Overview
Summary
Accomplishments
Work History
Education
Skills
Software
Additional Information
Interests
Timeline
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Ashley Danani

Ashley Danani

E-Commerce Operations Leader

Overview

11
11
years of professional experience

Summary

I am highly organized and detailed oriented with the proven ability to multi- task as well as prioritize. Being independent and self-motivated, I enjoy the challenges that come from working with horses early on in my adult life and moving to the fast pace world of E-commerce logistics. I am a quick and willing learner who understands the importance of continuous improvement as well as the development of strong working relationships with colleagues and partners alike.

Accomplishments

  • Supervised a team of up to 5 Full Time staff and a constant rotation of Part Time staff.
  • Collaborated with a team of 5 in the development and implementation of Decathlon's Digital Transformation Project.
  • Designed and implemented the operational Omnichannel model for Decathlon Singapore which resulted in significant improvement in our Click & Collect promise. ( from 24hrs to 2hrs)
  • Collaborated with delivery partners to implement time-slot and same-day deliveries.


Work History

Project Coordinator

Hall Of Goods Pte Ltd
singapore, singapore
01.2021 - 07.2021


  • Managed competing demands and professionally adapted to frequent change, delays and unexpected events.
  • Kept projects on schedule by managing deadlines and adjusting workflows.
  • Wrote blog entries for the B2C platform as a passion project.

ECOMMERCE OPERATIONS LEADER

Decathlon Singapore
singapore
02.2017 - 11.2020
  • Coordinated and set the operational model for Decathlon’s omni-channel vision.
  • Planned and streamlined a process to manage a 150% increase in digital sales.
  • Managed all 3rd party vendors Eg: transport, consumables and adhoc services.
  • Implemented a process that would accommodate same-day and time-slot delivery.
  • Improved our Click & Collect operation from 1-2 working days to ready to collect in 2hrs.

FULFILMENT MANAGER

FASTRANS FULFILMENT SERVICES
singapore
01.2016 - 11.2016
  • Coordinated and arranged movement of SKUs inbound and outbound.
  • Handled complex exceptional orders.
  • Managed an effective pick and pack system to meet daily KPIs.
  • General co-ordination of workflow.
  • Handled accounts payable and receivable, prepared bank deposits and controlled inventory for the recent purchases.
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement.

TEAM LEADER

QXPRESS PTE LTD
singapore
10.2013 - 01.2016
  • Day to day movement of orders.
  • Inventory control and inbound outbound.
  • Managed merchants and customers request and assisting them accordingly.
  • Led a team of 3 full-timers and 6-10 part-timers during peak periods.
  • Implemented new working processes to deliver multiple improvements.
  • Established open and professional relationships with team members to achieve quick resolutions for various issues.

Education

Advanced Diploma - Digital Logistics

Singapore Institute of Management
01.2022 - Current

British Horse Society Stage 1 & 2 - Equine Studies

Singapore Training Academy of Racing
04.2001 -

Skills

Team leadership and coaching

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Software

Warehouse Management Software

Shopify

Quickbooks

Sysfreight

MS Suite

Trello

Mailchimp

Additional Information

  • Participated in several guest commentaries on live TV for the Singapore Turf Club on Race days.
  • Volunteered at the Equal Ark - Equine Therapy for kids and the elderly.
  • Overseas work experience in New Zealand for 3 months working with horses in a racing yard.


Interests

Very passionate about Football, Horses, Darts, Pool, snooker and writing about them when I can

Timeline

Advanced Diploma - Digital Logistics

Singapore Institute of Management
01.2022 - Current

Project Coordinator

Hall Of Goods Pte Ltd
01.2021 - 07.2021

ECOMMERCE OPERATIONS LEADER

Decathlon Singapore
02.2017 - 11.2020

FULFILMENT MANAGER

FASTRANS FULFILMENT SERVICES
01.2016 - 11.2016

TEAM LEADER

QXPRESS PTE LTD
10.2013 - 01.2016

British Horse Society Stage 1 & 2 - Equine Studies

Singapore Training Academy of Racing
04.2001 -
Ashley DananiE-Commerce Operations Leader