Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Ashik AR

Bengaluru,India

Summary

Over 6 years of IT experience, including 5 years as a Salesforce Administrator and Developer, and 8X Certified Salesforce Consultant. specializing in CRM system design, analysis, and maintenance. Proficient in implementing Sales Cloud, Service Cloud, and Experience Cloud, with hands-on experience in both Sandbox and Production environments. Skilled in SFDC development using Apex, Visualforce, and Lightning Web Components, alongside extensive data migration and integration expertise using Data Loader and CI/CD tools. Demonstrated ability in Salesforce administration tasks, including user management, workflows, and reporting, with a strong foundation in automated and manual testing.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Salesforce Developer

AT&T USA - Tech Mahindra
05.2024 - Current

Worked on building Custom application built on Lightning components that provided 360 view of customers in Service Cloud. This application was primarily used to assist customers who came through Human assisted channels and interacted with Call centre/Retail agents. Call centre agents used to assist via Salesforce desktop application and retail agents assisted customers using Salesforce Mobile App. The application served in searching for customers, authenticating and providing them with real time information fetched through integration. Copado was used for devops process.

Responsibilities:

• Involved in requirements gathering, analysis, design, implementation and deployment of the application.

• Developed QA documentation (Test Plans, Test Cases, Test Reports etc.) for multiple projects based on specifications and product requirements.

• Developed LWC, Aura components, Javascript and Apex classes, triggers in Salesforce.

• Worked on complex multi-step wizard pages built on LWC that used REDUX state management (LWC-REDUX binder) for storing reusable information and navigating to different page Worked on Barcode scan functionality that was used to scan IDs (Driving license) of users. This was used to authenticate customer’s identity when they walked in to retail store for any assistance.

• Analysed client business processes to propose optimal software applications for unique requirements.

• Worked on event based integration involving web socket to establish real time events that delivered Push notification to users mobile for authentication. The AT&T customer connect platform has empowered Call Centre Agents to effectively assist wireless customers. This process includes the ability for

• agents to authenticate and authorize customers directly from Salesforce, which streamlines agent experience.

• Worked on ingenico payment peripheral device integration for salesforce iPad devices. This integration was used to scan card details from customer’s credit/debit card and was used to make payments. This integration was achieved using a Helper app to enable smooth integration between Salesforce and the ingenico card reader physical device.

• Used Salesforce Lightning Inspector and chrome dev tools to debug the lightning components during the development process.

• Developed Lightning components and used Lightning App builder to use those components in Lightning pages.

• Used SOQL/SOSL with consideration to Governor Limits for manipulation needs of the application using platform database objects from Salesforce.com objects.

• Designed, and developed Apex Classes and Apex Triggers for functional needs in the application from Salesforce.com objects.

• Implemented best practices and coding standards in developing Apex Controllers (Custom, Extension) and Apex triggers.

• Worked on reusable integration framework to integrate Salesforce apex through middleware ‘Mulesoft’

• Developed trigger framework that uses Reflection to dynamically instantiate an object that implements the interface.

Environment: VS Code, Copado, Azure ADO, Service cloud, Lightning components, Apex Triggers, Vf pages, Triggers, Validation rules, w/f rules, Rest and SOAP API’s, HTML, JavaScript,

Salesforce Developer

AT&T Inc.
04.2022 - 04.2024

Worked as part of the AT&T Customer Connect initiative, building a custom Salesforce Lightning application that provided a 360° view of customers within Service Cloud. The solution supported both call centre agents and retail agents , enabling them to authenticate customers and fetch real-time account data through multiple integrations.

Responsibilites:

  • Participated in requirement gathering, analysis, design, implementation, and deployment phases of the project.
  • Developed Lightning Web Components (LWC), Aura components, Apex classes, triggers, and JavaScript code aligned with best practices and governor limits.
  • Created QA documentation including Test Plans, Test Cases, and Test Reports for multiple feature releases.
  • Built multi-step wizard pages using LWC with REDUX state management for navigation and data reuse.
  • Developed barcode scanning functionality to authenticate customer identity via driver’s license scanning in retail stores.
  • Designed and implemented a trigger framework leveraging reflection to dynamically instantiate interfaces for reusability.
  • Collaborated with the Mulesoft integration team to develop a reusable framework for Apex-to-middleware integration.
  • Utilized Salesforce Lightning Inspector, Chrome DevTools, and Copado for debugging and deployment automation.

Environment: VS Code, Copado, Azure ADO, Salesforce Service Cloud, Apex, LWC, Aura, VF Pages, SOQL, SOSL, Mulesoft, REST/SOAP APIs, HTML, JavaScript

Salesforce Developer & Administrator

Informatica
03.2020 - 03.2022

Informatica used Sales cloud to keep track of orders, opportunities and contracts of new customers. CPQ was used to maintain the pricing and Quoting. Service cloud was also used to deal with customer issues using case management system(web to case/email to case). Experience cloud sites were maintained for Partner Relationship Management for Vendors who helped in selling Informatica Software. Experience Cloud site was used to create a case management portal for customers. Copado was used for DevOps processes.

Responsibilites:

  • Involved in data modeling customizing opportunity object by adding custom fields (pick lists etc.) and creating Opportunity stages, Record types as per business requirement.
  • Performed administrative functions in sales force CRM such as create/modify pick lists and lookup fields.
  • Created various profiles, roles, page layouts and configured the permissions based on the organization hierarchy requirements.
  • Created validation rules based on business requirement.
  • Created email templates and inbound emails using visual force for clients and customers.
  • Created Assignment rules, flows, process builders for automation.
  • Used Data loader for bulk updating, Inserting or deleting the records.
  • Experience with Agile Methodology using GIT and Collaborate with stakeholders on understanding Business requirements and provide efficient solutions.
  • Developed and Implemented Apex classes (Asynchronous & Synchronous), Apex Triggers, Apex Test Classes, Apex Customizations, Visual Force pages, Visualforce and Lightning components and SOQL/SOSL queries.
  • Created test scenarios in a sandbox environment, developed code and implemented it on the production environment.
  • Implemented Batch Apex and schedule apex for data cleansing functionalities and opportunity realignment.
  • Deployed Sandbox application into Production using devops tools – Flosum, Copado.

Environment: VS Code, Flosum, Copado, Bitbucket, Sales Cloud, Service Cloud, Community Cloud, Lightning components, Apex triggers, VF pages, triggers, validation rules, W/F rules, email – case, Prodly Mover data migration tool, REST and SOAP APIs.

Siebel Developer

Anthem, Inc
05.2018 - 06.2019

Anthem was a medical Policy vendor and their orders and leads and Contracts were maintained in Siebel CRM application. The goal of the project was to maintain the application and work on new workflow enhancements as per the Project requirements. This included primarily support work related to incident management and Siebel application UI enhancements.

Responsibilities:

  • Worked on project-based directives for client CRM environments using Siebel workflow and Scripting using Javascript.
  • Performed troubleshooting of client CRM issues and maintained documentation of all reported issues.
  • Provide support to Tier III development team to fix maintenance and system issues in existing Siebel Applications.
  • Utilize Siebel Data Model, Siebel tools configuration, integration, e-script, and Assignment Manager - BI Publisher, Web Services, Enterprise Integration Manager and workflows throughout the application development lifecycle.
  • Performed complex analysis and troubleshooting of Siebel application issues and provided solutions in a timely manner.
  • Conducted unit and system testing of the Siebel application and documented the results.
  • Configured and maintained Siebel objects including business components, business objects, and workflows.
  • Developed UI pages using Siebel web templates, scripting, and workflow.
  • Performed complex ad-hoc SQL queries to troubleshoot and analyze data.
  • Participated in project planning, estimation, and scoping.
  • Provided technical support for Siebel applications and assisted in system upgrades.

Education

Bachelor of Aerospace Engineering -

Karunya Institute of Technology And Sciences
01.2018

Skills

    Salesforce Admin :

  • Custom Objects and Fields
  • Reports
  • Dashboards
  • Validation Rules
  • Users
  • Roles and Profiles
  • Deployments (Change sets)
  • Workflow Rules
  • Approval Process
  • Lightning Process Builder
  • Flow builder
  • App Exchange
  • Sandbox Refreshments
  • Data Loader
  • Import Wizards
  • Data Security
  • Process Automation
  • Salesforce Connect
  • Lightning App builder
  • Email to Case
  • Conga Composer
  • Chatter
  • Knowledge articles
  • Salesforce Development/

    Tools :

  • Apex Language
  • Apex Trigger
  • Apex Class & Apex Web Service
  • SOQL
  • SOSL
  • Visual Force
  • Data Loader
  • HTML
  • XML
  • Lightning Web components
  • Community builder pages
  • Apex Batch Jobs
  • Git
  • VS Code
  • Translation workbench
  • Salesforce to outlook integration

Certification

  • Salesforce Certified Administrator
  • Salesforce Certified Platform App Builder
  • Salesforce Certified Platform Developer I
  • Salesforce Certified Javascript Developer I
  • Copado Fundamentals I certified
  • Copado Fundamentals II certified
  • Copado Fundamentals I SFP certified
  • Copado Fundamentals II SFP certified

Timeline

Salesforce Developer

AT&T USA - Tech Mahindra
05.2024 - Current

Salesforce Developer

AT&T Inc.
04.2022 - 04.2024

Salesforce Developer & Administrator

Informatica
03.2020 - 03.2022

Siebel Developer

Anthem, Inc
05.2018 - 06.2019

Bachelor of Aerospace Engineering -

Karunya Institute of Technology And Sciences
Ashik AR