Summary
Overview
Accomplishments
Skills
Work History
Education
Languages
Timeline
Anu Noto-Menon

Anu Noto-Menon

Digital Marketing And Marketing Communications

Summary

A highly organised and self-motivated professional with 14 years of experience in digital and marketing communications with extensive experience in both agency and client roles. Proven track record of delivering outstanding results for clients in Professional Services, Hospitality, ESG, Healthcare, Technology, Financial Services, Advertising, and Food and Beverage. Demonstrated leadership in managing teams across the Asia Pacific, Middle East, and Africa, with a commitment to fostering a culture of creativity, accountability and driving innovation.

Overview

16
16
years of professional experience

Accomplishments

  • Market Expansion: Successfully launched brands and products across the Asia-Pacific, Middle East, and Africa (APMEA) regions, achieving significant market expansion and brand recognition.
  • Multi-Faceted Strategic Approach: Leveraged Social Media, SEO/SEM, E-Commerce, and performance marketing to drive brand success and growth.
  • Team Development: Trained and supervised diverse teams, elevating their digital marketing skills and fostering a culture of excellence.
  • Regional Team Management: Expertly managed regional teams across diverse markets, showcasing strong leadership and team-building skills.
  • PR Management: Managed public relations initiatives with finesse, utilising press releases and securing media interview coverage to maintain a positive and influential public image.
  • Paid Social Media Expertise: Orchestrated paid social media campaigns, driving lead generation and increasing brand awareness.
  • Strategic Event Leadership: Developed and chaired advisory boards for industry events, shaping and influencing industry discourse strategically.
  • Holistic Marketing Management: Managed the end-to-end production of marketing collateral, both online and offline, showcasing adeptness in managing a comprehensive range of digital assets and promotional materials.
  • Editorial Content: Led content development and editorial direction for online publications, showcasing expertise in digital content creation.
  • Conference Production: Produced content for leading marketing and human resources events, attracting industry luminaries and highlighting a track record of engaging top digital influencers.

Skills

Social media marketing

Work History

Associate Director - Digital Marketing

Sandpiper
07.2020 - Current
  • Oversees all client account management in terms of digital service delivery including, conceptualising RFP submissions focused on an integrated approach of digital and media communication for new business proposals, contract renewals, building new business pipelines for the digital practices and providing digital counsel for existing clients.
  • Leads a high-performing digital marketing team, orchestrating a multidisciplinary approach encompassing SEO/SEM, social media marketing (LinkedIn, META, X, YouTube, Line, WeChat, Weibo, Naver), performance marketing, influencer marketing and content marketing.
  • Oversees annual budget planning processes, ensuring financial goals were met while maintaining optimal resource allocation across digital practice.
  • Spearheads adopting digital platforms and tools essential to improved client service execution and elevated operational efficiency.
  • Conceptualizes and executes digital trainings and workshops for senior corporate leaders and management on specific digital marketing and transformation projects.
  • Develops and executes comprehensive digital marketing campaigns that boost brand awareness and increase sales revenue for clients.
  • Establishes performance goals for the digital tea and provides feedback on methods for reaching performance goal milestones.

Regional Digital Manager, APMEA

Kerry Ingredients
01.2018 - 07.2022
  • Spearheaded the successful relaunch of Kerry's beverage brand, Davinci Gourmet, across the expansive Asia-Pacific, Middle East, and African region, resulting in increased product awareness and sales in targeted markets.
  • Executed high impact campaigns crucial for raising product awareness and driving sales of Davinci Gourmet by leveraging Social Media, SEO/SEM, E-Commerce marketing and performance marketing in markets such as China, Korea, Australia, SEA, UAE and Africa.
  • Collaborated closely with senior stakeholders to manage marketing budgets. Conducted market forecasts that guided product launches throughout the extensive APMEA region.
  • Trained and supervised a team of marketers spanning 13 markets, elevating their digital marketing skills and fostering a culture of excellence, contributing to the overall success of the brand launch.
  • Spearheaded the relaunch of the Davinci Gourmet website from design, site mapping, content development, design and on-page optimisation.
  • Led a team of professionals across 11 markets in executing high-impact digital initiatives that drove measurable results for the business across .
  • Delivered robust reporting on digital marketing metrics, identifying areas for improvement and future growth opportunities.
  • Managed social media platforms to drive brand awareness and generate leads for sales teams.
  • Mentored and developed junior team members, fostering a positive work environment that encouraged collaboration and professional development.
  • Implemented successful paid search campaigns, increasing visibility within target markets while managing costs effectively.
  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.

Marketing Director

Finquest
09.2016 - 12.2017
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Spearheaded the successful launch of the company website and strategically established a commanding presence across prominent social media platforms, including LinkedIn, 4, Instagram, Facebook, and YouTube.
  • Managed all PR initiatives, including establishing media interviews for C-level leaders for media outlets such as CNBC and CNA and produced press release coverage.
  • Demonstrated expertise in leading SEO and SEM-driven initiatives in collaboration with agency partners to maintain website content optimisation, increase website traffic, and enhance site performance.
  • Led and executed highly effective performance marketing campaigns, establishing brand awareness, thought leadership and the generation of investor leads.
  • Effectively managed the development of all online and offline creatives and branding assets, ensuring alignment with the company's strategic objectives and maintaining a consistent and compelling brand image
  • Planned and executed networking events and marketing programs to increase qualified leads.

Marketing Director, APAC

GMS Group
12.2013 - 08.2016
  • Successfully implemented integrated marketing campaigns for Marriott Hotels' across the Asia-Pacific to drive membership sign ups for their loyalty programme.
  • Spearheaded the mobile app development project for Marriott's loyalty programme, boosting new member sign-ups and enhancing loyalty customer management.
  • Planned and executed events and marketing programmes to increase qualified leads.
  • Executed highly effective display advertising campaigns with a focus on lead generation.
  • Led Marriott Hotels' social media marketing platforms across SEA and North Asia, strategically increasing awareness of loyalty dining programmes and driving new member sign-ups through social channels.
  • Managed a regional team of 17 professionals operating in diverse markets across China, Australia, Korea, and Southeast Asia, showcasing strong leadership and team-building skills.

Marketing Director, APAC

Brandscreen
10.2012 - 11.2013
  • Planned and executed events and marketing programs to increase qualified leads.
  • Conceptualized and executed online marketing campaigns designed to bolster brand presence across the Asia-Pacific region, resulting in notable brand recognition as a DSP.
  • Spearheaded the successful implementation of a CRM automation platform throughout the organisation and conducted training sessions and workshops to ensure seamless adoption and utilisation across the organisation.
  • Executed eDM campaigns, generating high- quality leads for accounts and partnership divisions.
  • Managed the company's public relations initiatives by promoting press releases and securing media interview coverage to maintain a positive and influential public image for C-level management.
  • Oversaw the creation of marketing materials, including brochures, presentations, and social media content.

Head of Content, APAC

DMG Events
11.2010 - 10.2012
  • Planned, executed and chaired advisory boards for digital conferences namely, AdTech Asia and the iMedia summits across Asia.
  • Led end-to-end marketing collateral production, both online and offline, for these events, showcasing adeptness in managing a comprehensive range of digital assets and promotional materials.
  • Produced conference agenda, managed speaker selections of influential industry leaders and hosted all iMedia summits and AdTech conferences in Asia.
  • Negotiated contracts with external vendors, reducing costs while maintaining quality standards.
  • Collaborated with cross-functional teams to produce integrated marketing campaigns and materials.

Head of Content - Events and Editorial

Lighthouse Independent Media
12.2008 - 10.2010
  • Spearheaded content development and wrote editorial articles editorial for online publications at Marketing Interactive and Human Resources, showcasing expertise in digital content creation.
  • Successfully produced content for digital marketing and human resources events, securing participation from industry luminaries like Sir Martin Sorrell, CEO of WPP as keynote speakers.
  • Co-organised agency awards for Marketing Interactive

Education

Diploma - Early Childhood Education

Ngee Ann Polytechnic, Singapore
2002 - 2004

Languages

English
Bilingual or Proficient (C2)
French
Elementary (A2)
Tamil
Intermediate (B1)
Malayalam
Advanced (C1)
Hindi
Elementary (A2)

Timeline

Associate Director - Digital Marketing - Sandpiper
07.2020 - Current
Regional Digital Manager, APMEA - Kerry Ingredients
01.2018 - 07.2022
Marketing Director - Finquest
09.2016 - 12.2017
Marketing Director, APAC - GMS Group
12.2013 - 08.2016
Marketing Director, APAC - Brandscreen
10.2012 - 11.2013
Head of Content, APAC - DMG Events
11.2010 - 10.2012
Head of Content - Events and Editorial - Lighthouse Independent Media
12.2008 - 10.2010
Ngee Ann Polytechnic - Diploma, Early Childhood Education
2002 - 2004

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Anu Noto-MenonDigital Marketing And Marketing Communications