Aruna Madhavi Kotamraju
Summary
Experienced and innovative Digital Marketing SEO/SEM specialist with a proven track record of growing organic website traffic through white-hat tactics and strategies and data-driven SEO analysis and optimization. A strategic thinker with a growth mindset, committed to implementing initiatives for overall SEO program improvement, traffic, and revenue growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing/Senior E-Commerce Executive
Treknology3
09.2016 - 12.2017
- Optimized on-site content for maximum visibility and ranking in major search engines.
- Identified and implemented initiatives for overall SEO program improvement, traffic, and revenue growth.
- Developed site features and functionality implementing
- Coordinated project delivery by participating in Facebook ads design reviews and walk-throughs to communicate systems designs and validate proposed solutions.
- Maintained online advertising campaigns.
- Responsible for Searching, identifying and improving all brand-related aspects in social media.
- Performed in-bound linking development from relevant sites and directories.
- Controlled naming conventions and linking convention web pages and images.
- Performed Content maintenance and updated content with relevant keywords.
- Monitored and evaluated social media results daily in coordination with client goals and benchmarks.
- Managed Google Ad words account and delivered Google Analytics/web master's reports.
SEO/SEM Specialist - Client: KIMS Dental Care
Big-In IT Services
06.2013 - 12.2015
- Optimized on-site content for maximum visibility and ranking in major search engines.
- Identified and implemented initiatives for overall SEO program improvement, traffic, and revenue growth. .
- Developed site features and functionality.
- Coordinated project delivery by participating in Facebook ads design reviews and walk-throughs to communicate systems designs and validate proposed solutions.
- Analyzed in-depth investigations leveraging large and on complex data sets.
- Maintained online advertising campaigns.
- Responsible for Searching, identifying, and improving all brand-related aspects in social media.
- Performed in-bound linking development from relevant sites and directories.
- Responsible for controlling naming conventions and linking convention web pages and images.
- Performed Content maintenance and updating content with relevant keywords.
- Researched social media tools daily in support of clients.
- Monitored and evaluated social media results on daily basis in coordination with client goals and benchmarks.
- Managed Google Ad words account and Google Analytics/web masters reports.
SEO/SEM Specialist - Client: IPhone Bits
Big-In IT Services
06.2013 - 12.2015
- Worked with business partner to elicit high-level requirements and capture business needs.
- Optimized on-site content for maximum visibility and ranking in major search engines.
- Identified and implemented initiatives for overall SEO program improvement, traffic, and revenue growth. .
- Developed site features and functionality.
- Maintained online advertising campaigns.
- Performed in-bound linking development from relevant sites and directories.
- Researched social media tools daily in support of clients.
- Monitored and evaluated social media results daily in coordination with client goals and benchmarks.
- Managed Google Ad words account and Google Analytics/web masters reports.
Education
Bachelor of Technology - Computer Science and Engineering stream
BVC College of Engineering, JNTU Kakinada
India04.2013
Skills
- Google Analytics
- Keyword Research
- Google AdWords
- Google Webmaster Tools
- SEM Strategy Development
- SEO Strategy and Execution
- Social Media Content Creation
- Social Media Campaign
- Search Engine Optimization Practices
- Landing Page Optimization
- Brand Development
- Brand Messaging
- Online Content Development
- Multi-Channel Campaigns
- Lead Generation Strategies
- Competitor Review
- Web Traffic
- Launch New Products
- Analytics and Metrics
- Content Curation
- Customer Retention Strategies
- HTML
Certification
- Google Ad-words Certified.
- AMCAT certified by Aspiring Minds.
Timeline
Digital Marketing/Senior E-Commerce Executive
Treknology3
09.2016 - 12.2017
SEO/SEM Specialist - Client: KIMS Dental Care
Big-In IT Services
06.2013 - 12.2015
SEO/SEM Specialist - Client: IPhone Bits
Big-In IT Services
06.2013 - 12.2015
Bachelor of Technology - Computer Science and Engineering stream
BVC College of Engineering, JNTU Kakinada
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