Arti Singapore
Pune
Summary
Knowledgeable researcher with proven ability to conduct in-depth market analysis and deliver actionable insights. Skilled in translating complex data into strategic recommendations, driving decision-making processes. Demonstrated expertise in qualitative and quantitative research methods and proficiency in data visualization tools.
Overview
6
6
years of professional experience
Work History
Market Research Analyst
Digitalspace
01.2019 - 12.2020
- Managed multiple market research projects simultaneously, ensuring timely completion and delivery of high-quality results.
- Increased client satisfaction by providing customized research solutions tailored to their unique business needs.
- Analyzed statistical data using both modern and traditional methods.
- Participated in data mining activities to uncover insights from various sources.
- Created visualizations to present research data and findings to stakeholders.
- Increased stakeholder understanding of market dynamics, presenting detailed reports and insights at quarterly meetings.
- Played key role in strategic planning sessions by delivering actionable insights from data analysis.
- Conducted focus groups to gather valuable consumer feedback, resulting in actionable recommendations for product improvements.
- Developed comprehensive reports with clear visuals, enabling informed decision-making for business strategies.
- Advised clients on optimal positioning strategies based on consumer preferences identified through market segmentation studies.
- Strengthened client relationships by providing regular updates on project progress and delivering tailored solutions based on their needs.
- Utilized advanced analytics tools to interpret complex datasets, identifying patterns and trends that informed strategic decisions.
- Regularly updated management on project progress using well-structured written reports.
- Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
- Conducted segmentation analysis to better understand target audiences, informing tailored messaging strategies that resonate effectively.
- Utilized different tools to analyze marketing and financial trends and suggested measures to reduce costs and improve business processes.
- Advised clients on best practices for data-driven decision making based on thorough understanding of their specific industries and competitors'' activities.
- Gathered data on competitors to analyze prices, sales and methods of marketing and distribution.
- Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
- Delivered concise presentations on key findings, providing valuable recommendations to stakeholders and clients.
- Conducted primary and secondary research to identify potential market opportunities for new product launches or expansions.
- Optimized marketing strategies for increased sales through comprehensive competitor analysis.
- Forecasted and tracked marketing and sales trends by thoroughly analyzing collected data.
- Maintained comprehensive databases of industry statistics and trends for reference during future projects.
- Generated reports to support development and implementation of marketing plans.
- Researched and evaluated potential new markets and products.
- Tracked key performance indicators to measure success of campaigns.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Helped establish a knowledge-sharing platform among team members which led to an overall improvement in efficiency.
- Created customized marketing materials to increase product awareness.
- Evaluated advertising effectiveness for improved campaign performance, utilizing focus groups and surveys.
- Created and distributed surveys for data collection and analysis.
- Wrote engaging and successful marketing, advertising, and website copy.
BUSINESS DEVELOPMENT ASSOCIATE
ABIBA Systems Pvt Ltd
01.2015 - 12.2018
- Maintained accurate records of all prospecting activities using CRM software tools for effective lead tracking and follow-up efforts
- Assisted in developing marketing materials that showcased our products and services effectively, attracting new clientele
- Conducted market research and analysis to identify emerging trends and competitor activities, informing strategic business decisions
- Developed business pipelines using cold and warm techniques
- Developed knowledge of company products and services to make suggestions according to customer needs
- Organized productive meetings between key stakeholders from both companies during partnership discussions, paving the way for successful collaborations
- Used SalesForce to handle current portfolio and prospective leads
- Supported team members by sharing best practices, collaborating on strategies for challenging accounts, fostering a positive work environment
- Participated in ongoing professional development programs to enhance product knowledge and sales techniques for continuous improvement
- Coordinated with internal departments such as finance, legal, and operations during deal negotiations to ensure seamless execution of contracts
- Conducted market research to identify new business opportunities and potential clients
Education
Ph.D. - AR/VR/AI In Higher Education
SYMBIOSIS INTERNATIONAL UNIVERSITY
12.2025
MBA - Marketing and Finance
SYMBIOIS INTERNATIONAL UNIVERSITY
04.2015
Bachelor of Engineering - Computer Engineering
PUNE UNIVERSITY
07.2012
Skills
- Problem-solving abilities
- Programming: Core Java
- SQL
- Object-oriented programming
- Software development
- Customer relationship management
- Account management
- Competitor analysis
- Sales proposal creation
- Proposal writing
- Market research
Timeline
Market Research Analyst
Digitalspace
01.2019 - 12.2020
BUSINESS DEVELOPMENT ASSOCIATE
ABIBA Systems Pvt Ltd
01.2015 - 12.2018
MBA - Marketing and Finance
SYMBIOIS INTERNATIONAL UNIVERSITY
Bachelor of Engineering - Computer Engineering
PUNE UNIVERSITY
Ph.D. - AR/VR/AI In Higher Education
SYMBIOSIS INTERNATIONAL UNIVERSITY
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