Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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ANNA MOSTOVA

ANNA MOSTOVA

Singapore

Summary

As an ambitious and adaptable communications specialist with over ten years of experience spanning PR, events, and project management, I bring a proven track record of success cultivated within the dynamic realms of fashion and creative industries. Armed with strong communication skills, I have spearheaded multifaceted digital and print campaigns, seamlessly integrating strategic vision with effective execution to elevate brand narratives. My ability to orchestrate high-profile events and PR initiatives underscores my adept project management capabilities. Fueled by a passion for continuous learning and progression, I am poised to leverage my wealth of experience in a new digital field, eager to contribute my expertise and drive impactful outcomes in an ever-evolving landscape.

Overview

11
11
years of professional experience

Work History

Managing Director

AMI Consulting
03.2024 - Current
  • Strategic PR Development: Developed and implemented bespoke PR strategies that align with clients' brand identities and business goals.
  • Client Management: Built and nurtured strong relationships with a diverse portfolio of clients, including emerging designers and lifestyle brands. Provided tailored PR solutions to enhance brand visibility and reputation.
  • Brand Storytelling & Content Creation: Crafted compelling brand narratives, press releases, and media kits that resonate with target audiences. Ensured consistent messaging across all channels.
  • Event Planning & Execution: Conceptualized and executed events, including fashion presentations and pop-up shops.
  • Digital PR & Social Media Strategy: Developed and managed digital PR campaigns, incorporating influencer marketing, social media management, and content creation to drive online engagement and brand growth.
  • Consultancy Growth & Development: Successfully scaled the consultancy by expanding the client base and enhancing service offerings. Continuously adapted strategies to stay ahead of industry trends and deliver innovative PR solutions.

Project and Communications Manager

Varta Project
06.2023 - 08.2024
  • Managed the public relations activities for the documentary project 'VARTA,' which highlights the stories of Ukrainian heroes
  • Successfully promoted and introduced the first short film novella titled 'CHERUBS,' the initial episode of the documentary series
  • The first episode gained 900,000 views on YouTube
  • Crafted engaging and compelling press releases, media kits, and promotional materials to generate interest and awareness about the project
  • Developed and maintained relationships with media outlets, journalists, and influencers to secure media coverage and interviews
  • Curated and planned the project's social media platforms, curating content that resonated with the target audience and fostered engagement
  • Worked closely with the project creators to ensure accurate and impactful storytelling
  • Collaborated with the project's creative team to generate compelling visuals, graphics, and video content for promotional purposes
  • Monitored and analyzed media coverage and audience feedback to fine-tune PR strategies and messaging.

Public Relations Manager, Communications Manager

BetterMe
04.2023 - 12.2023
  • Developed and executed comprehensive strategies to boost BetterMe Store brand visibility and secure positive media coverage
  • Cultivated strong relationships with key media, celebrities, and industry professionals, resulting in secured press coverage and endorsements
  • Crafted compelling press releases, media kits, and PR materials to effectively convey brand messages and showcase product launches
  • Oversaw media coverage and industry trends, identifying opportunities for brand promotion and implementing crisis management strategies when needed
  • Collaborated with internal teams to align PR strategies with overarching brand objectives
  • Monitored, measured, and reported on the effectiveness of PR initiatives.

Public Relations Manager

Ruslan Baginskiy Hats
04.2018 - 12.2023
  • Manage media outreach, communication with journalists from different media outlets, and pitch brand's stories to international media, including New York Times, Forbes, Diet Prada, Harper's Bazaar US, British Vogue, Vogue France, and many others
  • Build strong relationships with journalists, celebrities, influencers, and stylists
  • Closely cooperated with content creating department, developing and implementing strategies, and managing cooperation with influencers to achieve organic engagement and follower growth
  • Managing talents dressing opportunities including fittings as well as coverage for successful placements
  • Manage sample trafficking and coordinating samples for editorial requests to achieve print, digital & social media coverage in all media partner & target outlets
  • Prepare media materials (press releases, pitches, articles, newsletters, brand messages, visual content)
  • Manage contact database
  • Managing the press showroom, assisting with the showroom, and presenting new collections for buyers during Paris Fashion Week
  • Research media outlets, print and digital, following industry trends and movements to keep the brand on target and relevant within the market
  • Support team for special projects, events, and presentations, pop-ups, showcases, fashion shows
  • Develop event concepts, research partners, and coordinate cooperation; create guest lists, distribute gifts and invitations, manage coverage of the event in media, and provide coverage reports.

Head of communications department

Ukrainian Fashion Week
09.2013 - 04.2018
  • Built a strong, significant image of the brand, developed the communication strategy for each season, and more than 10 additional projects initiated by Ukrainian Fashion Week
  • Constant cooperation with more than 200 Ukrainian and international media representatives, supporting their work on the venue and fulfilling all requests
  • Implemented new trends and create new projects such as Fashion Tech Ukraine, Be Sustainable platform
  • Organized visits and support of international colleagues and partners and achieved the inclusion of Ukrainian Fashion Week from Vogue US, The Business of Fashion, Browns Fashion, The Show Studio, Vice Media, etc
  • Built a productive team, managed its work, and tracked project management KPIs
  • Organized projects to showcase Ukrainian designers in London, New York, Tokyo, Shanghai, Georgia, and others
  • Supported cultural and fashion projects such as the Young Design Contest in Ukraine, the International Young Design Contest, Fashion Film Festival Move On, and the most influential fashion award in Ukraine - Best Fashion Awards
  • Managed company media and social media pages ensured audience growth and increased the coverage of the official Instagram page by 80%.

Education

Master Degree in Journalism -

Taras Shevchenko National University of Kyiv, Institute of Journalism
07.2014

Skills

    TECHNICAL SKILLS

  • Public Relations & Media Management: Media outreach, Press release writing, Crisis communication, Media monitoring
  • Event Planning & Management: Fashion show coordination, Brand launch events, High-profile event logistics, Guest list curation
  • Digital & Social Media: Social media strategy, Content creation, Influencer partnerships, Platform management
  • Brand Communication & Storytelling: Brand narrative development, Campaign ideation, Visual storytelling, Cross-channel communication
  • Project Management: Campaign execution, Cross-functional team collaboration, Deadline management, Budget oversight (Asana, Trello)
  • Stakeholder Engagement: Relationship management with media, influencers, and celebrities; Multi-generational and cross-cultural communication

Websites

Languages

English
French
Ukrainian
Russian

Timeline

Managing Director

AMI Consulting
03.2024 - Current

Project and Communications Manager

Varta Project
06.2023 - 08.2024

Public Relations Manager, Communications Manager

BetterMe
04.2023 - 12.2023

Public Relations Manager

Ruslan Baginskiy Hats
04.2018 - 12.2023

Head of communications department

Ukrainian Fashion Week
09.2013 - 04.2018

Master Degree in Journalism -

Taras Shevchenko National University of Kyiv, Institute of Journalism

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