Anukool Joshi

• Driving an end-to-end agenda in agriculture operations ensuring growth in contract farming & securing supplies of over 600,000 Tons process potatoes for “Lays” & "Uncle Chips" brands of potato chips and over 5000 Tons of Corn for “Doritos” with a procurement size of over $ 150 MM,
• Negotiated favorable contracts with vendors of innovative collaborative farming program spanning across 27,000 farmers over 14 states
• Introduce best in class process grade varieties, rigorously implement customized agronomic practices on the field, develop strong logistics network, excel in cold chain network & storage, digitize operations and operate plants efficiently with a deep sense of contributing to the society; passionately upgrading farming to regenerative agriculture and encouraging women to partner in our supply chain networks
• Leading the largest state of the art Mini tuber production facility producing over 24 million Mini tubers.
• Driving efficiencies across one of the largest seed programs in PepsiCo with 70,000 Ton being produced annually Building a resilient supply chain, expanding to new geographies
• Servicing requirements of existing and new green fields Operating robust cold chain of potato in 80+ stores, 360,000 Tons modernizing capabilities in 7 stores, 105,000 Tons
• Streamlined operations and prioritized tasks optimizing costs with an objective of driving productivity of over $ 6 MM (>4%); reducing losses and improving efficiencies
• Managing a large network of Agriculture Logistics defining optimized routes and lanes reducing freight component
• Securing the best quality of potatoes and corn in such a massive scale of operations subjected to vagaries of nature
• Sustainability is at the core of the operations, responsibly sourcing potatoes and corn, driving water usage efficiency
• Developed high-performing teams by providing mentorship, guidance and opportunities for professional growth

• Develop and grow the vegetable seeds business in collaboration with partners across the vegetables value chain, farmers and consumers in APAC region.
• Managed customer connections attentively and drove aggressive growth resulting in 12.6% increase in overall sales
• Lead a team of regional crop leads and build a strong marketing organization to drive and execute the strategies.

• Job Responsibilities: Drive the rice crop strategy and strategic initiatives across rice seeds, herbicides, insecticides, fungicides, seed applied technologies to develop holistic solution that help in increasing productivity
• Ensure effective program management, and cross platform thinking between seeds and crop protection
• Define the path for high impact platform driven projects
• Design 3 to 5 year crop with best in class launch platforms with integrated pricing strategies
• Business results: Rice in APAC is 275 MM $ and aiming to double its business in next 5 year time frame with introduction of new chemistries and ramp up of existing solution through increased focus on integrated offerings
• In India the drive has been to grow from current business size of 115 MM $ to 250 MM $ in 2025 with drive from hybridization in seeds to developing crop protection markets in core markets of seeds to ramping up newer launches, bringing in a solid pipeline
• Key initiatives: Rice Network: Developed a new concept of building rice network teams with cross functional leverage
• Identified core members for network with cross functional expertise in APAC and India, – (Merger of Pioneer, DuPont and Dow)

• Established the stages and phases of development in next 5 years
• Determined critical few projects through robust brainstorming
• Currently in the process of building unique concepts & offering to address all key segments of rice Rice AcreNext: Strategized and implemented integrated offerings of rice hybrids along with weed control solution and mechanized sowing services with agronomy advisory
• This initiative to promote DSR as a method of sowing in rice has helped growers tremendously in not only addressing their labor issues but has ensured water savings
• Udayan program - Integrated rice solution: Designed and launched a unique program in the market which integrates the entire rice portfolio, synchronizes the interactions between mass media, digital world and offline physical om ground activations, and integrates retailers, growers and teams seamlessly Program Management: New launches and pipeline critically reviewed by rice teams
• New proposals to plug the portfolio gaps evaluated through robust business case submissions
• Innovative ideas encouraged to develop new formulation to address some of the pain points of the growers, Fruits and Vegetables & Spinosyns Network Lead for South, Job Responsibilities: Driving the portfolio of fruits and vegetables; integrating Spinosyn brands with the classic brands and ensuring growth of portfolio across this segment
• Spinosyns being allocated molecule needs to exhibit a clear mind in terms of leading the thrips segment and hence developing the journey of all the brands within this family over the next 5 year horizon
• Crop wise / segment wise analysis and building strong walls against competition
• Business results: Focus on profit & loss credentials and administering a growing business portfolio of 450 Cr (60 MM $) in 2020 with a remarkable 24% growth vs the previous year
• Developed the partnership strategy for Spinosyns, exited from Spinosad business with all partners in 2020 and motivated some of them to shift to Spinetoram business
• Key initiatives: Spinosyns: Defining the growth story was critical for success of the molecule
• Allocation at a global level could impact growth plans of South Asia if business did not plan well in advance
• Forecasting & supplies was critical Launch of a new nematicide – Salibro - Responsible for the development of nematicide (Reklemel), an unmet need in poly houses of horticulture crops
• Designed the L-2 new commercialization trials with specific KPIs / KPMs F&V Segment - Identifying business opportunities developing a roadmap for longer term sustainability

• Insecticides and Fungicides (reporting to Marketing Director, South Asia)
• Job Responsibilities: Leading a category of Rice Insect control (IC) and Rice Disease Control (DC), with additional responsibility of developing a nematicide
• Drive short, mid- and long- term product, Go-To-Market, pricing and launch strategies for various crop protection molecules ( Pyraxalt, Picoxy, and Reklemel)
• Specifically lead the development of rice IC and DC portfolio strategy and clear roadmap to compete in future
• Business results: Growth from this category has been outstanding tripling business from 13 MM USD in 2017 to 39 MM
• USD in 2019 which is almost one third of the Corteva crop protection business
• The exemplary growth came from a holistic 360 degree view of the market dynamics and clear priorities on geographies and molecules that we would capitalize on in the longer run
• Key initiatives: Product Launches: Launched Pexalon in July 2018 successfully, a hopper management product
• Identified core markets for launch, differential investments ensured in selected market units
• Established value proposition, Prelaunch - executed 500 demos in 2017 and 150 in 2016

Job Responsibilities: Developed and implemented robust marketing strategy for high growth products in the field crops vertical across insecticide and herbicide category

• Handled P&L responsibility for the largest insecticide brand of India
• Coragen along with other well-known brands in the industry including Avaunt, Kloben & Rekord
• I had a strategic responsibility for building a robust pipeline in field crops vertical
• Business results: Growth from these brands was exemplary
• Business catapulted from 50 MM USD in 2013 to 150
• MM USD in 2017 which was greater than 50% of the total DuPont Crop Protection (DCP) business
• Drove aggressive top line and bottom line growth with more than 3X growth in “Coragen” during this stint
• Key initiatives: Brand Management: Built and owned crop and brand strategy
• Developed crop strategies considering life cycle of product - Ensured growth in various crop segments of field crops including Sugarcane, Soybeans, and pulses Strategic Pricing: Improved gross margins by 5% points in this stint by carefully evaluating price sensitivity & elasticity on a regular basis
• Worked on the principles of value based pricing and ensured growers derived maximum benefit from the product and paid a part of their increased returns to the company as fair price for the product Long Term Strategy: Designed off patent strategy for Rynaxypyr, a leading molecule of the business with aggressive profitable growth to drive > 50% molecular share in off patent era Strategic alliances: Developed strategic alliances and partnerships with some key players in industry for deeper penetration of molecule
• A scientific approach was deployed to critically analyze and scrutinize each partner and robust parameters were established to rank the partners with whom we could have a complimentary relationship Branding & Innovation: Empathized with growers & channel partners through in depth research which lead to design of customer centric campaigns
• Utilized mass media to reach out to millions & create the brand identity and salience
• The ATL mass media efforts and BTL on ground campaigns were made synchronous with same messaging Channel Strategy & Distribution management: Responsible for conceptualization and implementation of institutional sugar mill business as alternative route to market
• Capitalizing on strengths of sugar mills and being able to sell through this channel without cannibalizing with trade business was an important aspect of strategy
• Trade Promotions / Rebate Management: Devised product promotion and rebate management program for trade partners and worked with cross functional teams to execute the promotion / rebate strategy.

• Job responsibilities: Team Leader: Lead a large team of area marketing managers and marketing communication executives for strategic demand generation efforts across North and East India classified as South Asia 1.
• Business results: Recorded sales growth across categories of insecticides, fungicides and weedicides with growth of over 21% vs. PY. Responsible for sales growth across categories through regular engagement with trade partners, growers, influencers, and field teams driving targets and achieving them. Ensuring adoption at farmer level was the crux of this role.
• Key initiatives:
• Brand Activations: Created brand pull to excel in rural markets driving significant gain in market share of 8.5% vs 6% in PY. Leveraged the network of farmers through a systematic approach around brand activations by prioritizing different activities including one to many contacts, demonstrations, field and harvest days, large farmer meetings.
• Building Relationships: Focused on acquiring new growers and penetrating deeper by building relationship with existing loyal base of growers established over several years.
• Financial planning: It included budgeting and planning of manpower, brand promotions, and designing MIS reporting systems. Identified opportunities for prudent expenditure across different activities to finalize an optimum budget for a particular liquidation metric. Monitored expenses on a regular basis and developed plans for optimum budget utilization.
• Training and development: Instrumental in organizing DuPont Marketing Excellence training for all the front end marketing managers marketing communication executive. Enhanced capabilities of Market Ignition Team including contract field force (>1000 people): Conducted quarterly training sessions across 5 regions building their core competency on selling skills, marketing skills and technical skills

• Lead a large team of area marketing managers and marketing communication executives for strategic demand generation efforts across North and East India classified as South Asia 1
• Business results: Recorded sales growth across categories of insecticides, fungicides and weedicides with growth of over vs
• PY
• Responsible for sales growth across categories through regular engagement with trade partners, growers, influencers, and field teams driving targets and achieving them
• Ensuring adoption at farmer level was the crux of this role
• Key initiatives: Brand Activations: Created brand pull to excel in rural markets driving significant gain in market share of 8.5% vs 6% in PY
• Leveraged the network of farmers through a systematic approach around brand activations by prioritizing different activities including one to many contacts, demonstrations, field and harvest days, large farmer meetings
• Building Relationships: Focused on acquiring new growers and penetrating deeper by building relationship with existing loyal base of growers established over several years
• Financial planning: It included budgeting and planning of manpower, brand promotions, and designing MIS reporting systems
• Identified opportunities for prudent expenditure across different activities to finalize an optimum budget for a particular liquidation metric
• Monitored expenses on a regular basis and developed plans for optimum budget utilization
• Training and development: Instrumental in organizing DuPont Marketing Excellence training for all the front end marketing managers marketing communication executive
• Enhanced capabilities of Market Ignition Team including contract field force (>1000 people): Conducted quarterly training sessions across 5 regions building their core competency on selling skills, marketing skills and technical skills, Six Sigma Black Belt – Sales and Marketing, South Asia (reporting to Business Director)
• Key initiatives: Top Line Growth: Custodian of all the Top Line Growth projects with a portfolio size of $ 24 Mn (21% of revenue of business in ‘10)
• Contributed over $ 3.0 Mn operating profits by leading 3 six sigma black belt projects in ’10 and ’11 including launch of a new product “Ferterra” in Rice specifically addressing the challenges of North growers Developed five year strategy with aggressive profitable growth
• I worked collaboratively with key stakeholders, taking multiple opinions to build a robust 5 year plan based on a set of solid assumptions
• We then identified short term and long term goals and deployed resources to meet these goals within a stipulated period of time Coaching: Cascaded the processes of six sigma and their practical application in sales and marketing by coaching and mentoring 8 Green Belt projects in ‘10 and ’11 adding $ 4 Mn to the bottom line
• Driving six sigma as a culture within the business has been one of the key elements of this role

• Rest of Maharashtra circle) – (reporting to Vice President, Retail sales), : Responsible for sales of full mobility wireless products & services in 7 Sales Centers across 4 regions,of Aurangabad, Nashik, Nagpur & Amrawati
• Branding of these centers with P&L responsibility was an integral part of the role
• I was part of core team responsible for developing the expansion strategy based on potential and spread matrix
• Instrumental in introducing the concept of sales per square feet in TTML for measuring retail success

• Buying and Merchandising head for the processed food and grocery category across 65 stores

• Responsible for sales & operations with P&L responsibility of 12 stores in Punjab

• I was part of the operations team manufacturing Horlicks, a malted milk food energy drink