Ashleey David
Summary
As a highly motivated and detail-oriented individual pursuing a degree in communications, I am eager to apply my skills and experience to an editorial and digital marketing role. With a strong foundation in written and oral communication, editorial standards, and content creation, I am well-equipped to produce high-quality digital content and engage with audiences across a variety of platforms. Through my experience in idea generation, document organization, and audience engagement, I have developed a keen eye for identifying opportunities and delivering results. With a passion for storytelling and a dedication to meeting and exceeding expectations, I am confident that I would make valuable contributions to any editorial and digital marketing team.
Overview
1
1
year of professional experience
Work History
Digital Marketer
Ryo Yakiniku
04.2022 - 01.2023
- Spearheaded successful marketing campaigns and crafted engaging promotional materials, including advertisements for social media channels, which resulted in 40% increase in brand awareness and customer engagement.
- Monitored and analysed online presence of company's brand, engaging with users and strengthening customer relationships through effective communication and strategic use of social media platforms.
- Suggested and implemented new features to drive brand awareness and engagement, leveraging strong understanding of target audience and industry trends, resulting in 30% increase in restaurant booking.
- Developed and promoted corporate brand image and identity to media and public, utilising exceptional communication and storytelling skills to convey key messages and values to a wide audience.
- Collaborated with team head to design and implement social media strategies that aligned with business goals, resulting in measurable increases in website traffic, leads and conversions.
Administrative Support
Central Provident Fund Board
03.2022 - 09.2022
- Proofread and edited documents for accuracy and grammar, ensuring consistent and professional communication with clients and stakeholders.
- Drafted common document templates to reduce time spent creating documents from scratch, increasing productivity and freeing up time for more high-value tasks.
- Implemented digital tracking system that increased delivery and tracking of devices by 20%.
- Directed automation of office procedures, including correspondence management, record-keeping, and online communications, reducing inefficiencies and promoting optimal productivity.
- Trained and supervised employees on office policies and procedures, ensuring efficient and effective use of resources and adherence to established standards.
- Opened and properly distributed incoming mail to promote quicker response to client inquiries and ensure timely communication with stakeholders.
Education
Bachelor of Communications -
Singapore University of Social Sciences
463 Clementi Road08.2024
GCE 'A' Levels - Arts Stream
Innova Junior College
21 Champions Way12.2016
Skills
- Written and Oral Communications
- Editorial Standards
- Document Organization
- Idea Generation
- News Stories
- Story Production
- Online Marketing and Advertising
- Photo Editing (Adobe Express, Canva and Photoshop)
- Social Media Management
- Audience Engagement
- Brand-Building Strategies
Interests and Hobbies
In my free time, I enjoy activities that align with my passion for communications and digital media, including reading, writing, storytelling, videography, and photography. These hobbies have helped me to develop my skills in content creation and storytelling, and have given me a unique perspective on effective communication in the digital age.
Languages
English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Timeline
Digital Marketer
Ryo Yakiniku
04.2022 - 01.2023
Administrative Support
Central Provident Fund Board
03.2022 - 09.2022
Bachelor of Communications -
Singapore University of Social Sciences
GCE 'A' Levels - Arts Stream
Innova Junior College
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