ANNIE TRAN
Singapore
Summary
A strategic and results-oriented finance leader with 10+ years of experience driving financial transformation, operational excellence, and actionable insights across diverse sectors, including Technology, Airlines, and Manufacturing, with significant APAC experience. Proven ability to support strategic planning, operational execution, financial analysis, and stakeholder engagement. Expertise in developing business plans, tracking performance metrics, and managing regional operations in alignment with corporate governance, risk management and portfolio construction. Strong analytical skills to provide actionable insights.
Overview
18
18
years of professional experience
1
1
Certification
Work History
GROUP FINANCE MANAGER
NCS Group
04.2024 - Current
- Strategic Business Partnering: Engaged with business units to align financial strategy with operational goals, focusing on capital expenditure management, asset utilization, and driving cost transformation.
- Capital Allocation: Led digital finance initiatives to enhance financial planning and capital allocation processes, including SAP Project System upgrades and the implementation of Robotic Process Automation. Also played a key role in allocating Capex for sustainability projects.
- Portfolio Management: Optimized asset management processes to ensure effective working capital management and alignment with organizational standards.
- Finance Processes and Systems: Drove continuous process improvements and system enhancements, including IFRS 16 accounting and reporting, streamlining processes, and maximizing asset utilization.
- Key Achievement: Received Singtel Spot Award for displaying core values and leadership, going above and beyond job scope to achieve a significant outcome and demonstrating initiative and commitment to results.
PROGRAM POINT OF CONTACT (Onsite at Meta)
Wipro
08.2021 - 07.2023
- Commercial Analysis and Insights: Analyzed program data to provide actionable insights and recommendations for enhancing ad revenue and optimizing financial performance in the APAC region, resulting in achieving ad revenue target.
- Operational Cadence & Governance: Implemented processes to track progress of regional transformation programs, change initiatives, and productivity programs.
- Team Leadership and Training: Coached Meta Marketing team and Wipro's team, facilitating the delivery of tailored solutions to advertisers, thereby improving campaign performance, and enhancing advertisers' experience.
- Process improvement and Quality Assurance: Provided recommendations for improvements to the Quality Management System, CRM system, and Ads Manager tools, aiming to minimize duplication of effort, enhance productivity, and improve the quality of sales calls. Conducted regular master calibration sessions to ensure alignment of sales call evaluations with business requirements and contributed to the development of the global quality assurance grid.
- Stakeholder management and Communication: Identified trends and potential issues proactively, communicating them to stakeholders and supporting them in implementing quality management standards aligned with global practices while considering local market nuances.
- Key Achievement: Wipro - Leadership Excellence Award, Meta - Recognition of Sales Program Success & Ad Manager Platform Enhancement
FINANCIAL PLANNING & CONTROL SENIOR OFFICER
Singapore Airlines
09.2014 - 07.2021
- Budgeting and Forecasting: Facilitated quarterly/yearly budgeting and rolling forecast exercises to support Capex financial planning and decision-making.
- Financial Reporting and Compliance: Managed accounting processes relating to airplanes, IT assets, renovation, leasing and acquisition transactions for the Group and its subsidiaries. Managed internal and external audits, ensuring compliance and accuracy in financial records. Facilitated the implementation of new statutory requirements and company policy changes affecting Finance, ensuring adherence to regulations. Managed capital allowance claims and optimization, maximizing financial benefits for the organization.
- Financial Business partner: Engaged with business users to provide guidance on Finance policy and procedures, resolving budget overruns, and evaluating business performance against budget and forecast.
- Key Achievement: Recognized for Capitalization & Reporting Excellence of the refreshed A350 and B787 aircraft fleet, IT systems, and Silver Kris Lounge renovations.
AREA SALES & MARKETING MANAGER
Coats Plc
04.2007 - 05.2010
- Strategic Sales Planning & Reporting: Developed sales strategy, comprehensive sales plans, and effective resource management strategies to achieve sales targets.
- Business Development and Strategy: Identified and pursued new business opportunities, leveraging market insights to drive business growth and expansion.
- Client Relationship Management: Cultivated and nurtured strong relationships with key clients and stakeholders, serving as a trusted advisor and strategic partner, and ensuring client satisfaction and loyalty.
- Sales and Marketing Leadership: Directed sales and marketing team, empowering them to achieve targets, maximizing productivity, and delivering exceptional results.
- Environmental sustainability: participated in wastewater treatment processes for thread dying production, ensuring compliance with environmental regulations and minimizing environmental impact.
Education
ACCA Professional Qualification - Equivalent to UK master's degree in accounting and business
Bachelor's degree - Economics
Skills
- Capital Allocation & Management
- Business Planning & OKR Development
- Performance Variance Analysis
- Compliance & Governance
- Operational Risk Management
- Strategic Business Partnering
- Cross-Functional Collaboration
- Process Optimization & System Enhancement
- Team Leadership & Mentoring
- Executive Communication & Reporting
- Project Management
- Technical Skills: SAP, Microsoft Office, G-Suite, CRM systems, AI-Driven Financial Analysis tools
Certification
Data Storytelling, Literacy in AI, Google Cloud – Gen AI, Machine Learning & AI, Responsible AI
OTHER INFORMATION
Languages: English, Vietnamese & Mandarin
Timeline
GROUP FINANCE MANAGER
NCS Group
04.2024 - Current
PROGRAM POINT OF CONTACT (Onsite at Meta)
Wipro
08.2021 - 07.2023
FINANCIAL PLANNING & CONTROL SENIOR OFFICER
Singapore Airlines
09.2014 - 07.2021
AREA SALES & MARKETING MANAGER
Coats Plc
04.2007 - 05.2010
Bachelor's degree - Economics
ACCA Professional Qualification - Equivalent to UK master's degree in accounting and business
OTHER INFORMATION
Scholarships: ACCA course from Singapore Airlines, Data analytics and Project Management from Google