Anna Tan
Summary
Dynamic Sales Manager with a proven track record at Jiao Feng Tang, achieving $2.6 million in revenue through strategic sales initiatives and exceptional client relationship management. Skilled in consultative selling and performance coaching, I expanded the client base by 60% while enhancing team effectiveness and closing rate.
In 2024, while I am the sole sales manager there was a month I managed to closed a total of sales near to $450k in that month. With the company size of 3 therapist and I am the only Sales consultant/manager.
• Increased monthly sales revenue by 25% through targeted upselling and package promotions.
• Achieved 120% of sales targets for three consecutive quarters.
• Boosted client retention by 30% through personalized treatment plans and loyalty programs.
• Improved client experience, leading to a 25% rise in 5-star reviews on social platforms.
Overview
13
13
years of professional experience
Work History
Sales Manager
Jiao Feng Tang
Takashimaya
09.2023 - 09.2025
Key Responsibilities:
• Developed and executed sales strategies to achieve monthly and annual revenue goals.
• Built strong client relationships, providing personalized service and tailored treatment recommendations.
• Trained and motivated aestheticians and front-desk staff in consultative selling, upselling, and cross-selling techniques.
• Managed daily sales operations, including lead generation, conversion tracking, and pipeline management.
• Collaborated with marketing teams to design promotional campaigns, loyalty programs, and seasonal offers.
• Analyzed sales reports and client feedback to identify opportunities for growth and service improvement.
• Handled high-value clients and corporate partnerships to expand business reach.
Key Achievements:
• Consistently exceeded sales targets, achieving $2.6mil in revenue in 2023 - 2025.
• Hit monthly target of sales of $150k - $200k
• Expanded the client base by 60% through referral programs and targeted outreach.
• Enhanced team performance, resulting in a 50% improvement in closing rates.
General Manager
De Beaute
01.2013 - 10.2020
Key Responsibilities:
• Directed overall business operations, including staffing, budgeting, marketing, and client services.
• Led, trained, and motivated a team of aestheticians and front-desk staff to achieve sales and service excellence.
• Managed scheduling systems, client inquiries, and appointment flow to optimize productivity and reduce wait times.
• Implemented service protocols and quality control measures to uphold hygiene, safety, and professional standards.
• Handled financial oversight, inventory control, and revenue reporting.
• Served as the primary point of contact for escalated customer concerns, ensuring quick resolution and improved retention.
Key Achievements:
• Hit monthly revenue of $250k - $300k sales through service optimization and cross-selling
• Streamlined operational workflows, reducing appointment cancellations and no-shows.
• Recruited and trained a high-performing team, reducing staff turnover and boosting employee satisfaction.
Skills
Sales & Marketing
Sales Strategy & Revenue Growth
Consultative Selling & Upselling
Client Relationship Management (CRM)
Target & KPI Achievement
People & Communication
Staff Recruitment & Retention
Performance Coaching & Motivation
Conflict Resolution & Client Retention
Cross-Functional Collaboration
Presentation & Negotiation Skills
Industry Knowledge
Beauty & Wellness Services
Treatment Package Development
Compliance & Hygiene Standards
Customer Journey Design
Languages
Chinese (Mandarin)
Bilingual or Proficient (C2)
English
Intermediate (B1)
Malay
Intermediate (B1)
Timeline
Sales Manager
Jiao Feng Tang
09.2023 - 09.2025
General Manager
De Beaute
01.2013 - 10.2020