Ariane Tan

• Successfully transitioned from the role at Cargo Studio to a new position at Rarespawn Ventures, demonstrating adaptability and skills transferability by taking on a fresh set of responsibilities and challenges within the organisation.
• Assisted in the creation of marketing collateral for our company's exhibition at G2E Las Vegas, including developing compelling copy for our new website and brochure; played a key role in on-site lead qualification to support our Business Development team.
• Successfully managed a Halloween campaign for our web3 game project, encompassing the creation of essential campaign materials, such as a comprehensive campaign summary and contest rules
• Crafted engaging copy for social media posts in the lead-up to, during, and after the campaign, ensuring a consistent and impactful online presence.
• Crafted compelling copy for the launch of a new website dedicated to Decentralized Gaming ventures, ensuring that the content effectively conveyed the company's mission, vision, and unique offerings.
• Produced a comprehensive proposal exceeding 3000 words to secure acceptance into the ESG's Startup SG Accelerator programme, detailing the innovative ideas, goals, and strategies of our venture.

• Plan and execute marketing campaigns, including online and offline initiatives, social media promotions and business partnerships to create buzz and generate awareness for our incubation programme.
• Oversee the creation of compelling marketing assets and collateral, such as trailers, screenshots, website content and press releases to showcase the unique selling points of our programme and incubated games.
• Organise and coordinate participation in industry events, trade shows and conferences to showcase incubated games and foster partnerships.
• Ensure consistent messaging and branding across all marketing materials and communications to reinforce the incubator's identity and reputation.
• Collaborate with external partners, including game publishers, education instituitions and government bodies to establish mutually beneficial partnerships and expand the reach of our incubation programme and incubated games.

• Demonstrated strong organisational and time management skills while managing multiple projects.
• Mobilised public relations and social media initiatives and upgraded event communications to potential attendees.
• Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact.
• Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.

• Generated ideas to enhance and expand current event offerings.
• Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
• Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
• Targeted both offline and online audience by designing multi-pronged, comprehensive marketing strategy.
• Devised content strategy to effectively engage target audiences at events.

Contributed to 110% of personal annual target of $554,348.41 based on total acquired new and existing accounts and signed 15 new accounts in one year.

My responsibilities include:

• Serving as the lead point of contact for all customer account management matters.
• Ensuring the timely and successful delivery of our solutions according to customer needs and objectives.
• Developing new business with existing clients and/or identify areas of improvement to meet sales quotas.
• Forecasting and tracking key account metrics (e.g. Monthly sales results and annual forecasts).
• Collaborating with sales team to identify and grow opportunities within territory.

Generated 76% ($91,500.00) of targeted quarterly quota within the first 5 months of employment based on total acquired and executed projects respectively.

My responsibilities include:

• Serving as a creative copywriter for sales pitches, presentations, design and marketing proposals for projects.
• Management of project contract and preparation of contract variation to ensure minimal dispute/loss and maximum profit.
• Acting as main overall in-charge for appointed project, and making pro-active and responsible decisions for the betterment of the project.
• Supervising a staff of Project Executives to develop and execute both government based projects via GeBIZ and private clients.

Generated more than 25% and 38% of targeted annual and quarterly quota for the year of 2014 ($439,277.90) and 2015 (S$196,630.00) based on total acquired and executed projects respectively.

My responsibilities include:

• Creating design and event briefs for all GeBIZ submissions and private quotations.
• Planning and organising event proactive presence in several communication channels, including moove media kiosks, social media, conferences and industry meetings.

Assisted customers to manage risk allocation & diversification through product and revenue diversification.

Participated in promoting the bank’s services and products through direct and cross selling to achieve the bank’s goals and increase its market share in those products (investments,bank insurance, account openings, mortgage etc).

My responsibilities include:

• Planning daily cold calls and setting appointments to ensure achievement against targets.
• Maintaining relationships with portfolio of customers, ensuring that service quality exceeds customers’ expectations and fulfilling their needs on a level that ensures preserving those customers.
• Representing the bank in the exhibitions & campaigns that the bank conducts to reflect the best image of the bank.

• Responsible in promoting Corporate Cards, Central Travel Account, MICE Cards and Purchasing Cards to all possible Multinational Corporations with minimum Sales Turnover of $22M/annum and $300k T&E spend/annum.
• Assisted in distributing approximately 3000 Corporate Cards to both KPMG and Merrill Lynch applicants respectively.
• Required to consistently set minimum 5 appointments per week and act as a consultant to Finance Managers, Finance Directors, CFOs and Directors on managing corporate expenses through cost saving solutions.
• Participated in SCCCI’s 12th Annual SME Conference in seeking and initiating new relationships with mid-market to small organisations.