Pilates
Arooj A. Minhas
Marketing Executive
Summary
Award-winning and analytics-driven, strategic leader with 12 years of leading and executing strategic marketing initiatives, enhancing brand visibility, and driving multi-million revenue growth in commercial B2B and consumer B2C segments.
Unrivaled leadership qualities for leading and inspiring multifaceted teams to enhance brand awareness and drive customer engagement and loyalty. Credited with exceptional communication and problem-solving abilities to identify challenges, overcome obstacles, craft and pitch immersive marketing stories and plans
Overview
13
13
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Senior Advisor Field Marketing
Dell Technologies
07.2016 - 08.2023
- Created innovative strategies to drive customer engagement.
- Created and managed marketing budget, ensuring maximized ROI.
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Conducted market research to identify new opportunities and target markets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Marketing Advisor
Dell Technologies
09.2019 - 03.2021
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with [number] key accounts.
- Planned and executed events and marketing programs to increase qualified leads.
- Achieved client vision and marketing objectives by collaborating with various departments.
- Traveled nationally and internationally to meet with customers and deliver clear company messages.
- Collaborated with leadership in creating weekly bulletins, which were sent to all employees.
- Conducted market research and reported on clients' competition.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Field Marketing Development Manager
Dell Technologies
07.2016 - 09.2019
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed social media campaigns to increase brand engagement.
- Optimized email campaigns to increase open and click-through rates.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Devised content strategy to effectively engage target audiences.
Channel Sales Representative
IBM - International Business Machines
06.2015 - 04.2016
- Met and exceeded targets and growth metrics within assigned partner accounts.
- Assessed, clarified and validated partner needs to nurture relationships and achieve success.
- Developed solutions with partners to aid in winning new business.
- Improved business processes to increase productivity and align channel sales department with organization.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Business Analyst
Nokia Siemens Networks
11.2010 - 04.2013
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
- Analyzed open orders, backlog, and sales data to provide sales team with insights.
- Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
- Performed gap analysis to identify areas of improvement.
- Generated business intelligence reports to inform strategic decision-making.
Education
No Degree - Organizational Leadership
National University of Singapore
Singapore 04.2001 -
MBA - Marketing
Institute of Business Administration, IBA Karachi
Pakistan 04.2001 -
BBA - Finance
Bahira University, Islamabad
Pakistan 04.2001 -
Skills
Campaign Planning
Customer Journey Mapping
Marketing Communications & PR
Market Share Expansion
Product Lifecycle Management
Demand Generation & Forecasting
Data Driven Decision Making
ROAS & ROI Optimization
Brand Stewardship
Agency & Vendor Management
C-level Engagements
Team Development & Leadership
Accomplishments
- Game Changer Award for Top Account-Based Marketing Plan in Asia Pacific & Japan April 2023
- Bravo Awards for Differentiated Customer Experience at Storage Mega Launch July 2022
- Performance Recognition for Customer External Case Reference with Unified National Networks Brunei June 2022
- South Asia Consumer & Small Business Partner Connect Recognition for Winning Together Sept 2021
- Gamer Changer Award for Innovation in Sustainability and Channel Messaging June 2021
- Performance Recognition for Consumer Business Results May 2021
- South Asia Best Performance Bravo Award April 2021
- South Asia Best Performance Award February 2021
- Performance Recognition for Consumer Business Results August 2020
- Business Performance Recognition for Winning Together July 2020
- South Asia Business Achievement Award January 2018
Additional Information
- British American Tobacco, Corporate Finance Department 2008
- Bank Alfalah, Customer Relationship Department 2007
Certification
IBM Global Sales School
Interests
Cooking
Reading
Swimming
Exploring new cafes
Timeline
Intuitive Learning & Self Awareness
05-2021
Cyber Resiliency & Phishing Awareness Training
09-2020
SMAC Certification
10-2019
Marketing Advisor
Dell Technologies
09.2019 - 03.2021
Senior Advisor Field Marketing
Dell Technologies
07.2016 - 08.2023
Field Marketing Development Manager
Dell Technologies
07.2016 - 09.2019
IBM Global Sales School
10-2015
Channel Sales Representative
IBM - International Business Machines
06.2015 - 04.2016
Business Analyst
Nokia Siemens Networks
11.2010 - 04.2013
No Degree - Organizational Leadership
National University of Singapore
04.2001 -
MBA - Marketing
Institute of Business Administration, IBA Karachi
04.2001 -
BBA - Finance
Bahira University, Islamabad
04.2001 -