs, hospitals, resorts, and educational facilities.
  • Drove new business development by utilizing industry directories like Horeca Asia and HRD, and engaging in targeted teleconsulting initiatives.
  • Undertook international site visits to manufacturers to ensure product quality and to stay abreast of evolving market trends.
  • Engaged actively in prominent industry tradeshows and product training to maintain a cutting-edge understanding of hospitality innovations.
  • Executed successful contract negotiations with international clients across APAC, notably enhancing market presence in Sri Lanka and the Maldives.
  • Secured long-term client commitment and loyalty through strategic multi-year contract negotiations.

Senior Relationship Manager

Standard Chartered Bank Singapore Limited
02.2014 - 09.2014
  • Successfully integrated 20 high-value clients and maintained a substantial portfolio of 250 clients with an AUM totaling $30M.
  • Achieved outstanding performance with $2.5M in new Assets Under Management (AUM) and consistently hit 100% of monthly sales benchmarks.
  • Provide expert financial guidance to mass affluent clients on diverse products such as unit trusts, forex, equity-linked notes, and bancassurance.
  • Utilize sophisticated financial tools including mortgage loans, account optimization, and Universal Life policies to bolster high-net-worth client portfolios.
  • Propel revenue enhancement by strategically bundling products, delivering an all-encompassing asset management service with a focus on protection and capital growth.
  • Apply consultative sales techniques and foster strong relationships to deepen client commitment.

Senior Personal Banker

United Overseas Bank Limited
06.2011 - 03.2013
  • Delivered exceptional results with $15M in new Assets Under Management (AUM), meeting 100% of monthly targets.
    Rapidly promoted to Senior Personal Banker within one year due to outstanding performance.
    Onboarded 100 new clients, successfully transferring their funds and managing a total of $35M AUM.
  • Achieved recognition as Top Banker in investments within the first year and maintained status as a consistent Top Performer.
  • Expertly managed diverse financial portfolios, leveraging mutual funds, FX, and insurance products to meet client goals.
  • Successfully acquired new clients through strategic cold calling and leveraged existing client referrals.
  • Enhanced revenue by implementing product bundling strategies for a comprehensive financial solution.
  • Drove sales innovation by identifying and adopting best practices and cutting-edge sales processes.
  • Provided specialized financial advice on wealth management, retirement planning, and estate planning to high-net-worth individuals.
  • Maintained a portfolio of high-value clients, ensuring maximum satisfaction and retention rates.

Marketing Executive

Asarco Pacific Pte Ltd
06.2009 - 03.2011
  • Achieved a notable sales milestone of $300K in the first year, doubling to $600K in the second, solidifying a robust market position.
  • Revamped the corporate website and launched innovative marketing campaigns to elevate brand awareness.
  • Grew the client portfolio by acquiring 30 new accounts in the hospitality sector and managed relationships with a total of 100 customers.
  • Developed and implemented targeted marketing strategies for the hospitality industry, including hotels, country clubs, resorts, and educational facilities.
  • Oversaw a diverse product portfolio of luxury bed and bath linens, exclusive hotel amenities, and advanced housekeeping solutions.
  • Delivered professional consultations and engaged in high-level negotiations with corporate clients to tailor product solutions, emphasizing eco-friendly options.
  • Negotiated with suppliers to obtain competitive prices, optimizing product margins and profitability.
  • Closed sales deals with key clients, significantly increasing company revenue streams.
  • Customized and utilized a CRM system to enhance customer engagement and retention in a competitive market.

Education

BACHELOR OF COMMERCE - FINANCE AND MARKETING

Curtin University of Technology
Singapore
01.2011

High School Diploma -

Nanyang Polytechnic
Singapore
01.2007

Skills

  • Business Development
  • Management
  • Consultative Selling
  • Client Relationship
  • Effective Communication
  • Key Account Management
  • Market Research
  • Al Tools Implementation
  • Corporate Training
  • Lead Generation
  • Revenue Accountability
  • Stakeholder Relationship Management
  • Public Speaking
  • Account development
  • Prospecting

Languages

English
Mandarin
Bahasa Melayu

Timeline

Market Research Surveyor

Beacon Consulting Pte Ltd
08.2023 - Current

Consultant

Kepner-Tregoe Southeast Asia Limited
04.2023 - 08.2023

Regional Business Development Manager

Euromonitor International (Asia) Pte Ltd
05.2022 - 01.2023

Business Development Manager

Beacon Consulting Pte Ltd
04.2021 - 04.2022

Business Development Manager

Acechem International Pte Ltd
02.2016 - 09.2020

Director

A.S. Home Pte Ltd
01.2015 - 01.2017

Business Development Manager

Asarco Pacific Pte Ltd
07.2014 - 12.2015

Senior Relationship Manager

Standard Chartered Bank Singapore Limited
02.2014 - 09.2014

Senior Personal Banker

United Overseas Bank Limited
06.2011 - 03.2013

Marketing Executive

Asarco Pacific Pte Ltd
06.2009 - 03.2011

BACHELOR OF COMMERCE - FINANCE AND MARKETING

Curtin University of Technology

High School Diploma -

Nanyang Polytechnic

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ASHLEY PHUA