Arthur Yeo
Summary
Detail-oriented and results-focused professional with extensive experience in Advertising Audit and Marketing roles. Adept at ensuring compliance with regulatory requirements, maintaining data integrity, and conducting quality assessments to deliver accurate results. Possesses strong skills in correspondence writing and the ability to work independently or collaboratively within teams. Highly organized with excellent time and task management capabilities. Proficient in digital advertising, data analytics, and possesses a foundational knowledge of PowerBi and SQL. Proven track record of achieving outstanding results and contributing to revenue growth through strategic marketing initiatives.
Overview
5
5
years of professional experience
Work History
Advertising Audit Specialist
TikTok
02.2022 - Current
- Perform meticulous advertising audits on TikTok platform, adhering to rigorous auditing standards and principles to ensure compliance with internal and regulatory requirements.
- Consistently achieve Monthly Top Performer status, maintaining high level of accuracy and speed in auditing tasks, surpassing KPI metrics.
- Identify and analyze various risks and errors in advertising policies, providing actionable insights and recommendations to decision-makers for process improvement.
- Collaborate with cross-functional teams to address complex auditing issues, ensuring timely resolution and compliance.
- Conduct regular working summaries and reflections, proactively reviewing and enhancing both quality and efficiency of audit processes.
- Provide timely feedback on issues and optimization opportunities, contributing to continuous process improvement initiatives.
- Foster a culture of excellence and innovation by actively participating in knowledge-sharing sessions and mentoring junior team members.
- Stay updated on industry trends and best practices to enhance quality and effectiveness of auditing procedures.
Marketing Executive
NIWA PTE LTD, SUBSIDIARY OF NEO GROUP
12.2018 - 02.2022
- Designed and executed strategic marketing exercises resulting in remarkable increase in consumer leads, achieving over 10x ROI within a week.
- Identified potential growth areas based on market trends and research, contributing to 1% increase in overall revenue.
- Devised and implemented data-driven marketing campaigns, leveraging keen insights into key consumer behaviors, leading to weekly increase of 100+ customers.
- Collaborated effectively with multiple partners on cross-category initiatives, consistently achieving month-on-month 9% increment in revenue.
- Oversaw and managed various marketing campaigns and promotional activities.
- Planned and executed campaigns through multiple channels, including SMS, email marketing, social media postings, and Point of Sale Materials (POSM).
- Cultivated and maintained strong relationships with suppliers and vendors, ensuring smooth operations and cost-effectiveness.
- Adapted seamlessly to working with teams of varying sizes on diverse projects, demonstrating flexibility and adaptability.
- Proficient in data extraction and cleaning using in-house data analysis tools, with basic knowledge of PowerBI and SQL.
- Conducted data analysis to identify key consumer behaviors, driving informed marketing strategies and decisions.
Education
Bachelor of Business - Marketing
SIM- Royal Melbourne Institute of Technology
2018
Diploma - Biochemical Engineering
Ngee Ann Polytechnic
2014
Commonwealth Secondary School
2010
Skills
Compliance with Regulatory Standards
Maintaining Data Accuracy
Focused on Achieving Results
Proficient in Presenting Findings
Conducting Quality Evaluations
Effective Written Communication
Independent and Team Collaboration
Efficient Time and Task Management
Digital Advertising Competency
Expertise in Data Analytics
Fundamental Knowledge of PowerBi and SQL
Languages
English
Chinese (Mandarin)
Timeline
Advertising Audit Specialist
TikTok
02.2022 - Current
Marketing Executive
NIWA PTE LTD, SUBSIDIARY OF NEO GROUP
12.2018 - 02.2022
Bachelor of Business - Marketing
SIM- Royal Melbourne Institute of Technology
Diploma - Biochemical Engineering
Ngee Ann Polytechnic
Commonwealth Secondary School
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