Arthur Lee

• Led cross-functional teams in developing, testing and launching new products.
• Acted as key liaison between technical and non-technical stakeholders for alignment.
• Prioritised product backlog to achieve goals and targets.
• Championed customer experience throughout product development process.
• Engage market (healthcare providers and laboratory test providers) to understand their digital solution gaps to propose solutions to improve healthcare operational challenges

Led product UI design and development of

• "ReACT Health" solution for health screening operations management and intuitive patient report generation
• "Engage" web platform for consumers to book medical services and web-builder tools for platform subscribers to easily manage the interface without requiring web-developers

• Responsible for product concept and design, development and qualification to product launch in market for infectious disease-related testing solutions
• Develop business case and business plan for each product solution for proposal to senior management
• Work closely with marketing team to identify target countries, define market segment, identify competitors to develop a business case
• Coordinate between commercial and manufacturing team for sales forecast, and understanding manufacturing planning processes to optimize production requirements to minimize risks
• Instrumental in getting MiRXES' clinical diagnostic laboratory, M Diagnostics, ready to support COVID19 testing services in a short time frame of 2 months as a project leader
• Identify and fulfill Ministry of Health requirements of a clinical laboratory to support government funded testing and surveillance initiatives.

• Managing business in 3 market segments: Veterinary, Clinical and Research
• Responsible for expansion of portfolio to maintain competitive product offering by the company
• Led 2 business managers to execute product marketing strategies to achieve budget
• Implement and manage KPIs of the team members to guide, motivate and measure their performance
• Directly involved in implementation of CRM to manage business opportunities, leads and sales activities.
• Grew annual revenue by 35% with targeted sales and marketing strategy.
• Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.

• Business and market development of products distributed by the company
• Responsible for expansion of portfolio to maintain competitive product offering by the company
• Manage sales pipeline and opportunities in the team

Led sales teams in 3 countries

• 2 field sales in Singapore
• 2 field sales in Malaysia (BioFocus Saintifik)
• 1 Product Manager and 1 field sales in Thailand (Biomedia Thailand)
• Co-manage and work with applications team to plan and drive successful product evaluations of instruments and reagent kits represented by the company
• Guide and coach junior sales representatives on selling skills and basic engagement skills
• Develop sales kits to aid and guide field sales on promoting of focus product lines in the respective markets
• Portfolio includes: Molecular biology kits, Protein assays, research instruments (e.g. Western blot imager, microplate readers), liquid nitrogen storage dewars & tanks, Cell lines (Specialized and isogenic cell lines)
• Responsible for achieving Research Team sales revenue of SGD3.2m from SGD2.4m in the previous year.

• Business development of Life Science division in the company
• Responsible for evaluating potential principals to expand product portfolio for the Life Science division
• Streamline internal processes and maintain inventory of products pertaining to Life Science business
• Attended to ongoing service and maintenance requests, meeting KPI targets including user satisfaction.
• Predicted and interpreted consumer trends to improve product offerings.
• Demonstrated product uses, functionality and benefits to new and prospective clients.
• Leveraged market and competitor data to identify market opportunities and gaps.
• Guaranteed product conformity to match user needs and specifications.
• Delivered and adapted training to meet users' needs.
• Managed product portfolio such as: Forensics DNA profiling (IntegenX), Liquid Handling automations (Mantis), Next-generation sequencing (Epicentre Biotechnologies), Clinical Radiology
• Developed Life Science division from SGD200k sales revenue to SGD2.2m in 2 years (Year 1 - 890k, Year 2 - 2.2m).