Anita Rajendran
Summary
- Goal-oriented entrepreneurial Small Business Owner of Flair For Florals, a first of its kind, versatile Indian ethnic wear that can be dressed up traditionally and modernized as a dress. Gained superior understanding of Indian ethnic wear market and consumer market trends through intensive research and analysis done both online and offline. Proven history of making profitable business choices and maximizing revenues through streamlining business processes and focus on customer satisfaction.
- Driven and results-oriented Financial consultant offering 4-year track record working with financial products. Handles diverse range of financial needs, retirement planning and insurance advisement. Decisive planner and problem-solver with understanding of marketing and sales strategies and the economy and tailoring solutions that are in line with client's goals and needs. Adopts a friendly. personable and adaptable approach.
- Customer Service Representative bringing top-notch skills in oral and written communication, active listening and analytical problem-solving skills. Enhances customer experiences by employing service-oriented behaviors, understanding customer desires and providing customized solutions to build loyalty.
- Enthusiastic Vice captain of the commonwealth secondary school netball team( 2009 to 2011) and Karate Union Singapore( 2008 to 2016) , dedicated to pursuing goals, promoting team player mentality and performing well under pressure. Experience in leadership positions and working with teams. Committed to helping others through effective time management, good sportsmanship and motivation.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Small Business Owner
Flair For Florals
2022.09 - Current
- Self learnt to design, implement and monitor web page through WiX plugins and functionality for continuous improvement and to maintain administrative records.
- Promoted my own business via social media, engaging influencers, reels content creation to generate leads and maximize brand identity.
- Created and managed budgets to maximize brand reach and engagement.
- Provided elite customer service by resolving escalated problems, calmly responding to their inquiries and same day express shipping for urgent orders.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Oversaw business budget planning and administration, accounting functions to handle financial needs.
- Devised processes to boost long-term business success and increase profit levels.
- Fulfilled customer shipping needs by completing all purchase orders and customer invoices.
- Frequently studied market to keep abreast of new industry trends.
- Tracked trends and customer reviews and suggested enhancements to refine Flair For Floral's product offerings.
- Achieved financial savings through powerful cost reduction strategies.
Financial Consultant
Finexis Advisory
2018.08 - Current
- Educated clients on various financial matters and provided professional recommendations on investment opportunities, products and services based on each clients' individual needs.
- Examined clients' overall financial situation through active listening, reviewing their income, assets, debts, expenses and credit reports.
- Analyzed clients' financial situations to offer products to improve standard of living.
- Monitored client's portfolio and accounts annually to determine changes to improve performance or accommodate life changes.
- Worked with clients to support understanding of rationale and details of financial strategies.
- Performed quantitative analysis of financial investments to minimize risks.
- Advised clients on portfolio allocation and various investment types.
- Created business plan and identified target customers by interacting on phone and in person, handling basic inquiries and providing quotes.
- Public speaking on a company level to share on how I achieved leads and sales targets.
- Learnt to recruit and train junior financial consultants in the team.
- Sold averagely $150,000 in life insurance, retirement instruments and investments annually.
- Initiated customer relationships through prospecting, lead utilization, local market and community involvement, acquiring 30 new leads per week.
- Cultivated and strengthened relationships with existing and new clients, through client appreciation dinners,keeping client plans optimized for current market trends and economic conditions and growing with our clients through workshop and seminars to impact client's lives beyond finance.
- Learnt to handle rejection and up-keep enthusiasm and a positive attitude amidst fast-paced environments.
Executive Assistant
National Environmental Agency(NEA)
2017.03 - 2017.12
- Organized and coordinated conferences and monthly meetings.
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Seamlessly interacted with colleagues and members of the public to plan and complete special projects such as Save the environment outreach and awareness campaigns, Food and Hygiene campaigns with hawker vendors and waste reduction awareness programmes for schools and the public.
- Screened calls and emails and initiated actions to respond or direct messages for managers.
- Gathered documents, data and formulated analytics to prepare issues for discussion and reports for review, with the proficient use of Excel spreadsheets.
- Wrote and enforced administrative procedure plans to reduce errors and prevent process delays.
- Trained junior office staff in correct procedures and reporting requirements.
Food and Beverage Supervisor
Hi-Five Restaurant Pte Ltd
2016.03 - 2017.03
- Set and enforced performance and service standards to keep consistent, high-quality environment devoted to customer satisfaction.
- Continuously evaluated business operations to effectively align workflows for optimal area coverage and customer satisfaction.
- Created and deployed successful strategies to boost restaurant performance, streamline food prep processes and reduce waste.
- Addressed customer complaints with professional demeanor and used communication and problem-solving skills to resolve issues.
- Disciplined and motivated staff to achieve challenging objectives in fast-paced culinary environments.
- Scheduled and rotated staff for adequate coverage and fair distribution of workload.
- Controlled food costs and managed inventory.
- Stayed current with industry trends and innovations to boost competitiveness and customer appeal.
Claims Assistant
AIG Insurance
2015.08 - 2016.02
- Created and updated Aegis software tracking spreadsheets.
- Transmitted case files between offices.
- Logged, allocated and managed claims.
- Prepared files, letters and notices.
- Examined reports, accounts and evidence to determine integrity and accuracy of information.
- Followed up with customers on unresolved issues.
- Checked level and type of coverage and evaluated contracts.
- Proposed settlements for uncomplicated issues to resolve claims.
- Evaluated accuracy and quality of data entered into agency management system.
- Made contact with insurance carriers to discuss policies and individual patient benefits.
- Posted payments to accounts and maintained records.
- Maintained confidentiality of patient finances, records and health statuses.
- Resubmitted claims after editing or denial to achieve financial targets and reduce outstanding debt.
- Reviewed outstanding requests and redirected workloads to complete projects on time.
- Processed over 150 invoices each day and mailed documentation to clients, to align with AIG's turnaround period.
Student Services Associate
Republic Polytechnic
2015.04 - 2015.07
- Handled administrative work associated with class preparedness and enrollment processing.
- Helped coordinate materials for classes and office teams.
- Onboarded students to online learning platform and trained on basic use.
- Served diverse student needs by collaborating closely with academics, sales and support personnel.
- Answered student and parent inquiries in-person, by telephone and through email.
- Helped students complete education-related forms and paperwork for special internships, work study programs and career-specific licenses.
- Supported students throughout service period to handle technical issues with access, performance or other areas.
- Managed data entry of student information and maintained updated records.
Internship Placement Programme
Olympus Imaging Singapore (OISP) Sales and Marketing Department
2014.06 - 2014.08
- Monitored all social media platforms for trending news, ideas, and feedback.
- Performed market analysis and research on the latest trends.
- Preparing detailed promotional presentations.
- Helping with the planning and hosting of marketing events.
- Researching and evaluating competitor marketing and digital content.
- Assist in the distribution and delivery of marketing materials.
- Assisted in the creation of surveys, mock ups, e-mail marketing campaigns with Mail Chimp.
- Managed the Olympus website (Eg. editing product descriptions, uploading product images, managing product categories etc.)
- Contacted and surveyed customers over the phone regarding their membership with the company.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Used critical thinking to break down problems, evaluate solutions and make decisions by identifying issues, analyzing all information from research and provided solutions to problems.
- Developed and maintained courteous and effective working relationships.
Retail Sales Associate
FJ Benjamin Holdings Ltd
2011.12 - 2014.04
- Assigned to the Watch and accessories department for GUESS accessories-Assisted in merchandising, stock taking and housekeeping
- Learnt to be efficient by meeting daily sales targets, learnt to work under pressure ,developed a customer centric mind set, gained courage and confidence.
- Developed organizational skills. Being able to remember customer preferences, keeping track of inventory and documenting the required daily paperwork. Having a senior who guided me to have a set system and schedule was helpful.
- Developed interpersonal and people skills. The core of my job scope involved interacting with customers. Hence, I learnt to be an active listener, good communicator, empathetic and to always keep a positive attitude.
Education
GED -
Common Wealth Secondary School
Singapore01.2012
Diploma - Business Management
Nanyang Polytechnic
Singapore04.2015
Bachelor of Science - Business
Singapore University of Social Sciences
Singapore11.2021
Skills
- Market and Competitor Research
- Account Performance Reviews
- Business Management and Development
- Portfolio Management
- Client Recruiting and Retention
- Investment Opportunity Identification
- MS Office Proficiency
- Customer Retention Strategies
- Revenue Target Achievement
- Consultation and Advisement
- Financial Goal Planning
- Economic Trends
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Collaborated with team of 5 in the development of Waste Minimization and Recycling campaign and Do the Mozzie Wipeout campaign with NEA
- Achieved Sales targets through the effective help of my mentor and managed to clinch incentive trip awards with the various partner insurers of Finexis within a timeframe of 3 months.
- Achieved Rookie Performer Award in 2018 for Top 3 Sales rookie amongst my team in Finexis, within my first 3 months of joining the firm.
- Top production for the team for the month of June 2022 and September 2022.
- Achieved Million Dollar Round Table (MDRT) 2023 and Elite Class Nominee 2022.
- Received Bursary award for Tremendous academic improvement in 2008 and 2009
- Won 3 gold medals,3 silver and a bronze during National Karate League in 2009 to 2011
- Topped first for Energizer’s National League in 2008.(Netball inter school tournament)
Certification
- CMFAS licensing examinations for the capital markets and financial advisory services in Singapore.
Languages
English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Timeline
Small Business Owner
Flair For Florals
2022.09 - Current
Financial Consultant
Finexis Advisory
2018.08 - Current
Executive Assistant
National Environmental Agency(NEA)
2017.03 - 2017.12
Food and Beverage Supervisor
Hi-Five Restaurant Pte Ltd
2016.03 - 2017.03
Claims Assistant
AIG Insurance
2015.08 - 2016.02
Student Services Associate
Republic Polytechnic
2015.04 - 2015.07
Internship Placement Programme
Olympus Imaging Singapore (OISP) Sales and Marketing Department
2014.06 - 2014.08
Retail Sales Associate
FJ Benjamin Holdings Ltd
2011.12 - 2014.04
GED -
Common Wealth Secondary School
Diploma - Business Management
Nanyang Polytechnic
Bachelor of Science - Business
Singapore University of Social Sciences
- CMFAS licensing examinations for the capital markets and financial advisory services in Singapore.
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