Aretha Budiastuti

• Accountable for the strategic planning, forecasting, implementation, optimizations and reporting for client paid media activities across various digital channels (Google SEM, Meta Ads, LinkedIn Ads, TikTok, E-commerce)
• Analyzed data-driven insights to make informed decisions on digital marketing initiatives, resulting in better ROI.

Achievements:

• Decreased cost-per-sign up by 23% with advanced targeting audience and analytics framework for a consumer electronic project.
• Led the performance marketing team to achieved more than 55% of the targeted GMV and ROAS for an e-commerce project.

• Guided students through digital marketing fundamentals, including paid media, SEO, and digital analytics.
• Offered constructive feedback on mentee progress, enabling them to refine their skills and enhance their potential.

Achievement:

• Managed approximately 15 students in 1 class

• Owned and implemented the media planning, forecasting, implementation, optimizations and reporting for client paid media activity across various digital channels.
• Established the partnership with clients, vendors, and external contributors for projects

Achievements:

• Gained lower cost per engagement on the awareness campaign and simultaneously increased the amount of page likes by 27% for a skin-care product focused on eczema treatment for baby and kids
• Increased sign-ups number and PDF download (leads campaign) in UK market around 2 months with average cost per leads that was 15% lower than targeted for a fashion app campaign.

• Enhanced brand visibility with the creation of high-quality visual and written content for various platforms.
• Ensured consistent brand voice across all digital communication channels by establishing editorial guidelines and quality standards for content production team members.

Achievements:

• Established a content marketing strategy with improved structure and details within 2 months of joining the company.

• Designed and develop the media planning/strategy and roadmap/framework to achieve client's marketing objectives
• Spearheaded the collaboration across the different team on campaign setup and oversee the entire campaign execution

Achievements:

• Achieved 40% brand lift and awareness for a newly-launched life insurance product along with the offline media production
• Successfully led the massive influencers campaign with 30 KOL for an awareness and engagement campaign targeting Indonesia market and achieved 71% engagement rate, by an entertainment and lifestyle brand from Singapore.

• Managed and optimized the digital media planning, buying, analysis, and report across various digital channels.
• Coached junior team members on best practices for media planning and buying, cultivating a high-performing team environment.

Achievements:

• Successfully managed lead gen campaign for a car insurance brand within 4 months of joining the company by obtained 17% lower cost per leads
• Increased 21% page engagement in Facebook for a men hair product brand.

• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Researched key industry trends and competitive insights to keep messaging relevant to target demographic.

Achievements:

• Developed the social media content flow during my 3 months internship period in the company, improved the team productivity by 10%
• Successfully extended the service contract with the existing client by 1 more year due to satisfactory result.