Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Anna Lam

Anna Lam

Co-Founder & Managing Partner, Crunch Cutlery

Summary


Results-driven professional with expertise in marketing, analytics, consulting and business management. Creative problem-solver and highly adaptable to changing environment. Natural leader and team player skilled in managing diverse teams and different stakeholders. Looking for exciting opportunities in brand management and/or trade marketing.

Overview

8
8
years of professional experience

Work History

CO-FOUNDER / MANAGING PARTNER

CRUNCH CUTLERY INC.
04.2020 - Current
  • Founded startup that invented and launched Asia's first nutrition-focused edible cutlery.
  • Actively involved in all aspects of business management from conceptualization to product development to MVP launch
  • Built and maintained professional relationships with investors and business partners.
  • Represented the company in various interviews, documentaries, and event outreach. Formulated the company's vision, goals and objectives. Hired and trained a team of 9 associates.
  • Lead the company's sales team to achieve, on average, 39% QoQ growth for 1.5 years
  • Led the company to win multiple awards including the HSBC Game Changer, SUSS Demo Day, DBS Impact Start-up challenge and ACE awards.


BRAND / BUSINESS ANALYST

MARS INC
08.2018 - 12.2020
  • Analyzed the product portfolio across 8 markets to determine gaps in APAC amounting to 18 million Euro for one-year GSV
  • Established a product launch phasing plan to push the top 125 formulas to markets over a 5-year glidepath
  • Established a matrix to calculate digital capabilities for E-com/digital marketing employees within the APAC region and build a phasing plan to ensure continuous upscaling efforts over 3 years
  • Dedicated tracking helped to focus our digital upscaling effort and lead to a +11% increase in overall capabilities for APAC
  • Organized 3 days APAC Regional Leadership Summit in China for Senior Royal Canin leaders in APAC on a 120 thousand Euros budget


SENIOR RESEARCH CONSULTANT

ASIA INSIGHT PTE LTD
11.2016 - 07.2018
  • Performed market sizing analysis over 3 quarters for StarHub's enterprise team to identify growing and shrinking product categories. Persuaded the client to conduct a separate qualitative study to map out the customer journey for BRN mobile purchase and usages, as well as key value propositions for various stakeholders
  • Evaluated the prepaid market for foreign workers across 7 nationalities to determine the customer life value of different foreign segments to help the client target the most profitable consumer segment
  • Conducted qualitative and quantitative consumer satisfaction and new product launch studies for major companies such as StarHub, Samsung, Sony Electronics and Johnson & Johnson
  • Won over $250,000 in revenue for the company in terms of new projects in 2017.

MANAGEMENT ASSOCIATE

BREADTALK GROUP PTE LTD
04.2015 - 10.2016
  • Launched Food Republic’s inaugural digital marketing collaboration with the Sentosa Development Cooperation and secured the first non-islander marketing advertisement on Sentosa’s storefront website
  • Increased Food Republic brand awareness and exposure by 200,000 viewers (based on website click through rate) in two months
  • Managed a $15,700 budget for Food Republic’s festive products to execute marketing campaigns for 10 outlets which resulted in over 12,000 food items sold over 3 months
  • Quality food and extensive online and in-store marketing presence led to record sales for the dessert category in 3 years

MARKETER

DFS CHANGI
  • Supervised DFS Changi’s inaugural Christmas promotion with event company Fly Entertainment
  • Inaugural event increase in store traffic during promotion period by 45% from baseline traffic.

Education

Bachelor of Law - Marketing

Singapore Management University

GCE ‘A’ Levels - undefined

Millennia

Skills

  • Data Analystics
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Interests

  • Rock climbing, backpacking, animal welfare

Timeline

CO-FOUNDER / MANAGING PARTNER

CRUNCH CUTLERY INC.
04.2020 - Current

BRAND / BUSINESS ANALYST

MARS INC
08.2018 - 12.2020

SENIOR RESEARCH CONSULTANT

ASIA INSIGHT PTE LTD
11.2016 - 07.2018

MANAGEMENT ASSOCIATE

BREADTALK GROUP PTE LTD
04.2015 - 10.2016

MARKETER

DFS CHANGI

Bachelor of Law - Marketing

Singapore Management University

GCE ‘A’ Levels - undefined

Millennia

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Anna LamCo-Founder & Managing Partner, Crunch Cutlery