Summary
Overview
Work History
Education
Skills
Languages
Timeline
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ANURAG BATHAM

ANURAG BATHAM

Summary

Anurag (Singapore PR) is a dynamic Partner Manager with over 16 years of experience driving strategic channel management and business development across the Asia-Pacific region. Expertise in cultivating high-impact partnerships and executing comprehensive go-to-market strategies that enhance channel performance. Proven ability to implement effective onboarding programs and manage cross-functional teams to achieve significant pipeline growth. Skilled in leveraging SFDC and partner portals for optimal deal tracking and forecasting, ensuring transparency and efficiency within channel networks. A results-oriented leader dedicated to fostering collaboration and achieving shared business objectives.

Overview

19
19
years of professional experience

Work History

Channel Manager- ASIA

Builder.AI
10.2024 - 03.2025
  • Establish a robust channel network in the ASEAN, Korea and Japan. Focus on recruiting and enabling channel partners while simultaneously enhancing partner marketing activities
  • Manage 2 Partner Reps. MEDDICC strategy
  • Partner's C-Level connect and form effective GTM strategy
  • Implement comprehensive on-boarding programs that equip partners with the necessary tools, resources, and training to succeed
  • Drive Channel led webinar, meet ups, workshop, CIO Round tables for Pipeline generation
  • Partner Portal enhancements and ensure that Channel networks uses it for deal registrations and progress tracking
  • Work along with Sales Managers, Presales and Customers for deal progression

Partner Manager- APAC

SingleStore Singapore Pte Ltd
03.2022 - 05.2024
  • Cultivate partnerships with distributors, resellers, and solution providers to foster collaboration and develop mutually beneficial contracts
  • Collaborate with marketing and product teams to create training programs, tools and participate in Regional Marketing events with Partners
  • Monitor market trends, competitor activities, and partner performance to pinpoint areas for improvement
  • Implement a PoC strategy to generate a meaningful sales pipeline, utilizing a Partner Portal for comprehensive deal management
  • Oversee sales forecasting, pipeline tracking, and provide reports to senior management. MEDDICC strategy
  • Successfully generated over $4.5 million in new partner-led business from March 2023 to February 2024

Partner Sales Manager- ASEAN

Cloudera Systems Pte. Ltd
02.2020 - 03.2022
  • Collaborate with Channels on Demand Generation for pipeline growth
  • Transform Distributors from fulfillment only to Sourced business models
  • Empower Channels to drive deals independently with minimal supervision
  • Promote Deal registrations, GTM strategy, SPIFFs
  • Customer interactions to support Channels with 1st and 2nd round of discussions before Sales engagement
  • SFDC, CRM updates, Forecasting, Areas of improvement tracking

Lead- Renewals Sales (Channels)

Citrix Systems Singapore Pte Ltd
07.2016 - 02.2020
  • Responsible for Enterprise and SMB Renewals and Cloud extension business across India & SAARC region
  • Ensure accurate and timely forecast
  • Identify new Biz opportunities via Channels and Customer support teams
  • Cross functional alignment- Sales, Marketing, CS, PS, Deal desk
  • Maintain and enhance relationships with Key Channel Partners and Disty for strong business outcomes and transparency
  • SFDC, CRM regular update. Managed 3 Distributors and 60+ VARs

Senior Account Development Rep

OpenText Corporation
04.2014 - 07.2016
  • Outbound calling on Marketing leads, Channel leads and proactive engagements in Target accounts
  • Fix F2F/Virtual meetings with Sales AEs with Customer's C and V Levels
  • Support Marketing, Sales in regional activities
  • SFDC, CRM timely update. Cross functional collaboration with Sales, Presales, Marketing, CS and PS Teams

Senior Sales Representative - Channel Business

ServiceSource International Singapore Pte Ltd
01.2012 - 04.2014
  • Manage Microsoft, Siemens and Adobe renewals for India + SAARC and ASEAN region
  • Manage 4 Distributors and 50+ VARs. Also directly work with all the Channels and Sales Teams of these OEMs for timely renewal
  • Forecast, SFDC update, Tableau Reporting

Sr. Sales Lead Management Executive

Wipro Ltd
08.2006 - 01.2012
  • Report to Marketing head of Texas Instruments, India in Finding New Customer Program (FNCP)
  • Call all the Prospects ordered TI semiconductors to identify the project and pass to sales teams for further engagement (India & SAARC region)
  • Won Wipro 'CEO' award for best performer in the Q4, 2010

Education

PGDBA - Operations & Marketing

Symbiosis SCDL
05.2011

Bachelors Degree - undefined

National P.G. College (Lucknow University)
05.2005

Skills

  • Channel strategy development
  • Market expansion initiatives
  • Sales expertise
  • Proficient in SFDC
  • Outreach
  • Partner portal management
  • Experience with SAP systems
  • Tableau data visualization
  • Forecasting
  • Channel GTM
  • Experience applying MEDDICC principles
  • Strategic relationship management
  • Strategic planning and execution

Languages

English
Hindi

Timeline

Channel Manager- ASIA

Builder.AI
10.2024 - 03.2025

Partner Manager- APAC

SingleStore Singapore Pte Ltd
03.2022 - 05.2024

Partner Sales Manager- ASEAN

Cloudera Systems Pte. Ltd
02.2020 - 03.2022

Lead- Renewals Sales (Channels)

Citrix Systems Singapore Pte Ltd
07.2016 - 02.2020

Senior Account Development Rep

OpenText Corporation
04.2014 - 07.2016

Senior Sales Representative - Channel Business

ServiceSource International Singapore Pte Ltd
01.2012 - 04.2014

Sr. Sales Lead Management Executive

Wipro Ltd
08.2006 - 01.2012

Bachelors Degree - undefined

National P.G. College (Lucknow University)

PGDBA - Operations & Marketing

Symbiosis SCDL

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